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class:nmp:2015:syllabus [2015/03/10 09:35] hkimscilclass:nmp:2015:syllabus [2015/03/10 09:36] hkimscil
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 ====== 교재 ====== ====== 교재 ======
 주교재: 주교재:
-  김정현 (2015). 설득 커뮤니케이션의 이해와 활용. 커뮤니케이션 북스. +  김정현 (2015). 설득 커뮤니케이션의 이해와 활용. 커뮤니케이션 북스. 
-  Proulx, M., & Shepatin, S. (2012). Social TV: How marketers can reach and engage audiences by connecting television to the web, social media, and mobile. John Wiley & Sons, Hoboken, N.J.+  Proulx, M., & Shepatin, S. (2012). Social TV: How marketers can reach and engage audiences by connecting television to the web, social media, and mobile. John Wiley & Sons, Hoboken, N.J.
  
 부교재:  부교재: 
-강미선 (2014). 사례중심의 광고기획론. 커뮤니케이션 북스. +  * 강미선 (2014). 사례중심의 광고기획론. 커뮤니케이션 북스. 
-제일기획 아이디어페스티벌 수상작품 +  제일기획 아이디어페스티벌 수상작품 
-클리오 수상작품+  클리오 수상작품
  
 ====== 평가 ====== ====== 평가 ======
c/nmp/2015/syllabus.txt · Last modified: 2016/07/01 14:59 by hkimscil

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