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--- c:dbnm:2018:schedule [2018/11/27 00:01] – [Week 13 (Nov. 27, 29)] hkimscil
+++ c:dbnm:2018:schedule [2018/12/13 00:00] (current) – [Week 16 (Dec. 18, 20)] hkimscil
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 ===== Activities =====
 Getting Started with YouTube Analytics
+<blockquote>YouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need.</blockquote>
+<blockquote>As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are 25 percent of your target, it may indicate that your video isn’t resonating with your audience or that you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata) or change future content or programming. You should verify the video metrics again over time.</blockquote>
+  * Covering a song -- timing
+{{youtube>QkCxE2Lh458}}
+Bohemian Rhapsody - Marc Martel (one-take)
+  * Overview: Presents a high-level view of your channel's overall performance.
+    * Performance.
+      * watch time
+      * watch duration
+      * views
+    * Engagement
+      * likes
+      * dislikes
+      * comments
+      * shares
+      * videos in playlists
+      * subscribers
+    * Top 10 Videos (in order)
+      * watch time (min)
+      * views
+      * likes
+      * comments
+    * Demographics
+      * Top geographics
+      * gender
+    * Discovery
+      * traffic sources
+      * playback locations
+  * Realtime: Displays a two-column comparative report on the five newest videos on your channel.
+    * Column 1 looks at the last 48 hours
+    * Column 2 measures the past 60 minutes.
+  * Earnings reports:  Partners can earn money from advertising with Google, along with YouTube Rentals, which are like online movie rentals. This subsection not only looks at estimated advertising revenue but also analyzes which ads perform best against your channel.
+    * monetizing
+      * adsense and adwords
+      * https://www.youtube.com/watch?time_continue=2&v=rngMhpslCw0
+      * https://www.cpcstrategy.com/blog/2018/05/adwords-vs-adsense/
+      * https://www.reliablesoft.net/adwords-vs-adsense-what-is-the-difference-and-can-i-use-both-on-the-same-website/
+      * adsense
+        * google.com/adsense/start/#/?modal_active=none
+        * https://www.google.com/adsense/login
+  * Views reports --> Watch time reports
+    * watch time
+    * impressions and CTR (try studio beta)
+    * youtube premium
+    * audience retention:
+      * average view duration
+      * average percentage viewed
+    * demographics
+    * playback locations
+    * traffic sources
+    * devices
+    * translations
+  * Engagement reports --> Interaction reports
+    * subscribers
+    * likes and dislikes
+    * views in playlists
+    * comments
+    * sharing
+    * annotaitons
+    * cards
+see [[https://support.google.com/youtube/answer/72851|Youtube Partner Program overview]]
+  * YPP is available in your country
+  * You have more than 4,000 watch hours in the previous 12 months
+  * You have more than 1,000 subscribers
+  * You create content that meets YouTube Partner Program policies
+  * You have linked an approved AdSense account
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+<blockquote>YouTube now reports that it receives over 1 billion unique visitors per month who watch over 6 billion hours of video during that period. They’re watching from desktops, laptops, tablets, smartphones, smart TVs, game consoles — and pretty soon, from intelligent watches. They’re watching around the world from over 60 countries. (In fact, 80 percent of YouTube views occur from outside the United States.) Wherever a YouTube video is played lies a potential opportunity to help your business.</blockquote>
+The fastest growing medium -- Figure 12-1
+<blockquote>Betting your business on viral video is like betting your retirement on lottery tickets: It’s just not a sound strategy. You’ll end up investing all your money and time in something that has little or no chance of succeeding. A much better strategy is to make great content regularly and add a dash of paid advertising to build your business the right way.</blockquote>
+[[https://www.google.co.kr/search?q=%ED%97%88%EB%8B%88%EB%B2%84%ED%84%B0%EC%B9%A9+%EB%8C%80%EB%9E%80&oq=%ED%97%88%EB%8B%88%EB%B2%84%ED%84%B0&aqs=chrome.5.69i57j0l5.6471j0j9&sourceid=chrome&ie=UTF-8|허니버터 사건]] -- 꾸준하고 내용있는 콘텐츠 + Ads
+<blockquote>YouTube is now where consumers frequently turn to make decisions about what products to buy. Because of the rich engagement capabilities that YouTube provides, the site is far more than just a place you go to when you want to watch a few videos</blockquote>
+Reviews
+What about amazon?
+Amazon uses videos, too. https://smile.amazon.com/12-Days-of-Deals/b/?ie=UTF8&node=5550343011&ref=nav_cs_gb&nocache=1544048621427
+historically(?) reading -> watching (book - tv)
+<blockquote>Being on YouTube is no longer just an advantage; it’s a necessity for business. If you’ve doubted where YouTube fits into your business cycle, think again. YouTube now represents the first few steps in your customers’ journey with you.
+</blockquote>
+  * Create awareness
+  * Gen interests
+  * Build credibility
+  * Remove objections
+  * Provide a service
+    * product suport
+    * Effective content doesn’t have to be all about products, either. American Express (www.youtube.com/AmericanExpress) does an outstanding job of producing channel content that provides important advice for small businesses, as shown in Figure 12-5. . . .
+  * Use of playlist in order to include youtube creators who are interested in your products
 ===== Assignment =====
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 ===== Activities =====
+Final quiz
+Chapter 8: introduction to editing program 제외
+Chapter 9: Account 관리, SEO
+Chapter 10: Audience and community
+Chapter 11: Audience and subscribers - youtube analytics
+Chapter 12: Business and youtube
+Chapter 14: Youtube advertising: as publisher ***
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