[[./|Class page]]
====== Week01 (March 6, 8) ======
===== ideas and concepts =====
===== Assignment =====
수업 중에 자기소개를 하였습니다. 이를 짧게 정리하여 AjouBB에 올리시기 바랍니다. ([[https://eclass2.ajou.ac.kr:8443/webapps/blackboard/content/listContentEditable.jsp?content_id=_77479_1&course_id=_19321_1|과제페이지]]) AjouBB
====== Week02 (March 13, 15) ======
===== ideas and concepts =====
* Advertising:
* https://madeby.google.com/phone/
* [[:the Best Super Bowl AD by AD Age 1]]
* Web service:
* Recommendation system:
* [[:Making Recommendation]]
* Advertising:
{{youtube>bd3dvQE4Jl4}}
* Grouping
* . . . .
===== Assignment =====
====== Week03 (March 20, 22) ======
===== ideas and concepts =====
* Advertising: Super Bowl
{{youtube>k_c_zNw2tBQ}}
* [[:social network analysis]]
{{youtube>K1qwjx6xUtU }} **FedEx, "We apologize."** \\ This 1998 from BBDO is brilliant in its simplicity. Though admittedly we'd like to have seen those singing kangaroos, "Baywatch" lifeguards and Garth Brooks.
{{youtube>Q2c2mPpvcpw }}
dVPco4l6vVA
{{youtube>Y8gYiry0oB0 }}
김정은 1
박태호 1
김대우 2
박채림 2
이시우 2
박다을 3
이주한 3
김현우 4
이상규 4
전성민 5
김가현 6
허윤희 6
박상현 7
박주희 7
김나연 8
이진원 9
오연주 10
===== Assignment =====
Next week assignment (due date: March 29): 기획서 제출 (평가에 반영)
조원들과의 토론 후 프로젝트 기획서를 제출하세요([[https://eclass2.ajou.ac.kr/webapps/discussionboard/do/conference?action=list_forums&course_id=_19321_1&conf_id=20258&nav=discussion_board_entry|ABB 토론방에 제출]]). 기획서는 아래를 포함하되 제한적인 것은 아닙니다. 각 조의 프로젝트 성격에 따라서 기획서와 제작과정이 완연히 다를 수 있으니 아래의 서식에 메달리지 마시기 바랍니다.
- 프로젝트 명:
- 프로젝트 목적:
- 프로젝트 배경 및 사전조사:
- 프로젝트 개요:
- 계획:
제일기획 아이디어 페스티벌 공모 그룹은 아래의 책을 참조하시기 바랍니다.
[[http://www.goodclass.kr/ebook/skin/view.php?code=CB_BK_00000996&id=14000000244&order=|광고 홍보 실무 특강]]
====== Week04 (March 27, 29) ======
{{youtube>BnQMq5wtZcg }} **E-Trade, "Monkey."** \\
Of all the simians that have starred in Super Bowl spots, this might be our favorite. This 2000 commercial from Goodby Silverstein & Partners had the simplest of product demonstrations: Two hayseeds and a chimp wearing an E-Trade T-shirt dancing in a garage. The kicker: "Well, we just wasted $2 million bucks. What are you doing with your money?"
{{youtube>pKN77NjWXxg }} **Pepsi, "New Can."** \\ This BBDO spot is still a scorcher nearly 25 years after its debut. Cindy Crawford emerges from a gull wing car at a dusty gas station and takes a long swig of cola as little boys ogle. The new can it introduced was for regular Pepsi -- you know, the full-calorie one we doubt supermodels drink in real life.
{{youtube>f46Eqd3jyIk }} **BMW, "Newfangled Idea." ** \\ Katie Couric and Bryant Gumbel struggle with the concept of a BMW i3 in this amusing 2015 spot from Kirshenbaum Bond Senecal & Partners that revisits their earlier cluelessness about the internet. We all need a Katie in our lives.
===== ideas and concepts =====
[[:Advertisement]]
[[:Creative Strategy]]
----
----
* Group 1: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2612_1&type=blogs&index_id=month&group_id=_1685_1|팟캐스트 방송제작 기획안]]
* Group 2: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2614_1&type=blogs&index_id=month&group_id=_1686_1|삼성 노트북의 선망성 극대화를 위한 캠페인 크리에이티브]]
* [[http://ideafestival.cheil.co.kr/?p=9368|제일기획 아이디어페스티벌: 삼성 노트북]]
* Group 3: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2616_1&type=blogs&index_id=month&group_id=_1687_1|ForSilver]]
* Group 4: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2618_1&type=blogs&index_id=month&group_id=_1688_1|제일기획-쿠첸 기획서 초안]]
* [[http://ideafestival.cheil.co.kr/?p=9267|제일기획 아이디어페스티벌: 쿠첸]]
* Group 5: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2620_1&type=blogs&index_id=month&group_id=_1689_1|Companion Animal Web Service + Smart App Project Draft]]
* Group 6: [[https://eclass2.ajou.ac.kr:8443/webapps/discussionboard/do/message?action=list_messages&course_id=_19321_1&nav=discussion_board_entry&conf_id=_20258_1&forum_id=_21543_1&message_id=_12915_1|project-antenna]]
* Group 7: [[https://eclass2.ajou.ac.kr:8443/webapps/blogs-journals/execute/viewBlog?course_id=_19321_1&blog_id=_2624_1&type=blogs&index_id=month&group_id=_1691_1|Project SteP]]
* Group 8: [[|]]
* [[http://ideafestival.cheil.co.kr/?p=9259|제일기획 아이디어페스티벌: 브라더소다]]
* Group 9: [[|]]
* [[http://ideafestival.cheil.co.kr/?p=9273|제일기획 아이디어페스티벌: 가그린 - 검가드]]
* [[http://ideafestival.cheil.co.kr/?p=9151|제일기획 아이디어페스티벌: 버거킹ㅣ캠페인 크리에이티브]]
* Group 10: [[|]]
김정은 1
박태호 1
김대우 2
박채림 2
이시우 2
박다을 3
이주한 3
김현우 4
이상규 4
전성민 5
김가현 6
허윤희 6
박상현 7
박주희 7
김나연 8
이진원 9
오연주 10
===== Assignment =====
====== Week05 (April 3, 5) ======
===== ideas and concepts =====
Advertisements
* [[https://blog.hubspot.com/blog/tabid/6307/bid/32763/The-10-Greatest-Marketing-Campaigns-of-All-Time.aspx#sm.001xz1t8mzgvdnc106v2nmg18pguq|12 of the Best Marketing and Advertising Campaigns of All Time]]
* [[https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx#sm.001xz1t8mzgvdnc106v2nmg18pguq|11 Examples of Facebook Ads That Actually Work (And Why)]]
* [[https://www.facebook.com/business/products/ads|Facebook]]
* [[http://inspirationfeed.com/inspiration/advertising-inspiration/50-creative-effective-advertising-examples/|50 Creative & Effective Advertising Examples]]
* unplug ads ... http://adsoftheworld.com/media/dm/meralco_unplug_to_save_bags
* [[http://adsoftheworld.com/cards?terms=laptop&created=all&country=All&medium=All&industry=All&sort_by=created|laptop advertisements]]
* [[http://adsoftheworld.com/cards?terms=samsung+notebook&created=all&country=All&medium=All&industry=All&sort_by=created|Samsung notebook]]
===== Assignment =====
====== Week06 (April 10, 12) ======
===== ideas and concepts =====
===== Assignment =====
====== Week07 (April 17, 19) ======
===== ideas and concepts =====
퀴즈범위: 수업내용 6주차까지 + 그룹 발표내용
including social network analysis
recommendation system
===== Assignment =====
====== Week08 (April 24, 26) ======
__**Mid-term period**__
====== Week09 (May 1, 3) ======
===== ideas and concepts =====
===== Assignment =====
====== Week10 (May 8, 10) ======
===== ideas and concepts =====
[[../Using Open API example]]
===== Assignment =====
====== Week11 (May 15, 17) ======
===== ideas and concepts =====
===== Assignment =====
====== Week12 (May 22, 24) ======
===== ideas and concepts =====
국회자료 -
* [[http://www.nec.go.kr/portal/main.do|중앙선관위]]
* [[http://likms.assembly.go.kr/bill/main.do|의안정보시스템]]
* [[https://github.com/teampopong/crawlers]] Crawlers 예
[[../Web development]]
[[:css]]
[[:social network analysis]]
===== Assignment =====
====== Week13 (May 29, 31) ======
===== ideas and concepts =====
[[:Internet history]]
* [[:Usenet]]
* [[:Douglas Engelbart]]
* [[:Packet Switching]]
* [[:Internet Development]]
* [[:Next Computer]]
* [[:Tim Berners-Lee]]
===== Assignment =====
====== Week14 (June 5, 7) ======
Group Presentation
====== Week15 (June 12, 14) ======
Group Presentation
====== Week16 (June 19, 21) ======
__**Final-term**__
시험범위:
[[:c:nmp:Web development]]
[[:Social Network Analysis]]
[[:Internet Development]]
[[:Internet history]]
* [[:Usenet]]
* [[:Douglas Engelbart]]
* [[:Packet Switching]]
* [[:Next Computer]]
* [[:Tim Berners-Lee]]
* [[:Linus Torvalds]]
* [[:Free software]]
* [[:rms]]