Wendel, S. (2013). __Designing for Behavior Change: Applying Psychology and Behavioral Economics__.  O'Reilly Media, Inc.
====== Understanding the Mind and Behavior Change ======
===== Chapter 1 How the Mind Decides What to Do Next =====
==== The Deliberative and Intuitive Mind ====
==== Making Sense of the Mind ====
==== Most of the Time, We’re Not Actually “Choosing” What to Do Next ====
==== Even When We “Choose,” Our Minds Save Work ====
==== The Obvious, Simple Stuff Is Really Important ====
==== A Map of the Decision-Making Process ====
On a Napkin
===== Chapter 2 Why We Take Certain Actions and Not Others =====
==== A Simple Model of When, and Why, We Act ====
==== The Create Action Funnel ====
On a Napkin
===== Chapter 3 Strategies for Behavior Change =====
==== A Decision or a Reaction: Three Strategies to Change Behavior ====
==== Strategy 1: Cheat! ====
==== Strategy 2: Make or Change Habits ====
==== Strategy 3: Support the Conscious Action ====
==== A Recap of the Three Strategies ====
On a Napkin
====== Discovering the Right Outcome, Action, and Actor ======
===== Chapter 4 Figuring Out What You Want to Accomplish =====
==== Start with the Product Vision ====
==== Nail Down the Target Outcome ====
==== Identify Additional Constraints ====
==== Generate a List of Possible Actions for Users to Take ====
On a Napkin
===== Chapter 5 Selecting the Right Target Action =====
==== Research Your Target Users ====
==== Select the Ideal Target Action ====
==== Define Success and Failure ====
==== How to Handle Very Diverse Populations ====
On a Napkin
====== Developing the Conceptual Design ======
===== Chapter 6 Structuring the Action =====
==== Start the Behavioral Plan ====
==== Tailor It ====
==== Simplify It ====
==== Make It “Easy” ====
On a Napkin
===== Chapter 7 Constructing the Environment =====
==== Tactics You Can Use ====
==== Increase Motivation ====
==== Cue the User to Act ====
==== Generate a Feedback Loop ====
==== Knock Out the Competition ====
==== Remove or Avoid Obstacles ====
==== Update the Behavioral Plan ====
On A Napkin
===== Chapter 8 Preparing the User =====
==== Tactics You Can Use ====
==== Narrate the Past to Support Future Action ====
==== Associate with the Positive and the Familiar ====
==== Educate Your Users ====
==== How Training Your Users Fits In ====
==== Update the Behavioral Plan ====
==== How Behavior Change Techniques Relate to the Thought the Behavior Requires ====
On a Napkin
====== Designing the Interface and Implementing It ======
===== Chapter 9 Moving from Conceptual Designs to Interface Designs =====
==== Take Stock ====
==== Extract the Stories or Specs ====
==== Provide Structure for Magic to Occur ====
On a Napkin 
===== Chapter 10 Reviewing and Fleshing Out the Interface Designs =====
==== Look for Big Gaps ====
==== Look for Tactical Opportunities ====
On a Napkin
===== Chapter 11 Turning the Designs into Code =====
==== Put the Interface Design in Front of Users ====
==== Build the Product ====
==== Go Lean If Possible ====
On a Napkin
====== Refining the Product ======
===== Chapter 12 Measuring Impact =====
==== Why Measure Impact? ====
==== Where to Start: Outcomes and Metrics ====
==== How to Measure Those Metrics ====
==== Determining Impact: Running Experiments ====
==== Determining Impact: Unique Actions and Outcomes ====
==== Other Ways to Determine Impact ====
==== What Happens If the Outcome Isn’t Measurable Within the Product? ====
On a Napkin
===== Chapter 13 Identifying Obstacles to Behavior Change =====
==== Watch Real People Using the Product ====
==== Check Your Data ====
==== Figure Out How to Fix the Obstacles ====
On a Napkin
===== Chapter 14 Learning and Refining the Product =====
==== Determine What Changes to Implement ====
==== Measure the Impact of Each Major Change ====
==== When Is It Good Enough? ====
==== How to (Re-)Design for Behavior Change with an Existing Product ====
On a Napkin
====== Putting It into Practice ======
===== Chapter 15 Common Questions and a Start-to-Finish Example =====
==== An Example of the Approach ====
==== Questions About How and Why We Act ====
==== Questions About the Mechanics of Building Behavior Change Products ====
===== Chapter 16 Conclusion =====
==== Four Lessons ====
==== Themes ====
==== Looking Ahead ====
====== Appendix Glossary of Terms ======
====== Appendix Resources to Learn More ======
====== Resources on Behavior and Decision Making ======
====== Appendix Bibliography ======
====== Appendix About the Author ======