c:mrm:2019:schedule
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| c:mrm:2019:schedule [2019/06/03 08:38] – [Week 14: Some Others (Clustering, Social Network Analysis…) (June 3, 5)] hkimscil | c:mrm:2019:schedule [2019/06/05 07:25] (current) – [Week 6: Research (April 8, 10)] hkimscil | ||
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| <WRAP half column> | <WRAP half column> | ||
| ==== Concepts and Ideas ==== | ==== Concepts and Ideas ==== | ||
| - | * Sampling 표집 | + | * [[:Sampling]] 표집 |
| * 역사: | * 역사: | ||
| * Alfred M. Landon | Literary Digest | Presidential candidate | 1916년 여론조사 (Woodrow Wilson vs. Charles Hughes) 예측 | 이후 매 4년마다 정확한 예측 | 1936년 예측: 전화번호부 + 자동차소유주 명부 -> 1천만명 중 2백만명 응답 (22% 회수율 혹은 응답률) | Landon 57 vs Roosebelt 43 | Roosebelt 61 | | * Alfred M. Landon | Literary Digest | Presidential candidate | 1916년 여론조사 (Woodrow Wilson vs. Charles Hughes) 예측 | 이후 매 4년마다 정확한 예측 | 1936년 예측: 전화번호부 + 자동차소유주 명부 -> 1천만명 중 2백만명 응답 (22% 회수율 혹은 응답률) | Landon 57 vs Roosebelt 43 | Roosebelt 61 | | ||
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| <WRAP half column> | <WRAP half column> | ||
| ==== Assignment ==== | ==== Assignment ==== | ||
| - | * 자기 조의 연구주제 확정하고 | ||
| - | * 주제와 관련된 선행연구 조사, 정리하기 | ||
| - | * 이와 관련지어 연구문제 혹은 가설을 확정하기 | ||
| </ | </ | ||
| ===== Week 13: Some Others (Clustering, | ===== Week 13: Some Others (Clustering, | ||
| <WRAP half column> | <WRAP half column> | ||
| - | Quiz at the first class of the week 14. | + | Quiz at the second |
| ==== Concepts and Ideas ==== | ==== Concepts and Ideas ==== | ||
| Line 509: | Line 506: | ||
| <fc # | <fc # | ||
| __강의 내용__ | __강의 내용__ | ||
| - | * from [[# | + | * from week 2 (social science and theories) |
| - | * Sampling . . . | + | * 4가지 이론적 접근방법들 |
| - | * Research Question | + | * 소개된 이론들 |
| - | * Hypothesis | + | * decoy effect |
| - | * Conceptualization | + | * the third person effect |
| - | * 지표, 차원 | + | * the elaboration likelihood model |
| - | | + | * cognitive disorder |
| - | * NOIR | + | * agenda setting |
| - | * Lickert | + | * etc. |
| - | * Semantic Differential | + | * sampling |
| - | * 쌍대비교척도 | + | * introduction to the social networks analysis |
| - | * Reliability | + | |
| - | * Validity | + | * Hypothesis |
| - | * Research Design | + | * Conceptualization |
| - | * Survey | + | * Level of measurement: |
| - | * Experiment | + | * NOIR |
| + | * Lickert | ||
| + | * Semantic Differential | ||
| + | * 쌍대비교척도 | ||
| + | * Reliability | ||
| + | * Validity | ||
| + | * <del>Research Design</ | ||
| + | * <del>Survey</ | ||
| + | * <del>Experiment</ | ||
| + | * Research ethics | ||
| + | * 강의내용 | ||
| </ | </ | ||
c/mrm/2019/schedule.1559518709.txt.gz · Last modified: 2019/06/03 08:38 by hkimscil