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--- c:dbnm:2016:over_the_top [2016/11/10 12:59] – [Video On Demand (VOD)] hkimscil
+++ c:dbnm:2016:over_the_top [2016/11/21 13:09] – [Streaming Devices: The New Set Top Boxes] hkimscil
@@ Line 224: / Line 224: @@
 ===== Binge Viewing =====
-Why now?
+Why has it not been here?
 . . . . the lack of commitment. (monthly payment instead of pay per view)
 A lot of programs to binge (old and new) . . . .
-비드 . . . . availability of British series
+. . . . availability of British series
 So how popular is binge-viewing? A recent study I did at Piksel showed that over 90% of viewers had binge-watched at least one show, and the behavior showed no sign of abating. (Although it should be caveated that this figure was limited to a specific segment of the population, and that only about 50% of U.S. TV viewers own DVRs.)
@@ Line 276: / Line 276: @@
 ===== Second Screen and Social TV =====
+<blockquote>Quick question: When you’re watching TV, do you talk during the entire show? When the commercials come on (provided you’re not skipping through them) do you only think and talk about the show you’ve been watching?
+I’m guessing the answer is no. So then why did so much of the initial activity in the social TV space assume the opposite?
+Yes, a lot of people watch TV with a second screen device in hand. But there’s no logical path that says they are using that device solely to interact with whatever is on the screen. Chances are high that if they’ve whipped out the iPhone, they are checking email, looking at a friend’s Facebook photos, checking the score of the game they’re not watching, or some other activity completely unrelated to the what’s on TV.
+</blockquote>
+==== ACTIVE VERSUS PASSIVE VIEWING ====
+TV as a background distraction -- passive viewing
+Shows you look forward to and actually care about -- active viewing
+<blockquote>. . . . During active viewing you’re far more likely to give your undivided attention to what’s happening on the screen, to the point of letting phone calls and texts go unanswered. During passive viewing, there’s not a whole lot of incentive to spend any time talking about a program you’re only casually watching.
+</blockquote>
+<blockquote>Studies show that live sporting events and reality game shows were most likely to get fans interacting (either via Twitter or via polls and quizzes) during the show.</blockquote>
+Live . . . Super Bowl, Oscar, presidential inauguration
+Sitcomes and reality dramas
+Dramas and crime shows
+<WRAP round important 60%>
+| Types (genre)  | Activities  | Time  |
+| sports and live  |   |    |
+| sitcoms and reality dramas |   |    |
+| dramas and crime shows  |    |    |
+| ?   | chatting \\ browsing \\ (intensive) reading   | before/during/after   |
+</WRAP>
+==== THE RISE OF SECOND SCREEN 2.0 ====
+Many went out of business as consumers showed little interest in checking in to shows or getting recommendations from apps that couldn’t tell them what channel the show was on. Those that did survive kept merging until almost none were left.
+<WRAP round important 60%>
+So who's left?
+</WRAP>
+TV networks are using that data in four distinct ways:
+  * To gain and sustain audience
+  * To make programming decisions
+  * To give advertisers a better understanding of their audience
+  * To aid in discovery
+==== TWITTER BOUNCES BACK ====
+<WRAP round info 60%>
+Anonymous and synchronous communication.
+TV watching is not public behavior.
+Engaging with no-known others is not familiar activities?
+</WRAP>
+Twitter is going to begin allowing tweets to runs as native advertising on third party sites.
+Going with motion pics!
+==== FACEBOOK AND VIDEO ====
 ===== Fans and Fan Communities =====
 ===== Cord Cutting =====
@@ Line 284: / Line 339: @@
 ===== Tablets and SmartPhones =====
 ===== Streaming Devices: The New Set Top Boxes =====
+Apple TV
+{{:apple tv 2.png}}
+Roku
+Boxee box
+[[http://www.boxee.tv/]]!!
 ===== The Dominance of Data =====
 ====== Future Predictions ======