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--- c:mt:2017:schedule [2017/05/18 08:41] – [Week10 (May 4, 8)] hkimscil
+++ c:mt:2017:schedule [2018/02/19 22:01] (current) – hkimscil
@@ Line 20: / Line 20: @@
 In the meantime, lectures about [[:Theories]] will be provided.
-{{youtube>xvVaTy8mQrg}}
+{{youtube>xvVaTy8mQrg?small}}
-{{youtube>gEVQQp3gwX0}}
+{{youtube>gEVQQp3gwX0?small}}
-{{youtube>RU0zEGWp56Y}}
+{{youtube>RU0zEGWp56Y?small}}
 반려견행동전문가 = canine behaviorism professional
-{{youtube>eu6jrYuCoTc}}
+{{youtube>eu6jrYuCoTc?small}}
 </WRAP>
@@ Line 563: / Line 563: @@
 <WRAP half column>
 ===== ideas and concepts  =====
-===== Group 4 =====
+===== 4조 =====
 일인미디어 이용에 관한 아이디어 - 일인미디어 이용과 후원 현상을 설명할 수 있는 아이디어
   * 사회적실제감
@@ Line 570: / Line 570: @@
   * 이타주의
   * 집단적개인화/개인적집단화
+===== 7조 =====
+게임회사의 마케팅 - 수익창출 구조에 관한 연구
+  * 게임회사가 잘 되기 위해서는?
+    * 내적요소
+      * 재무구조 등
+      * 제품(게임)특성
+    * 외적요소
+      * 사용자
+      * 경제상황
+      * 규제
+  * 위의 요소 군을 고려한 연구문제 도출
+    * 사용자특성과 제품특성
+      * 사용자:재미
+      * 사용자:몰입성
+      * 사용자:사회적규범
+      * 제품:장르
+      * 제품:스토리구조
+      * 제품:상호작용
+      * 제품:규범(게임내)
+===== 11조 =====
+PPL
+  * PPL과 관련된 이론이나 아이디어는 빈곤할 수 있으므로
+  * 광고와 관련된 이론과 접목하여
+  * **"게임 환경에서의 광고"**
+    * 관여단체(주체) - see [[wp>In-game_advertising]]
+      * Game industry
+      * Users
+      * Advertising industry
+  * through
+    * brand integration,
+    * embedded marketing,
+    * recruitment tools,
+    * edutainment . . . .
+    * **advertising within a game itself**.
 </WRAP>
 <WRAP half column>
+===== 12조 =====
+뉴미디어환경에서의 선거전략 - 정치커뮤니케이션
+see [[:Political Communication Theory]]
+[[https://scholar.google.co.kr/scholar?q=%EC%84%A0%EA%B1%B0%EC%A0%84%EB%9E%B5+%EB%84%A4%EA%B1%B0%ED%8B%B0%EB%B8%8C+%EC%BA%A0%ED%8E%98%EC%9D%B8&btnG=&hl=ko&as_sdt=0%2C5&as_vis=1|선거전략 네거티브 캠페인 서치 결과]] in Google Scholar
+===== 9조 =====
+[[https://scholar.google.co.kr/scholar?q=%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85+sns&btnG=&hl=ko&as_sdt=0%2C5&as_vis=1|브랜드마케팅 sns]]
+===== 2조 =====
+스포츠 매니지먼트
+스포츠 데이터 시각화
+===== 3조 =====
+소비자 - 브랜드 간의 관계
+  * 제품유형에 따른
+  * 그룹 소비
+  * 개인 소비
+    * mass consumption vs
+    * elitism-group consumption
+  * 구전효과
+  * Opinion Leader
+  * [[:Diffusion theory]]
+===== 6조 =====
+모바일 광고전략
+  * 관여도 연구
+  * 사회적판단 이론
+  * 정교화가능성 이론
 ===== Assignment =====
 </WRAP>
@@ Line 589: / Line 647: @@
 <WRAP half column>
 ===== ideas and concepts  =====
+{{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}
+Theories in Persuasion
+  * [[:Social Judgment Theory]]
+  * [[:Elaboration Likelihood Model]]
+  * [[:Cognitive Dissonance]]
+  * [[:Agenda Setting Theory]]
+    * How come you not see how kettles and pigs are raised and killed?
+    * Why do people blame smoker **more heavily** than auto-repair center in super market parking facilities?
+    * --> This leads to [[:Agenda Setting Theory#관련이론_media_framing]] and [[:Agenda Setting Theory#관련이론_priming_effects]]
+  * [[:Social Learning Theory]]
+  * [[:Social Comparison]]
 </WRAP>
 <WRAP half column>
 ===== Assignment =====
+시험범위 - 다음 주 월요일
+  * Using refworks
+  * [[:Diffusion Theory]] [[:Diffusion of Innovations]]
+  * [[:Social Learning Theory]][[:Social Cognitive Theory]]
+  * {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}
+  * [[:Social Judgment Theory]]
+  * [[:Elaboration Likelihood Model]]
+  * [[:Cognitive Dissonance]]
+  * [[:Agenda Setting Theory]]
+  * [[:Media Framing]]
+  * [[:Priming Effects]]
 </WRAP>
@@ Line 602: / Line 684: @@
 <WRAP half column>
 ===== Assignment =====
+May, 29 Quiz
 </WRAP>
 ====== Week14 (June 1, 5) ======
 <WRAP half column>
-Group Presentation
+Theories in CMC and technology
+  * [[:cues-filtered-out_approaches]]
+    * Social presence theory
+    * Lack of social context cues
+    * Media richness
+    * SIDE ([[:SIDE|The Social Identity Model of Deindividuation Effects]])
+  * [[:Social Information Processing]]
+  * [[:Hyperpersonal Model]]
+  * Health communication related -- technology
+  * [[:cultivation theory]]
 </WRAP>
 ====== Week15 (June 8, 12) ======
 <WRAP half column>
-Group Presentation
+<del>Group Presentation</del>
+  - describe your academic interests in detail
+    - explain issues and problems about your interests
+  - find out relevant research works based on (good) keywords and tags
+  - summarize what the research is about (this should be based on ideas and theories, which give us a coherent body)
+  - elaborate how these works are related to your interests and shed a light on the phenomena of your interests
 </WRAP>
 ====== Week16 (June 15, 19) ======