Differences

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--- c:mt:2017:schedule [2017/05/18 09:28] – [Week10 (May 4, 8)] hkimscil
+++ c:mt:2017:schedule [2018/02/19 22:01] (current) – hkimscil
@@ Line 20: / Line 20: @@
 In the meantime, lectures about [[:Theories]] will be provided.
-{{youtube>xvVaTy8mQrg}}
+{{youtube>xvVaTy8mQrg?small}}
-{{youtube>gEVQQp3gwX0}}
+{{youtube>gEVQQp3gwX0?small}}
-{{youtube>RU0zEGWp56Y}}
+{{youtube>RU0zEGWp56Y?small}}
 반려견행동전문가 = canine behaviorism professional
-{{youtube>eu6jrYuCoTc}}
+{{youtube>eu6jrYuCoTc?small}}
 </WRAP>
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 뉴미디어환경에서의 선거전략 - 정치커뮤니케이션
 see [[:Political Communication Theory]]
+[[https://scholar.google.co.kr/scholar?q=%EC%84%A0%EA%B1%B0%EC%A0%84%EB%9E%B5+%EB%84%A4%EA%B1%B0%ED%8B%B0%EB%B8%8C+%EC%BA%A0%ED%8E%98%EC%9D%B8&btnG=&hl=ko&as_sdt=0%2C5&as_vis=1|선거전략 네거티브 캠페인 서치 결과]] in Google Scholar
+===== 9조 =====
+[[https://scholar.google.co.kr/scholar?q=%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85+sns&btnG=&hl=ko&as_sdt=0%2C5&as_vis=1|브랜드마케팅 sns]]
+===== 2조 =====
+스포츠 매니지먼트
+스포츠 데이터 시각화
+===== 3조 =====
+소비자 - 브랜드 간의 관계
+  * 제품유형에 따른
+  * 그룹 소비
+  * 개인 소비
+    * mass consumption vs
+    * elitism-group consumption
+  * 구전효과
+  * Opinion Leader
+  * [[:Diffusion theory]]
+===== 6조 =====
+모바일 광고전략
+  * 관여도 연구
+  * 사회적판단 이론
+  * 정교화가능성 이론
 ===== Assignment =====
 </WRAP>
@@ Line 624: / Line 647: @@
 <WRAP half column>
 ===== ideas and concepts  =====
+{{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}
+Theories in Persuasion
+  * [[:Social Judgment Theory]]
+  * [[:Elaboration Likelihood Model]]
+  * [[:Cognitive Dissonance]]
+  * [[:Agenda Setting Theory]]
+    * How come you not see how kettles and pigs are raised and killed?
+    * Why do people blame smoker **more heavily** than auto-repair center in super market parking facilities?
+    * --> This leads to [[:Agenda Setting Theory#관련이론_media_framing]] and [[:Agenda Setting Theory#관련이론_priming_effects]]
+  * [[:Social Learning Theory]]
+  * [[:Social Comparison]]
 </WRAP>
 <WRAP half column>
 ===== Assignment =====
+시험범위 - 다음 주 월요일
+  * Using refworks
+  * [[:Diffusion Theory]] [[:Diffusion of Innovations]]
+  * [[:Social Learning Theory]][[:Social Cognitive Theory]]
+  * {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}
+  * [[:Social Judgment Theory]]
+  * [[:Elaboration Likelihood Model]]
+  * [[:Cognitive Dissonance]]
+  * [[:Agenda Setting Theory]]
+  * [[:Media Framing]]
+  * [[:Priming Effects]]
 </WRAP>
@@ Line 637: / Line 684: @@
 <WRAP half column>
 ===== Assignment =====
+May, 29 Quiz
 </WRAP>
 ====== Week14 (June 1, 5) ======
 <WRAP half column>
-Group Presentation
+Theories in CMC and technology
+  * [[:cues-filtered-out_approaches]]
+    * Social presence theory
+    * Lack of social context cues
+    * Media richness
+    * SIDE ([[:SIDE|The Social Identity Model of Deindividuation Effects]])
+  * [[:Social Information Processing]]
+  * [[:Hyperpersonal Model]]
+  * Health communication related -- technology
+  * [[:cultivation theory]]
 </WRAP>
 ====== Week15 (June 8, 12) ======
 <WRAP half column>
-Group Presentation
+<del>Group Presentation</del>
+  - describe your academic interests in detail
+    - explain issues and problems about your interests
+  - find out relevant research works based on (good) keywords and tags
+  - summarize what the research is about (this should be based on ideas and theories, which give us a coherent body)
+  - elaborate how these works are related to your interests and shed a light on the phenomena of your interests
 </WRAP>
 ====== Week16 (June 15, 19) ======