c:g:mrm:2022:week12
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| c:g:mrm:2022:week12 [2022/05/24 10:12] – hkimscil | c:g:mrm:2022:week12 [2022/06/07 10:50] (current) – hkimscil | ||
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| ====== 12 week ====== | ====== 12 week ====== | ||
| + | * [[:anova]] | ||
| + | * [[: | ||
| * [[:multiple regression]] egs. | * [[:multiple regression]] egs. | ||
| * [[: | * [[: | ||
| Line 5: | Line 7: | ||
| * [[: | * [[: | ||
| * [[: | * [[: | ||
| + | * [[: | ||
| * [[:factor analysis]] egs. | * [[:factor analysis]] egs. | ||
| - | * [[:r:factor analysis]] | + | * <del>[[:r:factor analysis]]</ |
| + | |||
| + | < | ||
| + | data(" | ||
| + | # 위에서 data importing이 안되면 아래 스크립트를 사용 | ||
| + | marketing <- read.csv(" | ||
| + | |||
| + | head(marketing, | ||
| + | length(marketing$sales) | ||
| + | attach(marketing) | ||
| + | |||
| + | |||
| + | |||
| + | # IV 3개로 multiple regression | ||
| + | m.sa.all <- lm(sales~., data=marketing) | ||
| + | summary(m.sa.all) | ||
| + | # newspaper 영향력이 없다고 t-value, prb | ||
| + | |||
| + | |||
| + | # m.sa.yt <- lm(sales~youtube, | ||
| + | # m.sa.fb <- lm(sales~facebook, | ||
| + | m.sa.np <- lm(sales~newspaper, | ||
| + | # summary(m.sa.yt) | ||
| + | # summary(m.sa.fb) | ||
| + | summary(m.sa.np) | ||
| + | # newspaper가 sales를 설명한다. 설명력이 있다. | ||
| + | # 영향력이 있다. IV와 DV 연관이 있다. | ||
| + | |||
| + | </ | ||
c/g/mrm/2022/week12.1653354750.txt.gz · Last modified: by hkimscil
