tag:advertisement_effects
TAG: advertisement effects
| 2014/03/23 12:21 | Hyo Kim | AIDA * Attention * Interest * Desire * Action AIDMA * Attention * Interest * Desire * Memory (AIDMA) or Conviction (AIDCA) * Action advert… | |
| 2014/03/23 12:18 | Hyo Kim | DAGMAR Defining Advertising Goals for Measured Advertising Result (DAGMAR) Measurement of what? * Unawareness * Awareness * Comprehension * Convictio… |