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c:mt:2016:theories [2016/07/01 06:32] – ↷ Links adapted because of a move operation hkimscilc:mt:2016:theories [2017/02/20 06:27] (current) – hkimscil
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-[[http://www.commbooksrps.com/communication/communication_search.asp|커뮤니케이션 북스 리딩 패킷 검색]]: 미디어이론, 2016 Spring - 공동구매 (이은경) +[[:c/mt/theories|Theories]] Page
- +
-====== Introduction to Theory ====== +
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34452-32249|이론이란 무엇인가?(첫눈에 반한 (2012개정판))_1장]]  +
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34453|커뮤니케이션 이론의 지형: 커뮤니케이션 연구 전통(첫눈에 반한 (2012개정판))_2장]] +
-====== Diffusion and Innovation ====== +
-  * Diffusion of Innovation (Samsung vs. Apple: Why do they differ from each other?) +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5080-35657-32042|혁신확산이론(뉴미디어채택이론_이해총서)_1장 박종구]] +
-    * {{:Summary_Diffusion_Theory.pdf|A summary of Diffusion of Innovations}} PDF +
-    * 트위터는 소셜 네트워크인가?: 네트워크 구조와 정보 전파의 관점(트위터란 무엇인가)_3장  +
-    * [[:Book:Diffusion of Innovations]] <- 책 목차 및 간단한 정리 +
-    * [[:Diffusion theory]] <- 연구 요약 (wiki) +
-====== Formation of public opinion influenced by mass media, new media ====== +
-  * [[:Cultivation Theory]] | [[:Agenda Setting Theory]] +
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34479-32046|배양 이론(첫눈에반한커뮤니케이션이론)_27장]]  +
-  * Agenda influenced by mass media +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34480-32048|의제 설정 이론(첫눈에 반한 (2012개정판))_28장]] +
-  * Agenda setting influenced by social media +
-    * {{:portal_news_service_agenda_setting.pdf|포털 사이트 뉴스서비스의 의제설정 기능에 관한 연구}} PDF +
-  * Cultivation +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34479|배양이론]] +
-  * Spiral of Silence +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5174-36779|침묵의 나선과 제3자 효과]] +
-====== Social norms in online environment, game environment ====== +
-  * Social behavior in online environment +
-  * {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}  +
-====== Persuasion in new media (Social media and marketing) ====== +
-  * Advertising in mass media +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5073-35577| 광고 이론과 좋은 광고 만들기(광고 핵심 이론_이해총서)_0장]] +
-      * [[https://en.wikipedia.org/wiki/Persuasion|Persuasion]] in Wikipedia +
-      * 참조: [[http://changingminds.org/explanations/theories/a_persuading.htm|Theories in persuasion]] {{:4985_Dainton_Chapter_5.pdf|PDF}} +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5116-36088-32240|설득의 필요성과 심리적 과정(설득 심리 이론_이해총서)_0장 - 6장]] +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34465|정교화 가능성 모델(첫눈에 반한 (2012개정판))_14장]] +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34466-32246|인지부조화 이론(첫눈에 반한 (2012개정판))_15장]] +
-  * Advertising in new media (social media) +
-    * {{:소셜미디어(SNS)를_활용한_기업의_PR_활동에_관한_.pdf|SNS(Social Network Service)를 이용한 마케팅 커뮤니케이션 전략(광고연구 91)_17장}} +
-    * <del>{{:소셜네트워크_마케팅에서_정교화_가능성_모델의_적용_연구.pdf|소셜네트워크 마케팅에서 정교화 가능성 모델의 적용 연구 }} eyetracking method</del> +
-  * Social Media PR +
-    * {{:소셜미디어(SNS)를_활용한_기업의_PR_활동에_관한_.pdf|소셜미디어(SNS)를 활용한 기업의 PR 활동에 관한 연구(홍보학연구 17권 3호)_2장}} PDF +
-====== Violence ====== +
-  * Violence in (on-line) Games, on-line environment, mass media +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=3239-25921-32039|미디어 폭력(어린이, 청소년, 미디어)_3장]] +
-====== Addiction ====== +
-  * Addiction in Games, Computer (the Internet) +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5392-39199-32247|디지털 미디어 중독 · 박웅기(디지털 사회와 커뮤니케이션)_2장]] +
-====== Social network analysis ====== +
-  * Social support, Social capital\ +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4945-33574-32248|소셜 네트워크 시대의 사회자본(소셜 미디어 연구)_8장]] +
-    * {{:한국인_트위터_네트워크의_구조와_동학.pdf|한국인 트위터 네트워크의 구조와 동학}} +
-  * Social network in social media +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5023-35069-32261|소셜미디어 네트워크 메트릭스-최준호(소셜미디어)_6장]] +
-    * {{:빅데이터_관련_신문기사의_의미연결망_분석.pdf|빅데이터 관련 신문기사의 의미연결망 분석}} PDF +
-====== Social media and social changes (or movement) ====== +
-  * {{:온라인뉴스_확산행동_혹은_의견_게재행동에_참여하는_이용.pdf|온라인뉴스 확산행동 혹은 의견 게재행동에 참여하는 이용자 특성에 대한 연구}} (홍보학연구 16권 4호) +
-  * {{:트위터_네트워크의_정보_전파과정_분석.pdf|트위터 네트워크의 정보 전파과정 분석}} +
-====== Journalism ====== +
-  * social media as a means of news diffusion (참여 저널리즘) +
-  * Big data journalism  +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5282-38051-32044|데이터 저널리즘 개요(빅데이터와 언론[이해총서])_1장]] +
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5282-38055-32237|데이터 저널리즘의 학문적 연구(빅데이터와 언론[이해총서])_5장]] +
-  * Internet journalism (Blog journalism) +
-====== Big data and their influence (social political impacts) ====== +
-  * <del>정보위험사회와 빅데이터: 현실 정보사회의 관점에서(빅데이터와 위험 정보사회)_1장</del> +
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5189-36926-32238|빅데이터 위험 정보사회의 정보재난의 문제점(빅데이터와 위험 정보사회)_2장]] +
-  * {{:빅데이터_관련_신문기사의_의미연결망_분석.pdf|빅데이터 관련 신문기사의 의미연결망 분석}}  +
- +
- +
-<WRAP col2> +
-Read Theories in CMC: {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}  +
-  - [[:Violence]] in Games +
-    - "Causing" VS "Desensitizing" (Read, {{c:mt:ep_review_part1_twenty-five_years_of_research_on_violence.pdf|Twenty-Five Years of Research on Violence in Digital Games and Aggression Empirical Evidence, Perspectives, and a Debate Gone Astray}}) +
-    - [[:Violence in Mass Media]] Research  +
-      * [[:Aggression]], [[:Frustration-Aggression]]: Are they from Violence? +
-      * Inoculation, Catharsis, Social Learning +
-      * [[:Cultivation|Cultivation Theory]] +
-    - 사이버폭력  +
-  - [[:Social Network Analysis]] +
-    * From [[:Two Step Flow Model]] to [[Diffusion Theory]] +
-    * Structure of relationships among group (social) actors may influence outcomes of the society. +
-      * [[:Weak Ties Theory]] or [[:The Strength of Weak Ties]] vs Strong Ties +
-      * [[:Social Network Analysis]], how is it related to [[:Diffusion of Innovations]] or [[:Criminal Networks]] +
-      * How about [[Complex Theory]]? +
-      * Social network characteristics in social media use: who is doing what? +
-      * Can social network explain diffusion of innovation (or technology or idea)? +
-  - Social Media and Social Changes +
-    * Media and Social Changes: How powerful are they? - [[http://oregonstate.edu/instruct/comm321/gwalker/media.htm|the Conservative vs. the Structuralist vs. the Reformist]] +
-    * What is the relationship between social media and social movement?  +
-    * What is the term, "[[:Public Sphere]]?" +
-    * What kind of structures are prone to change (social change)? (See {{c:mt:howard_et_al-2012-journal_of_communication.pdf|an article}}, Social Media and Political Change: Capacity, Constraint, and Consequence) +
-  - Social Media and Marketing | Advertising and New Media +
-    * Social Media Marketing - Viral Marketing +
-    * What is it; How is it done? Why is it important? +
-    * What are the relative theories and ideas about human? +
-      * {{c:mt:theoreticalmodelsofsocialmedia.pdf|Theoretical models of social media with marketing implications}} +
-      * {{c:mt:is_social_media_killing_our_theories_luoma-aho-libre.pdf|Is social media killing our theories?}} +
-      * [[http://uir.unisa.ac.za/xmlui/bitstream/handle/10500/9938/CHARMAINE_socialmediamarketing.pdf?sequence=1|Theoretical Guidelines for Social Media Marketing Communication]] +
-      * [[amazon>1446280748|Social Media Marketing: Theories and Applications]] +
-  - Group Norms in Game (Online) Environments +
-    * How are they formed & Why do they have powers?  +
-    * How are they formed and reinforced in Game (Online) menvironment?  +
-    * cf. Hofstede's cultural factors, [[:SIDE Model]] +
-    * Also think about social norms :: cultures  +
-  - Why are people complaining about impartiality of Daum Agora? +
-    * What theories can you use to explain such a phenomenon +
-    * Does the "use of real-name" help? +
-    * What about avatar or picture of self, would they help? +
-      * Why are people meaner in online than in off-line (or F2F). +
-      * Why Group bi-polarization occur? +
-      * What is [[:Social Presence Theory]]? How is it related to [[:Media Richness]] and [[:Lack of Social Cues Theory]]? +
-      * What about [[:Social Information Processing Model]], [[:SIDE Model]] ([[:SIDE Model|Social Identification/Deindividuation Model]]) and [[:Social Influence Model]]? +
-      * What are the better method to prevent dis-inhibition of online users? +
-  - Are you being manipulated? +
-    * Why do portals (naver and daum) provide "real time issues?" +
-    * What is in there? +
-    * What people would read first, and last? +
-    * What are the relative theories? +
-      * [[:Priming Effect]], what is it? +
-      * [[:Framing]], what is it? +
-      * How are the relationship changed from "[[Agenda Setting and Mass Media]]" to "[[:Agenda Setting and New Media]]"? +
-    * Where is (your) important agenda come from? Television News, Portal News or a place like Daum Agora? +
-    * Add it to social media.  +
-    * How is it related to public opinion? +
-  - [[:Addiction]] in Games +
-    * What is Addiction? +
-    * Symptoms and diagnosis  +
-    * Is it curable? +
-    * Solution, particularly for GAMES? +
-  - Formation of Public Opinion  +
-    * How are the majority of opinion formed and emerged? +
-    * What are the theories related to this concept? How are they interact with each other in terms of understanding "formation of public opinion?" +
-      * [[:The Third Person Effect]] +
-      * [[:Agenda Setting]] +
-      * [[:Spiral of Silence]] +
-  - Big data and social science +
-    * Why some people keep telling us that theories will die? +
-    * Is it significant enough to consider it as a theoretical framework? Or is it just a social happening? +
-    * What are the theories that are related to big data and social media? +
-    * SNS and Big Data +
-      * The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data +
-      * Big Data in the Information Age: Exploring the Intellectual Foundation of Communication Theory +
-    * The end of theory +
-      * [[http://edge.org/3rd_culture/anderson08/anderson08_index.html|THE END OF THEORY - Will the Data Deluge Makes the Scientific Method Obsolete?]] by Chris Anderson +
-      * [[http://archive.wired.com/science/discoveries/magazine/16-07/pb_theory|The End of Theory: The Data Deluge Makes the Scientific Method Obsolete]] +
-      * [[http://www.theguardian.com/news/datablog/2012/mar/09/big-data-theory|Big data and the end of theory?]] +
-      * [[http://www.wired.co.uk/news/archive/2013-01/25/big-data-end-of-theory|Big data and the death of the theorist]] +
-  - [[:Diffusion of Innovations]] +
-    * What are the important elements in diffusion process?  +
-    * Why are some people ahead in comp. to others in terms of adoption of technologies (ideas, innovations)? +
-      * What are the characteristics of them? +
-      * How people choose something over the other? What is the process?  +
-    * [[:Technology Acceptance Model|TAM]], what is it? Why is it important to the media students? +
-  - Persuasion +
-    * Related to Marketing/Advertising  +
----- +
-  * Misc. +
-    * [[:Sleeper Effects]]      +
-  * UX in New Media +
-    * [[:Designing for Behavior Change]], [[:amazon>1449367623|the book at Amazon]] +
- +
-</WRAP> +
-\\ +
-<WRAP clear/> +
-<WRAP col2> +
-  - Violence in (on-line) Games, on-line environment, mass media +
-  - Addiction in Games, Computer (the Internet) +
-  - Diffusion of Innovation  +
-    - Samsung vs. Apple: Why do they differ from each other? +
-  - Social network analysis +
-    * Social support +
-    * Social capital +
-  - Social media and social changes (or movement) +
-  - Persuasion in new media (Social media and marketing) +
-    * Advertising in mass media +
-    * Advertising in new media (social media) +
-    * Social Media PR +
-  - Social norms in online environment, game environment +
-    * Social behavior in online environment +
-  - Formation of public opinion influenced by mass media, new media +
-    * Agenda influenced by mass media +
-    * Agenda setting influenced by social media +
-  - Big data and their influence (social political impacts) +
-  - Journalism  +
-    - social media as a means of news diffusion +
-    - Big data journalism  +
-    - Internet journalsim +
-    - Blog journalsim  +
-    - 참여 저널리즘 +
- +
-</WRAP> +
-\\  +
-<WRAP clear/> +
-<WRAP col2> +
-  - 관심 분야 선정 +
-  - 관련된 이론 찾기 (도서관 - 서적 + 논문) +
-    - 그룹: 서적 찾기 2, 읽고 요약 +
-    - 개인: 논문 찾기, 읽고 요약 +
-    - 그룹: 발표 +
-  - 관심 분야 세련화  +
-  - 관련된 연구 찾기 (논문 + 서적) +
-    - 개인: 논문 소개 + 선택분야와의 관련성  +
-</WRAP> +
-\\ +
-<WRAP clear/> +
- +
-======= Theories Application ======= +
-^  Area  ^  Communication \\ Level  ^  New \\ Technolgies  ^  Phenomena and \\ Symptoms  ^ +
-| <WRAP>  +
-  - Game +
-  - Advertising  +
-  - Marketing +
-  - //Governing (-ment)// +
-  - //Politics// +
-  - //Everyday Life// +
-  - User Experience (UX) +
-</WRAP> | <WRAP> +
-  - //Intra-personal// +
-  - //Interpersonal// +
-  - //Group// +
-  - //Organizational// +
-  - Mass Media & Communication +
-    - Book +
-    - Journalism +
-    - Film +
-    - Television +
-    - Radio +
-</WRAP> | <WRAP> +
-  - New Media  +
-    - CMC (the Internet)  +
-    - Mobile  +
-    - Social Media  +
-    - Big Data  +
-  - New Technologies +
-    - Augmented Reality +
-    - Virtual Reality +
-    - Location Based Services +
-    - Technologies  +
-      - What are the effects of such \\ technologies (Why are \\ they significant?) +
-      - Cloud Computing +
-      - Mobile Payment  +
-      - Samsung Pay +
-      - Wearable Computing +
-</WRAP> | <WRAP> +
-  - Addiction +
-  - Self +
-  - Relationships +
-  - Effects (at social and individual level) +
-    - Knowledge (transfer) +
-    - Affection/Belief +
-    - Decision Making (Action - Behavioral) +
-      - Rational/Subliminal +
-      - Exposing +
-      - Selection +
-    - Persuasion +
-    - Performance +
-    - Perception +
-    - Violence +
-</WRAP>| +
- +
-====== Application ====== +
-<WRAP box> +
-Each Number = 해당되는 항목 +
-0 = Inapplicable (해당없음) +
- +
-  * 0.0.0.2. [[:Maslow's hierarchy of needs]] +
-  * 06.2.0.3. [[:Uncertainty Reduction Theory]]  +
-  * 0.2.1a.3. [[:Social Influence of Technologies]]  +
-  * 0.2.1a.3. [[:Social Identity Theory]] +
-  * 0.34.1a.4d. [[:Media Richness]] +
-  * 0.2345.12.4ac. [[:Diffusion Theory]], [[:Diffusion of Innovations]] +
-  * 1.0.0.01. 몰입 [[:FLOW]] +
-  * 1.0.0.1. [[:Addiction]] +
-    * What is Addiction? +
-    * Symptoms and diagnosis  +
-    * Solution, particularly for GAMES? +
-  * 456.5bde.(1cd).4abc. [[:Agenda Setting]] +
-  * 45.5bde.(1acd).4bc. 여론의 형성 [[:Spiral of Silence]]  +
-    * [[:Pluralistic Ignorance]] +
-    * [[:Social Norms]] - the Concept +
-  * 1?6.5d.(?).4bc [[:Cultivation]] +
-  * 5.5d.0.4abc. [[:Uses and Gratification]] +
-  * 23.(?).1ac.4bc. [[:Social Media Marketing]] +
-  * 0.0.1d.4abc. [[:The End of Theory]] due to the use of big data +
-  * (?235).1.0.4bc. [[:Cognitive Dissonance]] +
-  * 0.234.(?).4bc. [[:Conformity]]xx +
-  * 0.5.().e. [[:Hostile Media Effects]] +
-    * SA. [[:Selective Exposure]] and [[:Selective Perception]] +
-  * 0.1.0.4ab. [[:Elaboration Likelihood Model]] +
-  * 23.1.1a.4e. [[:Subliminal Messages]] +
-  * 167.34.1a(c2abcd).34. [[:Social Presence Theory]] +
-</WRAP> +
- +
c/mt/2016/theories.1467354774.txt.gz · Last modified: by hkimscil
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