====== Week 02 (Sep. 9, 11) ====== 
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**<fc #ff0000>Choosug Holiday Week. But, nothing happens to our class!</fc>**

===== Activities =====
{{youtube>uQML3NPSXvU}}
Indie musician . . . Jay Rabbit %%*%%%%*%%

__Why you need to be on YouTube?__
강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데, 그 핵심 개념은 인터넷의 "개방성"입니다. (see [[:Internet Development]])
<blockquote>Having more than 500 million channels can make getting noticed on your channel feel like searching for a virtual needle in an online haystack (Ciampa & Moore, 2015).</blockquote> 
  * Yahoo instance
  * TV (any kind of mass medium, for that matter) vs. the Internet
  * see for the "<fc #ff0000>open nature of the internet</fc>"
    * [[:internet history]]
    * Zen and the Art of the Internet/[[Zen and the Art of the Internet:etext]]
    * [[:Internet development]]
  * the importance of presentation (seeing is . . . )
    * {{youtube>yJDv-zdhzMY?start=205|Engelbart}} Mother of All Demo %%*%%%%*%%
    * {{youtube>yJDv-zdhzMY?start=1857|Intro to the mouse}} Mouse . . . . I don't know why we call it mouse. . . .
<blockquote>But content merely makes up the first part of the equation; the rest depends on how you bring viewers to that content (Ciampa & Moore, 2015).</blockquote>

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__Knowledge first__ 
<blockquote>Your journey on YouTube begins with knowing your strengths (Ciampa & Moore, 2015).</blockquote>
  * Planing and executing the content depends upon your **knowledge**.
  * Then, you need skills and knowledge about **shooting, lighting, editing, etc.**
  * But, before organizing content plan and doing the rest, you need to identify **the audience**.
    * the content that excites the audience (leading to a question of who they are?)
    * who are those who have a leading role (who are the influencer)?
      * influencer
      * opinion leader
      * early adopter 
  * Content building
    * + proper title, meta-data, and contact info
Then, what are your knowledge that you want to show off?
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  * Grouping 
  * What are the genres (categories, specialties, 분야)? 
    * Define them based on your own idea 
    * What are the most popular ones and the least?

===== Assignment =====

<fc #9acd32>We watched two video clips and talked about the internet (not the real video content though).
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