[[http://onlinelibrary.wiley.com/doi/10.1111/comt.12077/pdf|Core Theories of Political Communication]], {{:comt12077.pdf|PDF}}

Theories of media effects
  * Agenda setting Theory
  * Priming theory 
  * Framing theory
Theories about the politics-media axis
  * impoverished information provision; 
  * narrowed political discourse; 
  * elevation of perceptions of political reality over objective ones; 
  * increased negativity and reliance on attack campaigning; 
  * pervasive cynicism; and 
  * heightened politician-journalist conflict
  
  * theory of press-state relations
  * mediatization of politics theory, see [[http://www.dbpia.co.kr/SearchResult/TopSearch?isFullText=0&searchAll=mediatization|dbpia search result]] mediatization

Theories in digital era
  * **The Hyperlinked Society**
  * **spill-over effects:** Drawing on theories of agenda building, hyperlinked network analysis, and the logic of connective action, they have developed a framework for investigating the conditions under which challengers’ online communication agendas may spill over into traditional mass media agendas, with corresponding chances of influencing public opinion and politicians’ policy agendas.
  * **The Hybrid Media System**

[[http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01012043|인터넷과 선거캠페인]] {{인터넷과_선거캠페인.pdf|PDF}}
[[http://www.dbpia.co.kr/Journal/ArticleDetail/NODE02262069|소셜네트워크 캠페인의 정치적 효과]] {{소셜네트워크_캠페인의_정치적_효과.pdf|PDF}}