====== Media Richness ======
  * Richness determined by:
    * Bandwidth or ability to transmit multiple cues
    * Ability to give immediate feedback
    * Ability to support the use of natural or conversational language
    * Its personal focus (Thurlow 49)
  * More complex the task the richer the medium necessary (rich medium = telephone or FtF communication)



{{:1920px-Media_Richness_Theory_Diagram_PNG.png?400}}


^ Media Rating (across) \\ Criteria(down)   ^ High     ^ Medium    ^ Low              ^ 
| Feedback  | Face to Face \\ Video Conferencing \\ Synchronous Audio \\ Text Based Chat  |    | E-mail  Threaded Discussion  \\ Asynchronous Audio  | 
| Multiple cues  | Face to Face  | Video Conferencing  | Synchronous Audio \\ Asynchronous Audio \\ Text Based Chat  \\ E-mail Threaded Discussion  | 
| Message Tailoring  | Face to Face  | Video Conferencing \\ Synchronous Audio \\ E-mail  | Text Based Chat \\ Asynchronous Audio \\ Threaded Discussion  | 
| Emotions  | Face to Face  | Video Conferencing \\ Synchronous Audio \\ Asynchronous Audio  | Text Based Chat \\ E-mail Threaded Discussion  | 

Table from: Newberry. (2001). Raising Student Social Presence In Online Classes. WebNet 2001 Proceedings (In Press)

 
====== Readings ======
  * [[wp>Media_richness_theory|Media Richness Theory, Wikipedia]]
  * Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In L. L. Cummings & B. M. Staw (Eds.), __Research in organizational behavior__ (Vol. 6, pp. 191-233). Homewood, IL: JAI Press.
  * Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. __Management Science, 32__(5), 554-571. doi: 10.1287/mnsc.32.5.554
  * Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. __MIS Quarterly, 11__(3), 355-366. {{c:mt:message_equivocality_media_selection_and_manager_performance.pdf|PDF file}}

{{tag>theory "communication theory" "lack of social cues"}}