agenda_setting_theory
Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
agenda_setting_theory [2016/04/14 06:56] – hkimscil | agenda_setting_theory [2017/11/29 14:40] (current) – hkimscil | ||
---|---|---|---|
Line 1: | Line 1: | ||
- | ====== Agenda setting theory ====== | + | ~~REDIRECT>:Agenda Setting~~ |
- | watergate story | + | |
- | http:// | + | |
- | + | ||
- | + | ||
- | | [{{: | + | |
- | | [{{: | + | |
- | <WRAP clear /> | + | |
- | + | ||
- | | [{{:03j_scan.jpg? | + | |
- | <WRAP clear /> | + | |
- | + | ||
- | + | ||
- | 중요개념: | + | |
- | 언론은 사람에게 어떻게 생각하도록 할 것인가에 대해서는 성공적이지 않을 수도 있지만, 무엇에 대해 생각할 것인가에 있어서는 매우 성공적일 것이다. | + | |
- | + | ||
- | [{{ : | + | |
- | <WRAP box> | + | |
- | [[wp> | + | |
- | </ | + | |
- | + | ||
- | __Conventional idea about news media before the theory__: | + | |
- | * News media simply reflect the public' | + | |
- | * covering issues about which audience members already know, believe, or want to understand in detail. | + | |
- | * In other words, news media = mirrors of public interests. | + | |
- | + | ||
- | __The theory argues__: | + | |
- | * Public opinion is **shaped** by media coverage (particularly in the area of political news) | + | |
- | * So, The media does not reflect the public interests. Rather, the public reflects what is presented by the news media. | + | |
- | + | ||
- | __Key assumptions__: | + | |
- | * News media have an agenda. They tell audiences '' | + | |
- | * Media provide "not what to think . . . but what to think about" (Cohen, 1963, p.13). | + | |
- | * People rely on some help to understand and evaluate politics and political viewpoints. In other words, audience members rely on new media to what to look for and how to take it. | + | |
- | + | ||
- | __McCombs and Shaw__ | + | |
- | studied the 1968 presidential election a an opportunity to study agenda setting theory. | + | |
- | There is a clear association between what the new media present to audiences and what the audiences preceive the issues reported (Chaplehill study). | + | |
- | * 9 New media (Political news coverage of print and broadcast media) | + | |
- | * Two newspapers at Raleigh | + | |
- | * Two newspapaers at Durham | + | |
- | * Time, Newsweek | + | |
- | * New York Times (national version) | + | |
- | * CBS, NBC | + | |
- | * positions and length | + | |
- | * NP: front page, special columns, and opinion page | + | |
- | * mag: first page of news section, political news story page, etc. | + | |
- | * TV: first three story, storyies over 45 seconds | + | |
- | * 외교, 법과질서, | + | |
- | * 공중의제(public agenda)의 측정: They found a correlation between media coverage and audience perception of the covered issues, not a causal relationship. It is a problem of the order of effects: | + | |
- | - public' | + | |
- | - the media coverage --> public' | + | |
- | - Which one is correct? | + | |
- | + | ||
- | {{ : | + | |
- | + | ||
- | ====== 관련이론 Media Framing ====== | + | |
- | [[:Frame theory]] or [[:Media Framing]] \\ | + | |
- | __Iyengar, Peters, and Kinder (1982)__ managed to find supporting evidences showing the causal relationship, | + | |
- | News media work as ''' | + | |
- | + | ||
- | ^ **Process** ^ **Example in Action** | + | |
- | | Selection | + | |
- | | Emphasis | + | |
- | | Elaboration | + | |
- | | Exclusion | + | |
- | + | ||
- | * __Media agenda__ are issues discussed in the media, such as newspapers, television, and radio. | + | |
- | * __Public agenda__ are issues discussed and personally about members of the public. | + | |
- | + | ||
- | And an issue that ''' | + | |
- | * __Policy agenda__ are issues that policy makers consider important, such as legislators. | + | |
- | * __Corporate agenda__ are issues that big business and corporations consider important, including corporations. | + | |
- | * They are hiring public relations specialists. | + | |
- | + | ||
- | Media effect (agenda setting) is not universal. Some may not be effected by media coverage; some may be more influenced. Also, their actions are not predetermined by the new media' | + | |
- | + | ||
- | __Issues known to be effective to people' | + | |
- | * Political issues such as stories about candidates and their campaign strategies, and | + | |
- | * chronic issues such as human right violations, | + | |
- | * chronic disease, | + | |
- | * teen violence | + | |
- | + | ||
- | __Issues know not to be effective__ | + | |
- | * personal tax | + | |
- | * personal finance | + | |
- | + | ||
- | ====== 관련이론 Priming Effects ====== | + | |
- | [[:Priming Effects]] \\ | + | |
- | * National Geo Brain Games Season 2 05 | + | |
- | + | ||
- | ---- | + | |
- | Provide the examples of News framing of your own group. Present your examples | + | |
- | <WRAP col3> | + | |
- | [{{: | + | |
- | [{{: | + | |
- | [{{: | + | |
- | </ | + | |
- | ---- | + | |
- | {{tag> | + |
agenda_setting_theory.txt · Last modified: 2017/11/29 14:40 by hkimscil