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c:mrm:2022:lecturer_note [2022/03/30 08:53] hkimscilc:mrm:2022:lecturer_note [2022/05/09 08:34] (current) hkimscil
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 +====== 10th ======
 +  * Regulatory focus theory
 +    * 
 +====== 9th week ======
 +  * Back to hypotheses
 +    * Identifying variables (IV, DV, etc)
 +    * Exploring measurement -->
 +      * designing analysis method 
 +        * survey
 +        * experiment
 +        * observation
 +        * records (artifacts) 
 +
 +  * 최은혜. one-way ANOVA vs two-way ANOVA (Factorial ANOVA)
 +  * 이윤정. 플로우이론과 가설의 관계
 +  * 정인영. 자체에 대한 테스트  
 +    * 계획된 행동이론(TPB)
 +    * [[https://link.springer.com/chapter/10.1007/978-3-642-69746-3_2]]
 +      * 행동에 대한 태도 (attitudes toward behavior)
 +      * 주관적 규범 (subjective norm)
 +      * 지각된 행동<del>통제</del>제약 (perceived behavioral control)
 +      * 의도 (intention) 
 +      * 행동 (behavior)
 +    * {{https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/Theory%20of%20Planned%20Behavior.png?600}}
 +    * measuring PBC
 +      * see https://www.med.upenn.edu/hbhe4/part2-ch4-measuring-constructs-perceived-behav-control.shtml
 +  * 송하연. Affordance theory
 +    * An “affordance” refers to the possibility of an action on an object; for instance, we say that an elevator button affords being pressed, and a chair affords being sat on. . . . [[https://www.interaction-design.org/literature/topics/affordances]]
 +    * relationship between AT (affordance) and FT (flow)?
 +    * + VR (virtual world) design
 +    * 좋은 affordance 가 사용자가 사용하기 편해하고 유용한 UI와 연관이 있다고 한다면 그렇다면 affordance란 어떻게 측정하는가? 
 +      * --> affordance 
 +      * [[https://montrealethics.ai/how-artifacts-afford-the-power-and-politics-of-everyday-things/|3 components of affordance]]?
 +      * 
 +
 ====== 5th week ====== ====== 5th week ======
   * 김도휘   * 김도휘
c/mrm/2022/lecturer_note.1648597997.txt.gz · Last modified: 2022/03/30 08:53 by hkimscil

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