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--- social_judgment_theory [2016/05/11 23:09] – hkimscil
+++ social_judgment_theory [2017/06/07 23:53] (current) – [Readings] hkimscil
@@ Line 10: / Line 10: @@
   * 간단히 말해, 효과적인 메시지 디자인은 청자가 어떤 위치(stance)에 있는지를 파악함으로써 가능함. 이 위치와 메시지 내용의 관여정도가 수용/거부/무개입 영역을 대강을 정하게 됨.
-|< 50% 70px >|
+|< 70% 70px >|
 ^  Ordered Alternatives Questionnaire  ^^
 |              | //Read each statement, and put a  next to the statement with which you most agree. Then circle the letter of all statements with which you agree, and put an X through all statements with which you disagree.//  |
@@ Line 23: / Line 23: @@
 | %%____%% I.  | The gap between minority employment and White employment is due to active discrimination.  |
+[[http://healthyinfluence.com/wordpress/steves-primer-of-practical-persuasion-3-0/feeling/social-judgment-theory/|다른 예]],
+The topic is ” Should We Increase Teacher Pay?” The range of positions one could take on this topic might look something like this:
+  - It is absolutely essential from all considerations that teachers’ pay should be increased.
+  - It almost certain from many angles that teachers’ pay should be increased
+  - It is highly probable that things would be better if teachers’ pay was increased.
+  - It is possible that it would be better if teachers’ pay was increased.
+  - It is difficult to say whether teachers’ pay should be increased.
+  - It is possible that it would be better if teachers’ pay was not increased.
+  - It is highly probable that teachers’ pay should not be increased.
+  - It is almost certain from most angles that teachers’ pay should not be increased.
+  - It is absolutely essential from all consideration that teacher’s pay not be increased.
+. . . . The implication of this principle is direct. Judgment is crucial to persuasion. If you offer positions that people judge as “reject,” you are not going to be persuasive. And, according to the theory, this judgment happens very rapidly. People do not passively take in information, then make judgments. No, instead, people are making these judgments as they receive the information.
 ====== Readings ======
   * Hovland, Carl I.; Sherif, Muzafer (1980). Social judgment: Assimilation and contrast effects in communication and attitude change. Westport: Greenwood. ISBN 0313224382. [[amazon>0313224382|amazon]].
+{{tag>theory "communication theory" "cmc"}}