====== Theories ======
===== Theories Application =====
^ Area ^ Communication \\ Level ^ New \\ Technolgies ^ Phenomena and \\ Symptoms ^
|
- //Game//
- Advertising
- //Marketing//
- //Governing (-ment)//
- //Politics//
- //Everyday Life//
- User Experience (UX)
|
- //Intra-personal//
- //Interpersonal//
- //Group//
- //Organizational//
- Mass Media & Communication
- Book
- Journalism
- Film
- Television
- Radio
|
- New Media
- CMC (the Internet)
- Mobile
- Social Media
- Big Data
- New Technologies
- Augmented Reality
- Virtual Reality
- Location Based Services
- Technologies
- What are the effects of such \\ technologies (Why are \\ they significant?)
- Cloud Computing
- Mobile Payment
- Samsung Pay
- Wearable Computing
|
- Addiction
- Self
- Relationships
- Effects (at social and individual level)
- Knowledge (transfer)
- Affection/Belief
- Decision Making (Action - Behavioral)
- Rational/Subliminal
- Exposing
- Selection
- Performance
- Perception
|
===== Application =====
* 0.0.0.2. [[:Maslow's hierarchy of needs]]
* 06.2.0.3. [[:Uncertainty Reduction Theory]]
* 0.2.1a.3. [[:Social Influence of Technologies]]
* [[:Social Identity Theory]]
* 0.34.1a.4d. [[:Media Richness]]
* 0.2345.12.4ac. [[:Diffusion Theory]], [[:Diffusion of Innovations]]
* 1.0.0.01. 몰입 [[:FLOW]]
* 1.0.0.1. [[:Addiction]]
* What is Addiction?
* Symptoms and diagnosis
* Solution, particularly for GAMES?
* 456.5bde.(1cd).4abc. [[:Agenda Setting]]
* 45.5bde.(1acd).4bc. 여론의 형성 [[:Spiral of Silence]]
* [[:Pluralistic Ignorance]]
* [[:Social Norms]] - the Concept
* 1?6.5d.(?).4bc [[:Cultivation]]
* 5.5d.0.4abc. [[:Uses and Gratification]]
* 23.(?).1ac.4bc. [[:Social Media Marketing]]
* 0.0.1d.4abc. [[:The End of Theory]] due to the use of big data
* (?235).1.0.4bc. [[:Cognitive Dissonance]]
* 0.234.(?).4bc. [[:Conformity]]**
* 0.5.().e. [[:Hostile Media Effects]]
* SA. [[:Selective Exposure]] and [[:Selective Perception]]
* 0.1.0.4ab. [[:Elaboration Likelihood Model]]
* 23.1.1a.4e. [[:Subliminal Messages]]
* 167.34.1a(c2abcd).34. [[:Social Presence Theory]]
----
===== Theories =====
Read Theories in CMC: [[http://www.sagepub.com/upm-data/42241_14.pdf|Theories of ComputerMediated Communication and Interpersonal Relations]]
- [[:Violence]] in Games
* "Violent Video Games and Movies Causing Violent Behavior" vs "Violent Video Games and Movies Desensitizing Violent Behavior" (See, {{c:mt:ep_review_part1_twenty-five_years_of_research_on_violence.pdf|an article}}: Twenty-Five Years of Research on Violence in Digital Games and Aggression Empirical Evidence, Perspectives, and a Debate Gone Astray)
* Can you compare [[Violence in Mass Media]] to that in digital games?
* [[:Aggression]], [[:Frustration-Aggression]]: Are they from Violence?
* Inoculation, Catharsis, Social Learning? [[:Cultivation Theory]]?
- [[:Social Network Analysis]]
* From [[:Two Step Flow Model]] to [[Diffusion Theory]]
* Structure of relationships among group (social) actors may influence outcomes of the society.
* [[:Weak Ties Theory]] or [[:The Strength of Weak Ties]] vs Strong Ties
* [[:Social Network Analysis]], how is it related to [[:Diffusion of Innovations]] or [[:Criminal Networks]]
* How about [[Complex Theory]]?
* Social network characteristics in social media use: who is doing what?
* Can social network explain diffusion of innovation (or technology or idea)?
- Social Media and Social Changes
* Media and Social Changes: How powerful are they? - [[http://oregonstate.edu/instruct/comm321/gwalker/media.htm|the Conservative vs. the Structuralist vs. the Reformist]]
* What is the relationship between social media and social movement?
* What is the term, "[[:Public Sphere]]?"
* What kind of structures are prone to change (social change)? (See {{c:mt:howard_et_al-2012-journal_of_communication.pdf|an article}}, Social Media and Political Change: Capacity, Constraint, and Consequence)
- Social Media and Marketing | Advertising and New Media
* Social Media Marketing - Viral Marketing
* What is it; How is it done? Why is it important?
* What are the relative theories and ideas about human?
* {{c:mt:theoreticalmodelsofsocialmedia.pdf|Theoretical models of social media with marketing implications}}
* {{c:mt:is_social_media_killing_our_theories_luoma-aho-libre.pdf|Is social media killing our theories?}}
* [[http://uir.unisa.ac.za/xmlui/bitstream/handle/10500/9938/CHARMAINE_socialmediamarketing.pdf?sequence=1|Theoretical Guidelines for Social Media Marketing Communication]]
* [[amazon>1446280748|Social Media Marketing: Theories and Applications]]
- Group Norms in Game (Online) Environments
* How are they formed & Why do they have powers?
* How are they formed and reinforced in Game (Online) menvironment?
* cf. Hofstede's cultural factors, [[:SIDE Model]]
* Also think about social norms :: cultures
- Why are people complaining about impartiality of Daum Agora?
* What theories can you use to explain such a phenomenon
* Does the "use of real-name" help?
* What about avatar or picture of self, would they help?
* Why are people meaner in online than in off-line (or F2F).
* Why Group bi-polarization occur?
* What is [[:Social Presence Theory]]? How is it related to [[:Media Richness]] and [[:Lack of Social Cues Theory]]?
* What about [[:Social Information Processing Model]], [[:SIDE Model]] ([[:SIDE Model|Social Identification/Deindividuation Model]]) and [[:Social Influence Model]]?
* What are the better method to prevent dis-inhibition of online users?
- Are you being manipulated?
* Why do portals (naver and daum) provide "real time issues?"
* What is in there?
* What people would read first, and last?
* What are the relative theories?
* [[:Priming Effect]], what is it?
* [[:Framing]], what is it?
* How are the relationship changed from "[[Agenda Setting and Mass Media]]" to "[[:Agenda Setting and New Media]]"?
* Where is (your) important agenda come from? Television News, Portal News or a place like Daum Agora?
* Add it to social media.
* How is it related to public opinion?
- [[:Addiction]] in Games
* What is Addiction?
* Symptoms and diagnosis
* Is it curable?
* Solution, particularly for GAMES?
- Formation of Public Opinion
* How are the majority of opinion formed and emerged?
* What are the theories related to this concept? How are they interact with each other in terms of understanding "formation of public opinion?"
* [[:The Third Person Effect]]
* [[:Agenda Setting]]
* [[:Spiral of Silence]]
- Big data and social science
* Why some people keep telling us that theories will die?
* Is it significant enough to consider it as a theoretical framework? Or is it just a social happening?
* What are the theories that are related to big data and social media?
* SNS and Big Data
* The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data
* Big Data in the Information Age: Exploring the Intellectual Foundation of Communication Theory
* The end of theory
* [[http://edge.org/3rd_culture/anderson08/anderson08_index.html|THE END OF THEORY - Will the Data Deluge Makes the Scientific Method Obsolete?]] by Chris Anderson
* [[http://archive.wired.com/science/discoveries/magazine/16-07/pb_theory|The End of Theory: The Data Deluge Makes the Scientific Method Obsolete]]
* [[http://www.theguardian.com/news/datablog/2012/mar/09/big-data-theory|Big data and the end of theory?]]
* [[http://www.wired.co.uk/news/archive/2013-01/25/big-data-end-of-theory|Big data and the death of the theorist]]
- [[:Diffusion of Innovations]]
* What are the important elements in diffusion process?
* Why are some people ahead in comp. to others in terms of adoption of technologies (ideas, innovations)?
* What are the characteristics of them?
* How people choose something over the other? What is the process?
* [[:Technology Acceptance Model|TAM]], what is it? Why is it important to the media students?
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* Misc.
* [[:Sleeper Effects]]
* UX in New Media
* [[:Designing for Behavior Change]], [[:amazon>1449367623|the book at Amazon]]