c:mrm:2022:lecturer_note
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c:mrm:2022:lecturer_note [2022/04/27 08:48] – hkimscil | c:mrm:2022:lecturer_note [2022/05/09 08:34] (current) – hkimscil | ||
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+ | ====== 10th ====== | ||
+ | * Regulatory focus theory | ||
+ | * | ||
====== 9th week ====== | ====== 9th week ====== | ||
* Back to hypotheses | * Back to hypotheses | ||
Line 13: | Line 16: | ||
* 정인영. 자체에 대한 테스트 | * 정인영. 자체에 대한 테스트 | ||
* 계획된 행동이론(TPB) | * 계획된 행동이론(TPB) | ||
+ | * [[https:// | ||
* 행동에 대한 태도 (attitudes toward behavior) | * 행동에 대한 태도 (attitudes toward behavior) | ||
* 주관적 규범 (subjective norm) | * 주관적 규범 (subjective norm) | ||
- | * 지각된 행동통제 (perceived behavioral control) | + | * 지각된 행동<del>통제</ |
* 의도 (intention) | * 의도 (intention) | ||
* 행동 (behavior) | * 행동 (behavior) | ||
* {{https:// | * {{https:// | ||
+ | * measuring PBC | ||
+ | * see https:// | ||
+ | * 송하연. Affordance theory | ||
+ | * An “affordance” refers to the possibility of an action on an object; for instance, we say that an elevator button affords being pressed, and a chair affords being sat on. . . . [[https:// | ||
+ | * relationship between AT (affordance) and FT (flow)? | ||
+ | * + VR (virtual world) design | ||
+ | * 좋은 affordance 가 사용자가 사용하기 편해하고 유용한 UI와 연관이 있다고 한다면 그렇다면 affordance란 어떻게 측정하는가? | ||
+ | * --> affordance | ||
+ | * [[https:// | ||
+ | * | ||
====== 5th week ====== | ====== 5th week ====== |
c/mrm/2022/lecturer_note.1651016934.txt.gz · Last modified: 2022/04/27 08:48 by hkimscil