c:mrm:2019:schedule
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| c:mrm:2019:schedule [2019/06/03 08:46] – [Week 13: Some Others (Clustering, Social Network Analysis…) (May 27, 29)] hkimscil | c:mrm:2019:schedule [2019/06/05 07:25] (current) – [Week 6: Research (April 8, 10)] hkimscil | ||
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| Line 296: | Line 296: | ||
| <WRAP half column> | <WRAP half column> | ||
| ==== Concepts and Ideas ==== | ==== Concepts and Ideas ==== | ||
| - | * Sampling 표집 | + | * [[:Sampling]] 표집 |
| * 역사: | * 역사: | ||
| * Alfred M. Landon | Literary Digest | Presidential candidate | 1916년 여론조사 (Woodrow Wilson vs. Charles Hughes) 예측 | 이후 매 4년마다 정확한 예측 | 1936년 예측: 전화번호부 + 자동차소유주 명부 -> 1천만명 중 2백만명 응답 (22% 회수율 혹은 응답률) | Landon 57 vs Roosebelt 43 | Roosebelt 61 | | * Alfred M. Landon | Literary Digest | Presidential candidate | 1916년 여론조사 (Woodrow Wilson vs. Charles Hughes) 예측 | 이후 매 4년마다 정확한 예측 | 1936년 예측: 전화번호부 + 자동차소유주 명부 -> 1천만명 중 2백만명 응답 (22% 회수율 혹은 응답률) | Landon 57 vs Roosebelt 43 | Roosebelt 61 | | ||
| Line 492: | Line 492: | ||
| ===== Week 13: Some Others (Clustering, | ===== Week 13: Some Others (Clustering, | ||
| <WRAP half column> | <WRAP half column> | ||
| - | Quiz at the first class of the week 14. | + | Quiz at the second |
| ==== Concepts and Ideas ==== | ==== Concepts and Ideas ==== | ||
| Line 507: | Line 507: | ||
| __강의 내용__ | __강의 내용__ | ||
| * from week 2 (social science and theories) | * from week 2 (social science and theories) | ||
| + | * 4가지 이론적 접근방법들 | ||
| + | * 소개된 이론들 | ||
| + | * decoy effect | ||
| + | * the third person effect | ||
| + | * the elaboration likelihood model | ||
| + | * cognitive disorder | ||
| + | * agenda setting | ||
| + | * etc. | ||
| + | * sampling | ||
| * introduction to the social networks analysis | * introduction to the social networks analysis | ||
| * Research Question | * Research Question | ||
| Line 518: | Line 527: | ||
| * Reliability | * Reliability | ||
| * Validity | * Validity | ||
| - | * Research Design | + | * <del>Research Design</ |
| - | * Survey | + | * <del>Survey</ |
| * < | * < | ||
| * Research ethics | * Research ethics | ||
| + | * 강의내용 | ||
| </ | </ | ||
c/mrm/2019/schedule.1559519177.txt.gz · Last modified: by hkimscil