class_schedule_template
Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revisionNext revision | Previous revisionNext revisionBoth sides next revision | ||
class_schedule_template [2017/03/03 09:08] – hkimscil | class_schedule_template [2019/09/02 08:52] – hkimscil | ||
---|---|---|---|
Line 1: | Line 1: | ||
[[./|Class page]] | [[./|Class page]] | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities 1 ===== |
+ | <WRAP box help> | ||
+ | * More than 1 billion unique users visit YouTube each month. | ||
+ | * Over 6 billion hours of video are watched each month on YouTube - almost an hour for every person on Earth. | ||
+ | * According to Nielsen, YouTube reaches more US adults ages 18 to 34 than any cable network. | ||
+ | * -- Ciampa, Rob; Moore, Theresa. YouTube Channels For Dummies (Kindle Locations 638-640). Wiley. Kindle Edition. | ||
+ | </ | ||
+ | <WRAP box help> | ||
+ | * Keep them entertained | ||
+ | * Let them learn something | ||
+ | </ | ||
+ | |||
+ | * 분야 (specialty) | ||
+ | * technology | ||
+ | * {{youtube> | ||
+ | * education | ||
+ | * tutorials | ||
+ | * {{youtube> | ||
+ | * music | ||
+ | * {{youtube> | ||
+ | * {{youtube> | ||
+ | * {{youtube> | ||
+ | * {{youtube> | ||
+ | * [[https:// | ||
+ | * [[https:// | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | |||
+ | * {{youtube> | ||
+ | * [[https:// | ||
+ | * [[https:// | ||
+ | * [[https:// | ||
+ | * {{youtube> | ||
+ | * {{youtube> | ||
+ | * food | ||
+ | * entertainment (information) | ||
+ | * mystery talk . . . [[https:// | ||
+ | * or [[https:// | ||
+ | * talk . . . [[https:// | ||
+ | * magic . . . [[https:// | ||
+ | * film . . . [[https:// | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | {{youtube> | ||
+ | Indie musician . . . Jay Rabbit | ||
+ | {{youtube> | ||
+ | Bohemian Rhapsody | ||
+ | |||
+ | {{youtube> | ||
+ | https:// | ||
+ | {{youtube> | ||
+ | https:// | ||
+ | |||
+ | {{youtube> | ||
+ | news 뉴스타파 | ||
+ | How many people did watch it? | ||
+ | How many people are subscribing the channel? | ||
+ | |||
+ | __Why you need to be on YouTube? | ||
+ | 강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데, | ||
+ | < | ||
+ | * Yahoo instance | ||
+ | * TV (any kind of mass medium, for that matter) vs. the Internet | ||
+ | * see for the "< | ||
+ | * [[:internet history]] | ||
+ | * Zen and the Art of the Internet/ | ||
+ | * [[:Internet development]] | ||
+ | * the importance of presentation (seeing is . . . ) | ||
+ | * {{youtube> | ||
+ | * {{youtube> | ||
+ | < | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | __Knowledge first__ | ||
+ | < | ||
+ | * Planing and executing the content depends upon your **knowledge**. | ||
+ | * Then, you need skills and knowledge about **shooting, lighting, editing, etc.** | ||
+ | * But, before organizing content plan and doing the rest, you need to identify **the audience**. | ||
+ | * the content that excites the audience (leading to a question of who they are?) | ||
+ | * who are those who have a leading role (who are the influencer)? | ||
+ | * influencer | ||
+ | * opinion leader | ||
+ | * early adopter | ||
+ | * Content building | ||
+ | * + proper title, meta-data, and contact info | ||
+ | Then, what are your knowledge that you want to show off? | ||
+ | ---- | ||
+ | * Grouping | ||
+ | * What are the genres (categories, | ||
+ | * Define them based on your own idea | ||
+ | * What are the most popular ones and the least? | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
+ | |||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities ===== |
+ | {{youtube> | ||
+ | Youtube account - via google account | ||
+ | {{youtube> | ||
+ | |||
+ | [[: | ||
+ | |||
+ | </ | ||
+ | |||
+ | <WRAP half column> | ||
+ | =====Assignment ===== | ||
+ | - Like yahoo, try to sort out what categories are there in YouTube (like Yahoo did long time ago). There is no definitive answer. Discuss it with group members | ||
+ | - Take at least three sub-categories. Find 2 the most prominent youtube channels in each sub-category. Why are they successful in comparison to other channels? | ||
+ | - What are the genres that your group might pursue? Why do you choose it over others? | ||
+ | </ | ||
+ | |||
+ | ====== Week 04 (Sep. 25, 27) ====== | ||
+ | **<fc # | ||
+ | <WRAP half column> | ||
+ | ===== Activities ===== | ||
+ | |||
+ | [[:Camera]] continued | ||
+ | |||
+ | cf. [[http:// | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | Hope for paws is different from others in a sense that their youtube product is a by-product of what they are doing. But, they help a lot in terms of resource or fund raising. | ||
+ | ---- | ||
+ | {{youtube> | ||
+ | How to make a youtube video | ||
+ | - Idea | ||
+ | - Filming | ||
+ | - Camera | ||
+ | - Clothing | ||
+ | - Background (bedroom, apartment, etc.) | ||
+ | - Lighting | ||
+ | - Editing | ||
+ | - Windows Movie Maker | ||
+ | - Adobe Premier Pro | ||
+ | - Adobe After Effect | ||
+ | - Sony Vegas | ||
+ | - . . . . | ||
+ | - Avid | ||
+ | - Power Director | ||
+ | - http:// | ||
+ | - Uploading | ||
+ | |||
+ | {{youtube> | ||
+ | HOW TO MAKE A YOUTUBE VIDEO | ||
+ | {{youtube> | ||
+ | How to get started | ||
+ | |||
+ | |||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
Line 24: | Line 166: | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | [[:Camera]] continued | ||
+ | {{youtube> | ||
+ | Class discussion: | ||
+ | * The subject | ||
+ | * Music | ||
+ | * Sports | ||
+ | * Gaming | ||
+ | * Education | ||
+ | * Movies | ||
+ | * TV Shows | ||
+ | * News | ||
+ | * Live | ||
+ | * Technology | ||
+ | * . . . . | ||
+ | * Youtube account | ||
+ | * Youtube channel | ||
+ | * Choosing a channel name - in chapter 2. | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
===== Assignment ===== | ===== Assignment ===== | ||
+ | * Please refer to the below url: | ||
+ | * https:// | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
Line 41: | Line 203: | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | Watch | ||
+ | * a lighting tutorial | ||
+ | * {{youtube> | ||
+ | * a video of "in plain English series" | ||
+ | * {{youtube> | ||
+ | Group Presentation for shoot planning #1 | ||
+ | * 7주차 첫시간(화) : 7, 2, 5, 3, 10 조 | ||
+ | * 7주차 두번째 시간(목): | ||
+ | 기획서 presentation for shoot #1 | ||
+ | * Refer to the first part (setting up for a shoot) in the chapter 7 (textbook) | ||
+ | * 기획서 | ||
+ | * 채널소개: | ||
+ | * #1 shoot 제목 및 내용 | ||
+ | * 기획의도 | ||
+ | * 시놉시스 | ||
+ | * 출연, 촬영, 감독, 조명 etc. | ||
+ | * storyboard | ||
+ | * script(있다면) | ||
+ | * prop and costumes (예상소품) | ||
+ | * 촬영장비준비 | ||
+ | * 촬영구성: | ||
+ | * 등을 포함합니다. | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
Line 49: | Line 234: | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | Quiz the first one | ||
+ | * Lecture materials + textbook | ||
+ | * Textbook: ch. 1, 2, 3, 4, 5, 6, 7 | ||
+ | * Lecture materials: Materials covered in the class lecture (in schedule page + lecture) | ||
+ | * includes: the [[:Internet development]] and Engelbart part in the [[:Internet history]] page | ||
+ | * about [[:camera]] and [[: | ||
+ | * youtube materials that were actually watched | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
Line 57: | Line 250: | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | __**Mid-term period**__ | + | ===== Activities ===== |
+ | {{youtube> | ||
+ | Rare pictures archive | ||
+ | {{youtube> | ||
+ | Pet (dog) reaction to adoption | ||
+ | {{youtube> | ||
+ | Brave owners of dog | ||
+ | {{youtube> | ||
+ | tales of two sisters reaction | ||
+ | |||
+ | |||
+ | Apple Final Cut Pro: Has over 1,000 royalty-free sound effects and music tracks | ||
+ | Sony Vegas Movie Studio: Contains 400 royalty-free music soundtracks | ||
+ | |||
+ | * http:// | ||
+ | | ||
+ | | ||
</ | </ | ||
+ | <WRAP half column> | ||
+ | [[:video editing]] | ||
- | ====== | + | **__SEO (video SEO: search engine discoverability)__**: |
+ | * YouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about, so it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites. | ||
+ | * So what exactly do we mean by optimization in search engine optimization? | ||
+ | * YouTube understands what your content is about so it can better offer your video to the most appropriate searchers. | ||
+ | * Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content. | ||
+ | * Viewers are more likely to click on your content versus other search results offered. | ||
+ | |||
+ | ===== Assignment ===== | ||
+ | **Upload your first channel video by the end of Thursday. And list it to the assignment page in ajou bb (to be announced).** | ||
+ | </ | ||
+ | |||
+ | ====== | ||
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | {{youtube> | ||
+ | 李子柒 [[https:// | ||
+ | {{youtube> | ||
+ | 李子柒 | ||
+ | {{youtube> | ||
+ | 李子柒 | ||
+ | {{youtube> | ||
+ | 密子君 [[https:// | ||
+ | {{youtube> | ||
+ | 密子君 | ||
+ | {{youtube> | ||
+ | 蘑菇娘娘 [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | https:// | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | {{youtube> | ||
+ | https:// | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | [[https:// | ||
</ | </ | ||
+ | |||
+ | |||
<WRAP half column> | <WRAP half column> | ||
+ | {{youtube> | ||
+ | Logan Paul's vlog channel | ||
+ | |||
+ | {{youtube> | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | [[https:// | ||
+ | |||
+ | {{youtube> | ||
+ | [[https:// | ||
+ | {{youtube> | ||
+ | We surprised a Korean grandma living on $2 a day | ASIAN BOSS | ||
+ | |||
+ | ---- | ||
+ | Youtube hygene | ||
+ | * Community guidelines: | ||
+ | * Copyright policies: . . . . Three copyright strikes will result in account termination. | ||
+ | * www.youtube.com/ | ||
+ | * Copyright strike | ||
+ | * Content ID claim | ||
+ | * | ||
+ | Check your status | ||
+ | - In your web browser, go to www.youtube.com. | ||
+ | - Log in to your YouTube account. | ||
+ | - Click the logged-in icon and then choose Creator Studio from the drop-down menu that appears. The Creator Studio main menu should appear on the left side of the browser. | ||
+ | - Click the Channel section of the Creator. By default, it should go directly to the Status and Features submenu. | ||
+ | - Select Status and Features, if it’s not already showing. Doing so loads your account status on the right. | ||
+ | - Make sure that both the Community Guidelines and Copyright lines show a green status circle and the words Good Standing. | ||
+ | |||
+ | |||
+ | * https:// | ||
+ | * https:// | ||
+ | |||
+ | ---- | ||
+ | * It’s a lot easier to get your video SEO house in order up front, rather than deal with it after you’ve published all your content. | ||
+ | |||
+ | * So what exactly do we mean by optimization in search engine optimization? | ||
+ | * YouTube understands what your content is about so it can better offer your video to the most appropriate searchers. | ||
+ | * Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content. | ||
+ | * Viewers are more likely to click on your content versus other search results offered. | ||
+ | |||
+ | ---- | ||
+ | |||
+ | **__Titles__**: | ||
+ | * The video title is the most important piece of metadata that you’ll create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention. Fancy click-bait titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid breathless wording such as “most epic” or “blow your mind.” | ||
+ | * Use the following approach to picking a title: | ||
+ | * Determine the keywords. | ||
+ | * Add a descriptive phrase to the title. | ||
+ | * Move branding keywords to the end of the title. | ||
+ | * If your video is part of a series, include an episode number at the end of your title. | ||
+ | Description | ||
+ | * Explain in greater detail what your video and your channel are about. | ||
+ | * Extend the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the description field would be a great place to include a copy of the recipe. | ||
+ | * Trigger the viewer to do something. That could include watching another video, making a purchase, supporting your cause, and more. | ||
+ | * Entice people to view. The first couple of paragraphs of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch. | ||
+ | * Aid in discovery. A great description can include hundreds of keywords that will help with search. Be sure to use ones that are relevant to the video. | ||
+ | * Above the folder vs below the folder | ||
+ | * should include: | ||
+ | * Your channel | ||
+ | * Other videos | ||
+ | * Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram | ||
+ | * A website | ||
+ | * A landing page | ||
+ | **__Tags__** | ||
+ | * YouTube imposes a limit of 500 characters for the entire Tag field. | ||
+ | * Be both specific and broad. | ||
+ | * Acme Z500 Convection Oven; Oven | ||
+ | * Choose synonyms. | ||
+ | * Oven; Stove | ||
+ | * Action terms. | ||
+ | * Product review; field test; | ||
+ | |||
+ | **__Thumbnails__** | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | bene_vs._mal | ||
+ | {{youtube> | ||
+ | Kennedy home movies | ||
+ | ---- | ||
+ | [[http:// | ||
+ | ---- | ||
+ | < | ||
+ | * finding your channel | ||
+ | * watching a video based on discover-ability | ||
+ | **Curiosity**: | ||
+ | * visiting your channel | ||
+ | * organization of your contents (as packages) | ||
+ | * play-list | ||
+ | * initiate and maintain a good channel design | ||
+ | **Connection**: | ||
+ | * subscribing your channel | ||
+ | * anything new? | ||
+ | **Engagement**: | ||
+ | * interacting | ||
+ | * liking your videos | ||
+ | * commenting your videos | ||
+ | * commenting on other comments | ||
+ | **Promotion**: | ||
+ | * working as a viral via facebook, twitter, and other sm. | ||
+ | **Collaboration**: | ||
+ | </ | ||
+ | |||
+ | **discovering -> watching -> regular watching -> engaging** | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | |||
+ | ---- | ||
+ | {{youtube> | ||
+ | 15 Reasons Why You're Not Getting Sales on Etsy | ||
+ | [[https:// | ||
+ | < | ||
+ | * https:// | ||
+ | * https:// | ||
+ | |||
+ | < | ||
+ | < | ||
+ | |||
+ | < | ||
+ | |||
+ | **Fans:** This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+. | ||
+ | * who are they based on subscriptions, | ||
+ | * youtube provides a way to communicate with them via google+ | ||
+ | |||
+ | **Insights: | ||
+ | * youtube puts fans into your google+ circle (as members). | ||
+ | * youtube shows demographic features such as location, recent activities, etc. | ||
+ | * managing your fan **privately** such as sharing unlisted videos. | ||
+ | </ | ||
+ | |||
+ | < | ||
+ | |||
+ | * Mobile device notification | ||
+ | * Accounts connected to social media | ||
+ | * Channel feed | ||
+ | |||
+ | </ | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
+ | Upload the second youtube channel video < | ||
+ | |||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities ===== |
+ | **__Subscriber__** | ||
+ | * Below the channel art | ||
+ | * On the Watch page | ||
+ | * Through custom links | ||
+ | * In the channel description | ||
+ | * Through annotations | ||
+ | * Recommendations | ||
+ | * With web URLs | ||
+ | * The old-fashioned way | ||
+ | |||
+ | {{youtube> | ||
+ | PomplamooseMusic, | ||
+ | {{youtube> | ||
+ | Natalie Dawn - Book of Love | ||
+ | {{youtube> | ||
+ | PomplamooseMusic (Chicago based indie singer) - Hyundai commercial | ||
+ | {{youtube> | ||
+ | {{youtube> | ||
+ | |||
+ | ---- | ||
+ | < | ||
+ | |||
+ | By 2014, YouTube backed off some of the requirements, | ||
+ | |||
+ | __Working with annotations__ | ||
+ | [[https:// | ||
+ | < | ||
+ | |||
+ | __Adding branding to the mix__ | ||
+ | Branding was previously known by the more confusing name: InVideo programming. | ||
+ | |||
+ | May be not available in the New Creator Studio. | ||
+ | |||
+ | Go to < | ||
+ | |||
+ | __Adding subtitles and closed captions (CC)__ | ||
+ | __Having viewers contribute subtitles and closed captions__ | ||
+ | __Assigning credit__ | ||
+ | When you reach 10,000 subscribers, | ||
+ | |||
+ | SA https:// | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | [[https:// | ||
+ | {{youtube> | ||
+ | Decoding YouTube Analytics | ||
+ | {{youtube> | ||
+ | Decoding YouTube Analytics | ||
+ | {{youtube> | ||
+ | Learn About Your Audience with YouTube Analytics | ||
+ | {{youtube> | ||
+ | New Reach Metrics in YouTube Studio Analytics | ||
+ | * Unique viewers . . . . | ||
+ | {{youtube> | ||
+ | Ways To Earn More Money With YouTube Analytics | ||
+ | * Why are there differences among money making? | ||
+ | {{youtube> | ||
+ | YouTube 분석으로 수익 추적하기 | ||
+ | {{youtube> | ||
+ | High Views vs Watchtime - Compare Your Videos With YouTube Analytics | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
+ | Getting Started with YouTube Analytics | ||
+ | |||
+ | < | ||
+ | |||
+ | < | ||
+ | |||
+ | * Covering a song -- timing | ||
+ | {{youtube> | ||
+ | Bohemian Rhapsody - Marc Martel (one-take) | ||
+ | |||
+ | * Overview: Presents a high-level view of your channel' | ||
+ | * Performance. | ||
+ | * watch time | ||
+ | * watch duration | ||
+ | * views | ||
+ | * Engagement | ||
+ | * likes | ||
+ | * dislikes | ||
+ | * comments | ||
+ | * shares | ||
+ | * videos in playlists | ||
+ | * subscribers | ||
+ | * Top 10 Videos (in order) | ||
+ | * watch time (min) | ||
+ | * views | ||
+ | * likes | ||
+ | * comments | ||
+ | * Demographics | ||
+ | * Top geographics | ||
+ | * gender | ||
+ | * Discovery | ||
+ | * traffic sources | ||
+ | * playback locations | ||
+ | * Realtime: Displays a two-column comparative report on the five newest videos on your channel. | ||
+ | * Column 1 looks at the last 48 hours | ||
+ | * Column 2 measures the past 60 minutes. | ||
+ | |||
+ | * Earnings reports: | ||
+ | * monetizing | ||
+ | * adsense and adwords | ||
+ | * https:// | ||
+ | * https:// | ||
+ | * https:// | ||
+ | * adsense | ||
+ | * google.com/ | ||
+ | * https:// | ||
+ | |||
+ | |||
+ | * Views reports --> Watch time reports | ||
+ | * watch time | ||
+ | * impressions and CTR (try studio beta) | ||
+ | * youtube premium | ||
+ | * audience retention: | ||
+ | * average view duration | ||
+ | * average percentage viewed | ||
+ | * demographics | ||
+ | * playback locations | ||
+ | * traffic sources | ||
+ | * devices | ||
+ | * translations | ||
+ | |||
+ | * Engagement reports --> Interaction reports | ||
+ | * subscribers | ||
+ | * likes and dislikes | ||
+ | * views in playlists | ||
+ | * comments | ||
+ | * sharing | ||
+ | * annotaitons | ||
+ | * cards | ||
+ | |||
+ | see [[https:// | ||
+ | * YPP is available in your country | ||
+ | * You have more than 4,000 watch hours in the previous 12 months | ||
+ | * You have more than 1,000 subscribers | ||
+ | * You create content that meets YouTube Partner Program policies | ||
+ | * You have linked an approved AdSense account | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | < | ||
+ | |||
+ | The fastest growing medium -- Figure 12-1 | ||
+ | |||
+ | < | ||
+ | |||
+ | [[https:// | ||
+ | |||
+ | < | ||
+ | |||
+ | Reviews | ||
+ | What about amazon? | ||
+ | Amazon uses videos, too. https:// | ||
+ | |||
+ | historically(? | ||
+ | |||
+ | < | ||
+ | </ | ||
+ | |||
+ | * Create awareness | ||
+ | * Gen interests | ||
+ | * Build credibility | ||
+ | * Remove objections | ||
+ | * Provide a service | ||
+ | * product suport | ||
+ | * Effective content doesn’t have to be all about products, either. American Express (www.youtube.com/ | ||
+ | * Use of playlist in order to include youtube creators who are interested in your products | ||
+ | |||
+ | |||
+ | |||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | ===== ideas and concepts | + | ===== Activities |
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
Line 102: | Line 660: | ||
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | Group Presentation | + | ===== Activities ===== |
</ | </ | ||
- | |||
- | ====== Week15 (June 9, 14) ====== | ||
<WRAP half column> | <WRAP half column> | ||
- | Group Presentation | + | ===== Assignment ===== |
</ | </ | ||
- | ====== | + | ====== |
<WRAP half column> | <WRAP half column> | ||
- | __**Final-term**__ | + | ===== Activities ===== |
+ | Final quiz | ||
+ | Chapter 8: introduction to editing program 제외 | ||
+ | Chapter 9: Account 관리, SEO | ||
+ | Chapter 10: Audience and community | ||
+ | Chapter 11: Audience and subscribers | ||
+ | Chapter 12: Business and youtube | ||
+ | Chapter 14: Youtube advertising: | ||
</ | </ | ||
+ | <WRAP half column> | ||
+ | ===== Assignment ===== | ||
+ | </ | ||
+ | |||
class_schedule_template.txt · Last modified: 2019/09/02 09:00 by hkimscil