====== Theories ====== ===== Theories Application ===== ^ Area ^ Communication \\ Level ^ New \\ Technolgies ^ Phenomena and \\ Symptoms ^ | - //Game// - Advertising - //Marketing// - //Governing (-ment)// - //Politics// - //Everyday Life// - User Experience (UX) | - //Intra-personal// - //Interpersonal// - //Group// - //Organizational// - Mass Media & Communication - Book - Journalism - Film - Television - Radio | - New Media - CMC (the Internet) - Mobile - Social Media - Big Data - New Technologies - Augmented Reality - Virtual Reality - Location Based Services - Technologies - What are the effects of such \\ technologies (Why are \\ they significant?) - Cloud Computing - Mobile Payment - Samsung Pay - Wearable Computing | - Addiction - Self - Relationships - Effects (at social and individual level) - Knowledge (transfer) - Affection/Belief - Decision Making (Action - Behavioral) - Rational/Subliminal - Exposing - Selection - Performance - Perception | ===== Application ===== * 0.0.0.2. [[:Maslow's hierarchy of needs]] * 06.2.0.3. [[:Uncertainty Reduction Theory]] * 0.2.1a.3. [[:Social Influence of Technologies]] * [[:Social Identity Theory]] * 0.34.1a.4d. [[:Media Richness]] * 0.2345.12.4ac. [[:Diffusion Theory]], [[:Diffusion of Innovations]] * 1.0.0.01. 몰입 [[:FLOW]] * 1.0.0.1. [[:Addiction]] * What is Addiction? * Symptoms and diagnosis * Solution, particularly for GAMES? * 456.5bde.(1cd).4abc. [[:Agenda Setting]] * 45.5bde.(1acd).4bc. 여론의 형성 [[:Spiral of Silence]] * [[:Pluralistic Ignorance]] * [[:Social Norms]] - the Concept * 1?6.5d.(?).4bc [[:Cultivation]] * 5.5d.0.4abc. [[:Uses and Gratification]] * 23.(?).1ac.4bc. [[:Social Media Marketing]] * 0.0.1d.4abc. [[:The End of Theory]] due to the use of big data * (?235).1.0.4bc. [[:Cognitive Dissonance]] * 0.234.(?).4bc. [[:Conformity]]** * 0.5.().e. [[:Hostile Media Effects]] * SA. [[:Selective Exposure]] and [[:Selective Perception]] * 0.1.0.4ab. [[:Elaboration Likelihood Model]] * 23.1.1a.4e. [[:Subliminal Messages]] * 167.34.1a(c2abcd).34. [[:Social Presence Theory]] ---- ===== Theories ===== Read Theories in CMC: [[http://www.sagepub.com/upm-data/42241_14.pdf|Theories of ComputerMediated Communication and Interpersonal Relations]] - [[:Violence]] in Games * "Violent Video Games and Movies Causing Violent Behavior" vs "Violent Video Games and Movies Desensitizing Violent Behavior" (See, {{c:mt:ep_review_part1_twenty-five_years_of_research_on_violence.pdf|an article}}: Twenty-Five Years of Research on Violence in Digital Games and Aggression Empirical Evidence, Perspectives, and a Debate Gone Astray) * Can you compare [[Violence in Mass Media]] to that in digital games? * [[:Aggression]], [[:Frustration-Aggression]]: Are they from Violence? * Inoculation, Catharsis, Social Learning? [[:Cultivation Theory]]? - [[:Social Network Analysis]] * From [[:Two Step Flow Model]] to [[Diffusion Theory]] * Structure of relationships among group (social) actors may influence outcomes of the society. * [[:Weak Ties Theory]] or [[:The Strength of Weak Ties]] vs Strong Ties * [[:Social Network Analysis]], how is it related to [[:Diffusion of Innovations]] or [[:Criminal Networks]] * How about [[Complex Theory]]? * Social network characteristics in social media use: who is doing what? * Can social network explain diffusion of innovation (or technology or idea)? - Social Media and Social Changes * Media and Social Changes: How powerful are they? - [[http://oregonstate.edu/instruct/comm321/gwalker/media.htm|the Conservative vs. the Structuralist vs. the Reformist]] * What is the relationship between social media and social movement? * What is the term, "[[:Public Sphere]]?" * What kind of structures are prone to change (social change)? (See {{c:mt:howard_et_al-2012-journal_of_communication.pdf|an article}}, Social Media and Political Change: Capacity, Constraint, and Consequence) - Social Media and Marketing | Advertising and New Media * Social Media Marketing - Viral Marketing * What is it; How is it done? Why is it important? * What are the relative theories and ideas about human? * {{c:mt:theoreticalmodelsofsocialmedia.pdf|Theoretical models of social media with marketing implications}} * {{c:mt:is_social_media_killing_our_theories_luoma-aho-libre.pdf|Is social media killing our theories?}} * [[http://uir.unisa.ac.za/xmlui/bitstream/handle/10500/9938/CHARMAINE_socialmediamarketing.pdf?sequence=1|Theoretical Guidelines for Social Media Marketing Communication]] * [[amazon>1446280748|Social Media Marketing: Theories and Applications]] - Group Norms in Game (Online) Environments * How are they formed & Why do they have powers? * How are they formed and reinforced in Game (Online) menvironment? * cf. Hofstede's cultural factors, [[:SIDE Model]] * Also think about social norms :: cultures - Why are people complaining about impartiality of Daum Agora? * What theories can you use to explain such a phenomenon * Does the "use of real-name" help? * What about avatar or picture of self, would they help? * Why are people meaner in online than in off-line (or F2F). * Why Group bi-polarization occur? * What is [[:Social Presence Theory]]? How is it related to [[:Media Richness]] and [[:Lack of Social Cues Theory]]? * What about [[:Social Information Processing Model]], [[:SIDE Model]] ([[:SIDE Model|Social Identification/Deindividuation Model]]) and [[:Social Influence Model]]? * What are the better method to prevent dis-inhibition of online users? - Are you being manipulated? * Why do portals (naver and daum) provide "real time issues?" * What is in there? * What people would read first, and last? * What are the relative theories? * [[:Priming Effect]], what is it? * [[:Framing]], what is it? * How are the relationship changed from "[[Agenda Setting and Mass Media]]" to "[[:Agenda Setting and New Media]]"? * Where is (your) important agenda come from? Television News, Portal News or a place like Daum Agora? * Add it to social media. * How is it related to public opinion? - [[:Addiction]] in Games * What is Addiction? * Symptoms and diagnosis * Is it curable? * Solution, particularly for GAMES? - Formation of Public Opinion * How are the majority of opinion formed and emerged? * What are the theories related to this concept? How are they interact with each other in terms of understanding "formation of public opinion?" * [[:The Third Person Effect]] * [[:Agenda Setting]] * [[:Spiral of Silence]] - Big data and social science * Why some people keep telling us that theories will die? * Is it significant enough to consider it as a theoretical framework? Or is it just a social happening? * What are the theories that are related to big data and social media? * SNS and Big Data * The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data * Big Data in the Information Age: Exploring the Intellectual Foundation of Communication Theory * The end of theory * [[http://edge.org/3rd_culture/anderson08/anderson08_index.html|THE END OF THEORY - Will the Data Deluge Makes the Scientific Method Obsolete?]] by Chris Anderson * [[http://archive.wired.com/science/discoveries/magazine/16-07/pb_theory|The End of Theory: The Data Deluge Makes the Scientific Method Obsolete]] * [[http://www.theguardian.com/news/datablog/2012/mar/09/big-data-theory|Big data and the end of theory?]] * [[http://www.wired.co.uk/news/archive/2013-01/25/big-data-end-of-theory|Big data and the death of the theorist]] - [[:Diffusion of Innovations]] * What are the important elements in diffusion process? * Why are some people ahead in comp. to others in terms of adoption of technologies (ideas, innovations)? * What are the characteristics of them? * How people choose something over the other? What is the process? * [[:Technology Acceptance Model|TAM]], what is it? Why is it important to the media students? ---- * Misc. * [[:Sleeper Effects]] * UX in New Media * [[:Designing for Behavior Change]], [[:amazon>1449367623|the book at Amazon]]