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-====== Introduction to Theory ====== 
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34452-32249|이론이란 무엇인가?(첫눈에 반한 (2012개정판))_1장]]  
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34453|커뮤니케이션 이론의 지형: 커뮤니케이션 연구 전통(첫눈에 반한 (2012개정판))_2장]] 
-====== Diffusion and Innovation ====== 
-  * Diffusion of Innovation (Samsung vs. Apple: Why do they differ from each other?) 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5080-35657-32042|혁신확산이론(뉴미디어채택이론_이해총서)_1장 박종구]] 
-    * {{:Summary_Diffusion_Theory.pdf|A summary of Diffusion of Innovations}} PDF 
-    * 트위터는 소셜 네트워크인가?: 네트워크 구조와 정보 전파의 관점(트위터란 무엇인가)_3장  
-    * [[:Book:Diffusion of Innovations]] <- 책 목차 및 간단한 정리 
-    * [[:Diffusion theory]] <- 연구 요약 (wiki) 
-====== Formation of public opinion influenced by mass media, new media ====== 
-  * [[:Cultivation Theory]] | [[:Agenda Setting Theory]] 
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34479-32046|배양 이론(첫눈에반한커뮤니케이션이론)_27장]]  
-  * Agenda influenced by mass media 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34480-32048|의제 설정 이론(첫눈에 반한 (2012개정판))_28장]] 
-  * Agenda setting influenced by social media 
-    * {{:portal_news_service_agenda_setting.pdf|포털 사이트 뉴스서비스의 의제설정 기능에 관한 연구}} PDF 
-  * Cultivation 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34479|배양이론]] 
-  * Spiral of Silence 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5174-36779|침묵의 나선과 제3자 효과]] 
-====== Social norms in online environment, game environment ====== 
-  * Social behavior in online environment 
-  * {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}  
-====== Persuasion in new media (Social media and marketing) ====== 
-  * Advertising in mass media 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5073-35577| 광고 이론과 좋은 광고 만들기(광고 핵심 이론_이해총서)_0장]] 
-      * [[https://en.wikipedia.org/wiki/Persuasion|Persuasion]] in Wikipedia 
-      * 참조: [[http://changingminds.org/explanations/theories/a_persuading.htm|Theories in persuasion]] {{:4985_Dainton_Chapter_5.pdf|PDF}} 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5116-36088-32240|설득의 필요성과 심리적 과정(설득 심리 이론_이해총서)_0장 - 6장]] 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34465|정교화 가능성 모델(첫눈에 반한 (2012개정판))_14장]] 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4958-34466-32246|인지부조화 이론(첫눈에 반한 (2012개정판))_15장]] 
-  * Advertising in new media (social media) 
-    * {{:소셜미디어(SNS)를_활용한_기업의_PR_활동에_관한_.pdf|SNS(Social Network Service)를 이용한 마케팅 커뮤니케이션 전략(광고연구 91)_17장}} 
-    * <del>{{:소셜네트워크_마케팅에서_정교화_가능성_모델의_적용_연구.pdf|소셜네트워크 마케팅에서 정교화 가능성 모델의 적용 연구 }} eyetracking method</del> 
-  * Social Media PR 
-    * {{:소셜미디어(SNS)를_활용한_기업의_PR_활동에_관한_.pdf|소셜미디어(SNS)를 활용한 기업의 PR 활동에 관한 연구(홍보학연구 17권 3호)_2장}} PDF 
-====== Violence ====== 
-  * Violence in (on-line) Games, on-line environment, mass media 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=3239-25921-32039|미디어 폭력(어린이, 청소년, 미디어)_3장]] 
-====== Addiction ====== 
-  * Addiction in Games, Computer (the Internet) 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5392-39199-32247|디지털 미디어 중독 · 박웅기(디지털 사회와 커뮤니케이션)_2장]] 
-====== Social network analysis ====== 
-  * Social support, Social capital\ 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=4945-33574-32248|소셜 네트워크 시대의 사회자본(소셜 미디어 연구)_8장]] 
-    * {{:한국인_트위터_네트워크의_구조와_동학.pdf|한국인 트위터 네트워크의 구조와 동학}} 
-  * Social network in social media 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5023-35069-32261|소셜미디어 네트워크 메트릭스-최준호(소셜미디어)_6장]] 
-    * {{:빅데이터_관련_신문기사의_의미연결망_분석.pdf|빅데이터 관련 신문기사의 의미연결망 분석}} PDF 
-====== Social media and social changes (or movement) ====== 
-  * {{:온라인뉴스_확산행동_혹은_의견_게재행동에_참여하는_이용.pdf|온라인뉴스 확산행동 혹은 의견 게재행동에 참여하는 이용자 특성에 대한 연구}} (홍보학연구 16권 4호) 
-  * {{:트위터_네트워크의_정보_전파과정_분석.pdf|트위터 네트워크의 정보 전파과정 분석}} 
-====== Journalism ====== 
-  * social media as a means of news diffusion (참여 저널리즘) 
-  * Big data journalism  
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5282-38051-32044|데이터 저널리즘 개요(빅데이터와 언론[이해총서])_1장]] 
-    * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5282-38055-32237|데이터 저널리즘의 학문적 연구(빅데이터와 언론[이해총서])_5장]] 
-  * Internet journalism (Blog journalism) 
-====== Big data and their influence (social political impacts) ====== 
-  * <del>정보위험사회와 빅데이터: 현실 정보사회의 관점에서(빅데이터와 위험 정보사회)_1장</del> 
-  * [[http://www.commbooksrps.com/viewer/rp_reader.asp?chapter=5189-36926-32238|빅데이터 위험 정보사회의 정보재난의 문제점(빅데이터와 위험 정보사회)_2장]] 
-  * {{:빅데이터_관련_신문기사의_의미연결망_분석.pdf|빅데이터 관련 신문기사의 의미연결망 분석}}  
- 
- 
-<WRAP col2> 
-Read Theories in CMC: {{:42241_14.pdf|Theories of Computer Mediated Communication and Interpersonal Relations}}  
-  - [[:Violence]] in Games 
-    - "Causing" VS "Desensitizing" (Read, {{c:mt:ep_review_part1_twenty-five_years_of_research_on_violence.pdf|Twenty-Five Years of Research on Violence in Digital Games and Aggression Empirical Evidence, Perspectives, and a Debate Gone Astray}}) 
-    - [[:Violence in Mass Media]] Research  
-      * [[:Aggression]], [[:Frustration-Aggression]]: Are they from Violence? 
-      * Inoculation, Catharsis, Social Learning 
-      * [[:Cultivation|Cultivation Theory]] 
-    - 사이버폭력  
-  - [[:Social Network Analysis]] 
-    * From [[:Two Step Flow Model]] to [[Diffusion Theory]] 
-    * Structure of relationships among group (social) actors may influence outcomes of the society. 
-      * [[:Weak Ties Theory]] or [[:The Strength of Weak Ties]] vs Strong Ties 
-      * [[:Social Network Analysis]], how is it related to [[:Diffusion of Innovations]] or [[:Criminal Networks]] 
-      * How about [[Complex Theory]]? 
-      * Social network characteristics in social media use: who is doing what? 
-      * Can social network explain diffusion of innovation (or technology or idea)? 
-  - Social Media and Social Changes 
-    * Media and Social Changes: How powerful are they? - [[http://oregonstate.edu/instruct/comm321/gwalker/media.htm|the Conservative vs. the Structuralist vs. the Reformist]] 
-    * What is the relationship between social media and social movement?  
-    * What is the term, "[[:Public Sphere]]?" 
-    * What kind of structures are prone to change (social change)? (See {{c:mt:howard_et_al-2012-journal_of_communication.pdf|an article}}, Social Media and Political Change: Capacity, Constraint, and Consequence) 
-  - Social Media and Marketing | Advertising and New Media 
-    * Social Media Marketing - Viral Marketing 
-    * What is it; How is it done? Why is it important? 
-    * What are the relative theories and ideas about human? 
-      * {{c:mt:theoreticalmodelsofsocialmedia.pdf|Theoretical models of social media with marketing implications}} 
-      * {{c:mt:is_social_media_killing_our_theories_luoma-aho-libre.pdf|Is social media killing our theories?}} 
-      * [[http://uir.unisa.ac.za/xmlui/bitstream/handle/10500/9938/CHARMAINE_socialmediamarketing.pdf?sequence=1|Theoretical Guidelines for Social Media Marketing Communication]] 
-      * [[amazon>1446280748|Social Media Marketing: Theories and Applications]] 
-  - Group Norms in Game (Online) Environments 
-    * How are they formed & Why do they have powers?  
-    * How are they formed and reinforced in Game (Online) menvironment?  
-    * cf. Hofstede's cultural factors, [[:SIDE Model]] 
-    * Also think about social norms :: cultures  
-  - Why are people complaining about impartiality of Daum Agora? 
-    * What theories can you use to explain such a phenomenon 
-    * Does the "use of real-name" help? 
-    * What about avatar or picture of self, would they help? 
-      * Why are people meaner in online than in off-line (or F2F). 
-      * Why Group bi-polarization occur? 
-      * What is [[:Social Presence Theory]]? How is it related to [[:Media Richness]] and [[:Lack of Social Cues Theory]]? 
-      * What about [[:Social Information Processing Model]], [[:SIDE Model]] ([[:SIDE Model|Social Identification/Deindividuation Model]]) and [[:Social Influence Model]]? 
-      * What are the better method to prevent dis-inhibition of online users? 
-  - Are you being manipulated? 
-    * Why do portals (naver and daum) provide "real time issues?" 
-    * What is in there? 
-    * What people would read first, and last? 
-    * What are the relative theories? 
-      * [[:Priming Effect]], what is it? 
-      * [[:Framing]], what is it? 
-      * How are the relationship changed from "[[Agenda Setting and Mass Media]]" to "[[:Agenda Setting and New Media]]"? 
-    * Where is (your) important agenda come from? Television News, Portal News or a place like Daum Agora? 
-    * Add it to social media.  
-    * How is it related to public opinion? 
-  - [[:Addiction]] in Games 
-    * What is Addiction? 
-    * Symptoms and diagnosis  
-    * Is it curable? 
-    * Solution, particularly for GAMES? 
-  - Formation of Public Opinion  
-    * How are the majority of opinion formed and emerged? 
-    * What are the theories related to this concept? How are they interact with each other in terms of understanding "formation of public opinion?" 
-      * [[:The Third Person Effect]] 
-      * [[:Agenda Setting]] 
-      * [[:Spiral of Silence]] 
-  - Big data and social science 
-    * Why some people keep telling us that theories will die? 
-    * Is it significant enough to consider it as a theoretical framework? Or is it just a social happening? 
-    * What are the theories that are related to big data and social media? 
-    * SNS and Big Data 
-      * The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data 
-      * Big Data in the Information Age: Exploring the Intellectual Foundation of Communication Theory 
-    * The end of theory 
-      * [[http://edge.org/3rd_culture/anderson08/anderson08_index.html|THE END OF THEORY - Will the Data Deluge Makes the Scientific Method Obsolete?]] by Chris Anderson 
-      * [[http://archive.wired.com/science/discoveries/magazine/16-07/pb_theory|The End of Theory: The Data Deluge Makes the Scientific Method Obsolete]] 
-      * [[http://www.theguardian.com/news/datablog/2012/mar/09/big-data-theory|Big data and the end of theory?]] 
-      * [[http://www.wired.co.uk/news/archive/2013-01/25/big-data-end-of-theory|Big data and the death of the theorist]] 
-  - [[:Diffusion of Innovations]] 
-    * What are the important elements in diffusion process?  
-    * Why are some people ahead in comp. to others in terms of adoption of technologies (ideas, innovations)? 
-      * What are the characteristics of them? 
-      * How people choose something over the other? What is the process?  
-    * [[:Technology Acceptance Model|TAM]], what is it? Why is it important to the media students? 
-  - Persuasion 
-    * Related to Marketing/Advertising  
----- 
-  * Misc. 
-    * [[:Sleeper Effects]]      
-  * UX in New Media 
-    * [[:Designing for Behavior Change]], [[:amazon>1449367623|the book at Amazon]] 
- 
-</WRAP> 
-\\ 
-<WRAP clear/> 
-<WRAP col2> 
-  - Violence in (on-line) Games, on-line environment, mass media 
-  - Addiction in Games, Computer (the Internet) 
-  - Diffusion of Innovation  
-    - Samsung vs. Apple: Why do they differ from each other? 
-  - Social network analysis 
-    * Social support 
-    * Social capital 
-  - Social media and social changes (or movement) 
-  - Persuasion in new media (Social media and marketing) 
-    * Advertising in mass media 
-    * Advertising in new media (social media) 
-    * Social Media PR 
-  - Social norms in online environment, game environment 
-    * Social behavior in online environment 
-  - Formation of public opinion influenced by mass media, new media 
-    * Agenda influenced by mass media 
-    * Agenda setting influenced by social media 
-  - Big data and their influence (social political impacts) 
-  - Journalism  
-    - social media as a means of news diffusion 
-    - Big data journalism  
-    - Internet journalsim 
-    - Blog journalsim  
-    - 참여 저널리즘 
- 
-</WRAP> 
-\\  
-<WRAP clear/> 
-<WRAP col2> 
-  - 관심 분야 선정 
-  - 관련된 이론 찾기 (도서관 - 서적 + 논문) 
-    - 그룹: 서적 찾기 2, 읽고 요약 
-    - 개인: 논문 찾기, 읽고 요약 
-    - 그룹: 발표 
-  - 관심 분야 세련화  
-  - 관련된 연구 찾기 (논문 + 서적) 
-    - 개인: 논문 소개 + 선택분야와의 관련성  
-</WRAP> 
-\\ 
-<WRAP clear/> 
- 
-======= Theories Application ======= 
-^  Area  ^  Communication \\ Level  ^  New \\ Technolgies  ^  Phenomena and \\ Symptoms  ^ 
-| <WRAP>  
-  - Game 
-  - Advertising  
-  - Marketing 
-  - //Governing (-ment)// 
-  - //Politics// 
-  - //Everyday Life// 
-  - User Experience (UX) 
-</WRAP> | <WRAP> 
-  - //Intra-personal// 
-  - //Interpersonal// 
-  - //Group// 
-  - //Organizational// 
-  - Mass Media & Communication 
-    - Book 
-    - Journalism 
-    - Film 
-    - Television 
-    - Radio 
-</WRAP> | <WRAP> 
-  - New Media  
-    - CMC (the Internet)  
-    - Mobile  
-    - Social Media  
-    - Big Data  
-  - New Technologies 
-    - Augmented Reality 
-    - Virtual Reality 
-    - Location Based Services 
-    - Technologies  
-      - What are the effects of such \\ technologies (Why are \\ they significant?) 
-      - Cloud Computing 
-      - Mobile Payment  
-      - Samsung Pay 
-      - Wearable Computing 
-</WRAP> | <WRAP> 
-  - Addiction 
-  - Self 
-  - Relationships 
-  - Effects (at social and individual level) 
-    - Knowledge (transfer) 
-    - Affection/Belief 
-    - Decision Making (Action - Behavioral) 
-      - Rational/Subliminal 
-      - Exposing 
-      - Selection 
-    - Persuasion 
-    - Performance 
-    - Perception 
-    - Violence 
-</WRAP>| 
- 
-====== Application ====== 
-<WRAP box> 
-Each Number = 해당되는 항목 
-0 = Inapplicable (해당없음) 
- 
-  * 0.0.0.2. [[:Maslow's hierarchy of needs]] 
-  * 06.2.0.3. [[:Uncertainty Reduction Theory]]  
-  * 0.2.1a.3. [[:Social Influence of Technologies]]  
-  * 0.2.1a.3. [[:Social Identity Theory]] 
-  * 0.34.1a.4d. [[:Media Richness]] 
-  * 0.2345.12.4ac. [[:Diffusion Theory]], [[:Diffusion of Innovations]] 
-  * 1.0.0.01. 몰입 [[:FLOW]] 
-  * 1.0.0.1. [[:Addiction]] 
-    * What is Addiction? 
-    * Symptoms and diagnosis  
-    * Solution, particularly for GAMES? 
-  * 456.5bde.(1cd).4abc. [[:Agenda Setting]] 
-  * 45.5bde.(1acd).4bc. 여론의 형성 [[:Spiral of Silence]]  
-    * [[:Pluralistic Ignorance]] 
-    * [[:Social Norms]] - the Concept 
-  * 1?6.5d.(?).4bc [[:Cultivation]] 
-  * 5.5d.0.4abc. [[:Uses and Gratification]] 
-  * 23.(?).1ac.4bc. [[:Social Media Marketing]] 
-  * 0.0.1d.4abc. [[:The End of Theory]] due to the use of big data 
-  * (?235).1.0.4bc. [[:Cognitive Dissonance]] 
-  * 0.234.(?).4bc. [[:Conformity]]xx 
-  * 0.5.().e. [[:Hostile Media Effects]] 
-    * SA. [[:Selective Exposure]] and [[:Selective Perception]] 
-  * 0.1.0.4ab. [[:Elaboration Likelihood Model]] 
-  * 23.1.1a.4e. [[:Subliminal Messages]] 
-  * 167.34.1a(c2abcd).34. [[:Social Presence Theory]] 
-</WRAP> 
- 
  
c/mt/theories.1487572013.txt.gz · Last modified: 2017/02/20 14:56 by hkimscil

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