Core Theories of Political Communication, PDF

Theories of media effects

• Agenda setting Theory
• Priming theory
• Framing theory

Theories about the politics-media axis

• impoverished information provision;
• narrowed political discourse;
• elevation of perceptions of political reality over objective ones;
• increased negativity and reliance on attack campaigning;
• pervasive cynicism; and
• heightened politician-journalist conflict

• theory of press-state relations
• mediatization of politics theory, see dbpia search result mediatization

Theories in digital era

• The Hyperlinked Society
• spill-over effects: Drawing on theories of agenda building, hyperlinked network analysis, and the logic of connective action, they have developed a framework for investigating the conditions under which challengers’ online communication agendas may spill over into traditional mass media agendas, with corresponding chances of influencing public opinion and politicians’ policy agendas.
• The Hybrid Media System

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