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class_schedule_template [2019/09/02 08:27]
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class_schedule_template [2019/09/02 08:30] (current)
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-[[./|Class page]] 
-====== Week 01 (Sep. 2, 4) ====== 
-<WRAP half column> 
-===== Activities 1 ===== 
-<WRAP box help> 
-  * More than 1 billion unique users visit YouTube each month. ​ 
-  * Over 6 billion hours of video are watched each month on YouTube - almost an hour for every person on Earth. ​ 
-  * According to Nielsen, YouTube reaches more US adults ages 18 to 34 than any cable network. ​ 
-  * -- Ciampa, Rob; Moore, Theresa. YouTube Channels For Dummies (Kindle Locations 638-640). Wiley. Kindle Edition. 
-</​WRAP>​ 
-<WRAP box help> 
-  * Keep them entertained 
-  * Let them learn something 
-</​WRAP>​ 
  
-  * 분야 (specialty) ​ 
-    * technology 
-      * {{youtube>​M3bezYerYxQ}} [[https://​www.youtube.com/​watch?​v=M3bezYerYxQ|Why Does Linus Pirate Windows??]] at[[https://​www.youtube.com/​channel/​UCXuqSBlHAE6Xw-yeJA0Tunw|Linus Tech Tips]] 
-    * education 
-      * tutorials 
-        * {{youtube>​5PXCa6RCG28}} [[https://​www.youtube.com/​watch?​v=5PXCa6RCG28|8 Camera HACKS in 90 SECONDS!!]] at [[https://​www.youtube.com/​channel/​UC3DkFux8Iv-aYnTRWzwaiBA|Peter McKinnon]] 
-    * music 
-      * {{youtube>​2xjJXT0C0X4}} anecdotal one 
-      * {{youtube>​MhQKe-aERsU}} Ed Sheeran - Shape Of You ( cover by J.Fla ) 
-      * {{youtube>​BfFZ9FyB6rs}} at [[https://​www.youtube.com/​user/​200000028|Josh Turner Guitar]] 
-      * {{youtube>​ojRj2JK5oCI}} [OFFICIAL VIDEO] Bohemian Rhapsody – Pentatonix 
-      * [[https://​www.youtube.com/​user/​davidchoimusic|David Choi]] 
-      * [[https://​www.youtube.com/​user/​kinagrannis|Kina Grannis]] 
-</​WRAP>​ 
-<WRAP half column> 
  
-      * {{youtube>​j8okGMK-g7E}} at [[https://​www.youtube.com/​user/​ortoPilot|OrtoPilot]] 
-      * [[https://​www.youtube.com/​channel/​UCMvGvQlLh3gC90e1U3VJFlA|Todd Kuffner Music]] 
-      * [[https://​www.youtube.com/​user/​EdSheeran|Ed Sheeran]] 33M 
-      * [[https://​www.youtube.com/​channel/​UCMJecdKUslHToOEpeuRGwXg|CandyRat]] 
-      * {{youtube>​H0F1RrDsKDQ}} at [[https://​www.youtube.com/​channel/​UCjWRi2qaGtKjQyoQLc4OGkw|Sung ha Chung]] 
-      * {{youtube>​ixGrkI6fSRM}} 
-    * food 
-    * entertainment (information) 
-      * mystery talk . . . [[https://​www.youtube.com/​watch?​v=USL6P8haroY|The Disturbing Murders at Keddie Cabin]], Buzzfeed unsolved - true crime at Youtube 
-        * or [[https://​www.youtube.com/​watch?​v=48jBi86ih5Q|The Bizarre Death Of Elisa Lam]] 
-      * talk . . . [[https://​www.youtube.com/​watch?​v=Biw7Fri08k0|All these thirsty dudes willing to die for this girl, TerryTV ]] 
-      * magic . . . [[https://​www.youtube.com/​channel/​UCRijo3ddMTht_IHyNSNXpNQ|Dude Perfect ]] 
-      * film . . . [[https://​www.youtube.com/​user/​WongFuProductions|Wong Fu Productions]] 
  
-===== Assignment ===== +[[./|Class page]] 
-</WRAP> +====== ​Week01 ​(March 38) ======
- +
-====== ​Week 02 (Sep. 911) ====== ​+
 <WRAP half column> <WRAP half column>
-**<fc #​ff0000>​Choosug Holiday Week. But, nothing happens to our class!</​fc>​** +===== ideas and concepts  ​=====
- +
-===== Activities ​===== +
-{{youtube>​uQML3NPSXvU}} +
-Indie musician . . . Jay Rabbit +
-{{youtube>​mP0VHJYFOAU|Bohemian Rhapsody}} +
-Bohemian Rhapsody +
- +
-{{youtube>​aKvT6-OgnlM?​start=225}} +
-https://​youtu.be/​aKvT6-OgnlM?​t=225 +
-{{youtube>​aKvT6-OgnlM?​start=568}} +
-https://​youtu.be/​aKvT6-OgnlM?​t=568 +
- +
-{{youtube>​PIUYvnhi_1A}} +
-news 뉴스타파  +
-How many people did watch it? +
-How many people are subscribing the channel? +
- +
-__Why you need to be on YouTube?​__ +
-강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데,​ 그 핵심 개념은 인터넷의 "​개방성"​입니다.  +
-<​blockquote>​Having more than 500 million channels can make getting noticed on your channel feel like searching for a virtual needle in an online haystack (Ciampa & Moore, 2015).</​blockquote>​  +
-  * Yahoo instance +
-  * TV (any kind of mass medium, for that matter) vs. the Internet +
-  * see for the "<​fc #​ff0000>​open nature of the internet</​fc>"​ +
-    * [[:internet history]] +
-    * Zen and the Art of the Internet/​[[Zen and the Art of the Internet:​etext]] +
-    * [[:Internet development]] +
-  * the importance of presentation (seeing is . . . ) +
-    * {{youtube>​yJDv-zdhzMY?​start=205|Engelbart}} Mother of All Demo +
-    * {{youtube>​yJDv-zdhzMY?​start=1857|Intro to the mouse}} Mouse . . . . I don't know why we call it mouse. . . . +
-<​blockquote>​But content merely makes up the first part of the equation; the rest depends on how you bring viewers to that content (Ciampa & Moore, 2015).</​blockquote>​ +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
-__Knowledge first__ ​ 
-<​blockquote>​Your journey on YouTube begins with knowing your strengths (Ciampa & Moore, 2015).</​blockquote>​ 
-  * Planing and executing the content depends upon your **knowledge**. 
-  * Then, you need skills and knowledge about **shooting, lighting, editing, etc.** 
-  * But, before organizing content plan and doing the rest, you need to identify **the audience**. 
-    * the content that excites the audience (leading to a question of who they are?) 
-    * who are those who have a leading role (who are the influencer)?​ 
-      * influencer 
-      * opinion leader 
-      * early adopter ​ 
-  * Content building 
-    * + proper title, meta-data, and contact info 
-Then, what are your knowledge that you want to show off? 
----- 
-  * Grouping ​ 
-  * What are the genres (categories,​ specialties,​ 분야)? ​ 
-    * Define them based on your own idea  
-    * What are the most popular ones and the least? 
- 
 ===== Assignment ===== ===== Assignment =====
- 
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 03 (Sep. 1618) ======+====== ​Week02 ​(March 1015) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-{{youtube>​b38ef8n1p4U}} +
-Youtube account - via google account  +
-{{youtube>​y04ityB5f9k}} +
- +
-[[:​Camera]] +
 </​WRAP>​ </​WRAP>​
- 
 <WRAP half column> <WRAP half column>
-=====Assignment ===== +===== Assignment =====
-  - Like yahoo, try to sort out what categories are there in YouTube (like Yahoo did long time ago). There is no definitive answer. Discuss it with group members and make a list of categories (genres).  +
-  - Take at least three sub-categories. Find 2 the most prominent youtube channels in each sub-category. Why are they successful in comparison to other channels? +
-  - What are the genres that your group might pursue? Why do you choose it over others?+
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 04 (Sep. 2325) ======+====== ​Week03 ​(March 1722) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
- +
-[[:Camera]] continued +
- +
-cf. [[http://​anseladams.com|Ansel Adams]] +
-[[https://​www.google.co.kr/​search?​q=henri+cartier-bresson&​tbm=isch&​tbo=u&​source=univ&​sa=X&​ved=2ahUKEwjb4PbB6dndAhWLMN4KHfvOCDMQiR56BAgKEBY|Henri Cartier-Bresson Images]] [[:Henri Cartier-Bresson]] +
- +
-{{youtube>​7auXTfgONgc}} +
-Hope for paws is different from others in a sense that their youtube product is a by-product of what they are doing. But, they help a lot in terms of resource or fund raising.  +
----- +
-{{youtube>​Jb6YbvuhUgQ}} +
-How to make a youtube video  +
-  - Idea +
-  - Filming  +
-    - Camera +
-      - Clothing +
-      - Background (bedroom, apartment, etc.) +
-    - Lighting +
-  - Editing +
-    - Windows Movie Maker +
-    - Adobe Premier Pro +
-    - Adobe After Effect +
-    - Sony Vegas +
-    - . . . .  +
-    - Avid +
-    - Power Director  +
-    - http://​pc119.ajou.ac.kr/​pc119/​center/​center04.jsp +
-  - Uploading  +
- +
-{{youtube>​23zsML5D6N4}} +
-HOW TO MAKE A YOUTUBE VIDEO +
-{{youtube>​bVu8OWN90eY}} +
-How to get started +
- +
- +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
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 </​WRAP>​ </​WRAP>​
  
-====== ​Week 05 (Sep 30Oct. 1) ======+====== ​Week04 ​(March 2429) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-[[:Camera]] continued +
-{{youtube>​Jb6YbvuhUgQ}} +
-Class discussion:​ +
-  * The subject +
-    * Music +
-    * Sports +
-    * Gaming  +
-    * Education +
-    * Movies +
-    * TV Shows +
-    * News +
-    * Live +
-    * Technology  +
-    * . . . .  +
-  * Youtube account  +
-  * Youtube channel  +
-    * Choosing a channel name - in chapter 2.  +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
 ===== Assignment ===== ===== Assignment =====
-  * Please refer to the below url:  
-  * https://​eclass2.ajou.ac.kr:​8443/​webapps/​discussionboard/​do/​conference?​action=list_forums&​course_id=_35765_1&​conf_id=39354&​nav=discussion_board_entry 
  
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 06 (Oct. 911) ======+====== ​Week05 ​(March 31April 5) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​=====+===== ideas and concepts  ​=====
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
Line 204: Line 44:
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 07 (Oct. 1618) ======+====== ​Week06 ​(April 712) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-Watch +
-  * a lighting tutorial +
-  * {{youtube>​j_Sov3xmgwg}} +
-  * a video of "in plain English series"​ +
-  * {{youtube>​bVnfyradCPY}} +
-Group Presentation for shoot planning #1 +
-  * 7주차 첫시간(화) : 7, 2, 5, 3, 10 조 +
-  * 7주차 두번째 시간(목):​ 1, 6, 8, 4, 9 조 +
-기획서 presentation for shoot #1 +
-  * Refer to the first part (setting up for a shoot) in the chapter 7 (textbook) +
-  * 기획서  +
-    * 채널소개:​ 주제 및 내용 +
-    * #1 shoot 제목 및 내용 +
-    * 기획의도 +
-    * 시놉시스 +
-    * 출연, 촬영, 감독, 조명 etc. +
-    * storyboard +
-    * script(있다면) +
-    * prop and costumes (예상소품) +
-    * 촬영장비준비 +
-    * 촬영구성:​ 어느장송에서 어떤 내용을 찍을 건지 (storyboard에 따라서) +
-  * 등을 포함합니다. +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
Line 235: Line 52:
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 08 (Oct. 2325) ======+====== ​Week07 ​(April 1419) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-Quiz the first one +
-  * Lecture materials + textbook  +
-  * Textbook: ch. 1, 2, 3, 4, 5, 6, 7 +
-  * Lecture materials: Materials covered in the class lecture (in schedule page + lecture) +
-    * includes: the [[:Internet development]] and Engelbart part in the [[:Internet history]] page +
-    * about [[:camera]] and [[:​camera:​light|lighting]] +
-    * youtube materials that were actually watched +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
Line 251: Line 60:
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 09 (Oct. 30Nov. 1) ======+====== ​Week08 ​(April 2126 ======
 <WRAP half column> <WRAP half column>
-===== Activities ===== +__**Mid-term period**__ 
-{{youtube>​MQcJ0d5yxCU}} +
-Rare pictures archive +
-{{youtube>​7Zxm2wcgeYI}} +
-Pet (dog) reaction to adoption +
-{{youtube>​ukfc3LCrGOY}} +
-Brave owners of dog +
-{{youtube>​5bFHGqc-rXI}} +
-tales of two sisters reaction  +
- +
- +
-Apple Final Cut Pro: Has over 1,000 royalty-free sound effects and music tracks +
-Sony Vegas Movie Studio: Contains 400 royalty-free music soundtracks +
- +
-  * http://​www.premiumbeat.com/​ +
-  ​http://​www.audiojungle.com/​ +
-  ​http://​www.footagefirm.com/​ +
 </​WRAP>​ </​WRAP>​
-<WRAP half column> 
-[[:video editing]] 
  
-**__SEO (video SEO: search engine discoverability)__**:​  +====== ​Week09 ​(April 28May 3) ======
-  * YouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about, so it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites. +
-  * So what exactly do we mean by optimization in search engine optimization?​ Optimization is about intelligently and systematically putting together description words so that +
-    * YouTube understands what your content is about so it can better offer your video to the most appropriate searchers. +
-    * Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content. +
-    * Viewers are more likely to click on your content versus other search results offered. +
- +
-===== Assignment ===== +
-**Upload your first channel video by the end of Thursday. And list it to the assignment page in ajou bb (to be announced).**  +
-</​WRAP>​ +
- +
-====== ​Week 10 (Nov. 68) ======+
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-{{youtube>​LTejJnrzGPM}} +
-李子柒 [[https://​www.youtube.com/​channel/​UCoC47do520os_4DBMEFGg4A|channel]] +
-{{youtube>​D-H2oQI4q3o}} +
-李子柒  +
-{{youtube>​SG0MdDS2WI0}} +
-李子柒 +
-{{youtube>​tGeZnrZRmRM}} +
-密子君 [[https://​www.youtube.com/​channel/​UCRH3HVQNaRLZY18qv9ZQGMw|channel]] +
-{{youtube>​CNq93lGcBlk}} +
-密子君  +
-{{youtube>​NoxjueNTuo4}} +
-蘑菇娘娘 [[https://​www.youtube.com/​channel/​UC-av4vQJ6bgRa0ucVzqCK3Q|channel]] +
- +
-{{youtube>​pV29sB7VGbo}} +
-https://​www.youtube.com/​watch?​v=tDccMCrswC4&​index=1&​list=UUDsO-0Yo5zpJk575nKXgMVA +
-[[https://​www.youtube.com/​user/​freddiew|RocketJump (Freddie Wong)]] +
- +
-{{youtube>​iOntet85kBw}} +
-{{youtube>​hWyhIfAvK80}} +
-https://​www.youtube.com/​watch?​v=duAO4QinW4w&​index=3&​list=PL8AB217D1B23A06B0 +
-[[https://​www.youtube.com/​channel/​UCutXfzLC5wrV3SInT_tdY0w|Wong Fu Productions]] +
- +
-{{youtube>​dHlGnu3ZBHc}} +
-[[https://​www.youtube.com/​user/​kinagrannis|Kina Grannis]] +
 </​WRAP>​ </​WRAP>​
- 
- 
 <WRAP half column> <WRAP half column>
-{{youtube>​3HxIu1i17hs}} 
-Logan Paul's vlog channel 
- 
-{{youtube>​cPVEVbBkrc8}} 
-[[https://​www.youtube.com/​user/​RomanAtwoodVlogs|RomanAtwoodVlogs]] 
- 
-{{youtube>​I1cX-ZMTzT4}} 
-[[https://​www.youtube.com/​user/​JennaMarbles|JennaMarbles]] 
- 
-{{youtube>​uZNssUPCfic}} 
-[[https://​www.youtube.com/​channel/​UCxSz6JVYmzVhtkraHWZC7HQ|Liza Koshy]] ​ 
- 
-{{youtube>​kdsb2wwn-7g}} 
-[[https://​www.youtube.com/​user/​serpentza|serpentza]] 
-{{youtube>​_xcvPRBIqmM}} 
-We surprised a Korean grandma living on $2 a day | ASIAN BOSS 
- 
----- 
-Youtube hygene 
-  * Community guidelines: 
-  * Copyright policies: . . . . Three copyright strikes will result in account termination. 
-    * www.youtube.com/​yt/​copyright 
-    * Copyright strike 
-    * Content ID claim 
-  *  
-Check your status 
-  - In your web browser, go to www.youtube.com. 
-  - Log in to your YouTube account. 
-  - Click the logged-in icon and then choose Creator Studio from the drop-down menu that appears. The Creator Studio main menu should appear on the left side of the browser. 
-  - Click the Channel section of the Creator. By default, it should go directly to the Status and Features submenu. 
-  - Select Status and Features, if it’s not already showing. Doing so loads your account status on the right. 
-  - Make sure that both the Community Guidelines and Copyright lines show a green status circle and the words Good Standing. 
- 
- 
-  * https://​www.youtube.com/​features?​o=U&​ar=1 
-  * https://​www.youtube.com/​my_videos?​ar=1&​o=U 
- 
----- 
-  * It’s a lot easier to get your video SEO house in order up front, rather than deal with it after you’ve published all your content. 
- 
-  * So what exactly do we mean by optimization in search engine optimization?​ Optimization is about intelligently and systematically putting together description words so that 
-    * YouTube understands what your content is about so it can better offer your video to the most appropriate searchers. 
-    * Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content. 
-    * Viewers are more likely to click on your content versus other search results offered. 
- 
----- 
- 
-**__Titles__**: ​ 
-  * The video title is the most important piece of metadata that you’ll create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention. Fancy click-bait titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid breathless wording such as “most epic” or “blow your mind.” 
-  * Use the following approach to picking a title: 
-    * Determine the keywords. 
-    * Add a descriptive phrase to the title. 
-    * Move branding keywords to the end of the title. 
-    * If your video is part of a series, include an episode number at the end of your title. 
-Description 
-  * Explain in greater detail what your video and your channel are about. 
-  * Extend the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the description field would be a great place to include a copy of the recipe. 
-  * Trigger the viewer to do something. That could include watching another video, making a purchase, supporting your cause, and more. 
-  * Entice people to view. The first couple of paragraphs of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch. 
-  * Aid in discovery. A great description can include hundreds of keywords that will help with search. Be sure to use ones that are relevant to the video. 
-  * Above the folder vs below the folder 
-  * should include: 
-    * Your channel 
-    * Other videos 
-    * Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram 
-    * A website 
-    * A landing page 
-**__Tags__** 
-  * YouTube imposes a limit of 500 characters for the entire Tag field. 
-  * Be both specific and broad. 
-    * Acme Z500 Convection Oven; Oven 
-  * Choose synonyms. 
-    * Oven; Stove 
-  * Action terms. 
-    * Product review; field test;  
- 
-**__Thumbnails__** 
- 
 ===== Assignment ===== ===== Assignment =====
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 11 (Nov. 1315) ======+====== ​Week10 ​(May 510) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-bene_vs._mal +
-{{youtube>​6mmYGw0Ql7g}} +
-Kennedy home movies +
----- +
-[[http://​www.ohmynews.com/​NWS_Web/​View/​at_pg.aspx?​CNTN_CD=A0002440199&​CMPT_CD=C1500_mini|Youtuber에 대한 오마이뉴스 오피니언기사]] +
----- +
-<​blockquote>​**Interest**:​ Viewers are interested in something, whether it’s Bruno Mars, monster trucks, Indian cooking, radiant floor heating installation,​ or so much more. They search and come to YouTube to find out more about what they’re interested in. +
-  * finding your channel +
-  * watching a video based on discover-ability  +
-**Curiosity**:​ Impressed by watching one of your videos, your viewers then visit your channel to look for more of your stuff. A nicely designed channel and well-organized playlist enhance their experience. +
-  * visiting your channel +
-  * organization of your contents (as packages) +
-  * play-list +
-  * initiate and maintain a good channel design +
-**Connection**:​ Liking their experience with you and your channel, they now want to stay current and be informed of updates. They choose to subscribe. +
-  * subscribing your channel +
-  * anything new? +
-**Engagement**:​ Your audience wants even more, so they begin to click that handy Like button on some of your videos and start offering comments. They may engage with each other on the Comments section of your channel. +
-  * interacting  +
-  * liking your videos +
-  * commenting your videos +
-  * commenting on other comments +
-**Promotion**:​ They then share your content via Facebook, Twitter, and other social media channels with others who share similar interests and also become part of your audience. +
-  * working as a viral via facebook, twitter, and other sm. +
-**Collaboration**:​ In addition to giving you feedback, your most passionate fans may even work with you on content. +
-</​blockquote>​ +
- +
-**discovering -> watching -> regular watching -> engaging** ​+
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
- 
----- 
-{{youtube>​-SHiWYgyeT0}} 
-15 Reasons Why You're Not Getting Sales on Etsy 
-[[https://​www.youtube.com/​channel/​UC6GY6oPfmG0PjpvMNQnAiZg|Holly Casto]]: She is mentioned in the textbook. 
-<​blockquote>​Holly Casto (www.youtube.com/​charmandgumption) is the owner and designer of Charm & Gumption, an online gift shop for bloggers and creative types.</​blockquote>​ 
-  * https://​www.instagram.com/​charmandgumption/​ 
-  * https://​www.etsy.com/​market/​charm_and_gumption 
- 
-<​blockquote>​Your community could do much to drive the audience growth for your YouTube channel, but for that to happen you need to be a genuine and active member of the community. . . . </​blockquote>​ 
-<​blockquote>​YouTube offers additional features to channels that have a high **subscriber** count, including fan insights and additional monetization options. (Fan insights provide more detail about who is watching your content, while the additional monetization options enables more ways for you to make money off your channel and content.)</​blockquote>​ 
- 
-<​blockquote>​If your channel has a large number of subscribers,​ YouTube provides two interesting options for analyzing your fans in order to learn a bit more about them and (hopefully) communicate with them more effectively. These features — the Fans feature and the Insights feature — are found in the Community section of Creator Studio. Here’s how they work: 
- 
-**Fans:** This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+. 
-  * who are they based on subscriptions,​ comments, likings, etc.  
-  * youtube provides a way to communicate with them via google+ ​ 
- 
-**Insights:​** With the Insights feature, you’re able to put your top fans into a Google+ circle. With that in place, you can look at demographic data — where fans are from, for example — as well as information about their recent activity with your channel. 
-  * youtube puts fans into your google+ circle (as members). ​ 
-  * youtube shows demographic features such as location, recent activities, etc.  
-  * managing your fan **privately** such as sharing unlisted videos. 
-</​blockquote>​ 
- 
-<​blockquote>​You should understand how your subscribers receive your channel updates: 
-  * Email 
-  * Mobile device notification 
-  * Accounts connected to social media 
-  * Channel feed 
- 
-</​blockquote>​ 
- 
 ===== Assignment ===== ===== Assignment =====
-Upload the second youtube channel video <​del>​by the end of this week</​del>​ by six pm on the next Monday. 
- 
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 12 (Nov. 2022) ======+====== ​Week11 ​(May 1217) ======
 <WRAP half column> <WRAP half column>
-===== Activities ===== +===== ideas and concepts ​ =====
-**__Subscriber__**  +
-  * Below the channel art +
-  * On the Watch page +
-  * Through custom links +
-  * In the channel description +
-  * Through annotations +
-  * Recommendations +
-  * With web URLs +
-  * The old-fashioned way +
- +
-{{youtube>​9xMCNmUaGko}} +
-PomplamooseMusic,​ Natalie Dawn - Mr. Sandman +
-{{youtube>​GhDGdT33K0k}} +
-Natalie Dawn - Book of Love +
-{{youtube>​enq5Xt_yTFE}} +
-PomplamooseMusic (Chicago based indie singer) - Hyundai commercial  +
-{{youtube>​g947151eKQo}} +
-{{youtube>​liqJO0UfpD0}} +
- +
----- +
-<​blockquote>​Starting in late 2013, YouTube began putting controls in place to counter trolls as well as spam, because neither serves part of the discussion around a video. It started off by forcing a deeper integration with Google+ to “pierce the veil of anonymity.” Though this strategy was well-intentioned,​ many legitimate viewers cried foul over privacy concerns, with hundreds of thousands of users signing an online petition against what they saw as heavy-handed restrictions. +
- +
-By 2014, YouTube backed off some of the requirements,​ but provided channel managers with more tools and controls, such as blacklisting and keyword flagging, to help preserve the integrity of their channels. It’s gone a long way toward getting the problem under control, but it will remain an evolving situation for YouTube and many other social platforms.</​blockquote>​ +
- +
-__Working with annotations__ +
-[[https://​support.google.com/​youtube/​answer/​6388789?​visit_id=636782595825881335-1754816627&​p=end_screens&​hl=ko&rd=1|동영상에 최종 화면 추가]] youtube help +
-<​blockquote>​Use annotations to create what are called custom end-cards — a collection of one or more annotations at the end of a video that help instruct viewers in what to do when the video is completed. This can also include subscription requests. Custom end-cards are good for branding consistency,​ and they always helps your audience identify with your content. Figure 10-10 shows what an end-card could look like.</​blockquote>​ +
- +
-__Adding branding to the mix__ +
-Branding was previously known by the more confusing name: InVideo programming. +
- +
-May be not available in the New Creator Studio.  +
- +
-Go to <​blockquote>​Channel - Branding</​blockquote> ​  +
- +
-__Adding subtitles and closed captions (CC)__ +
-__Having viewers contribute subtitles and closed captions__ +
-__Assigning credit__ +
-When you reach 10,000 subscribers,​ you can assign credit to your production partners. Creator credits are shown on the Watch page, as shown in Figure 10-17. Viewers need to click Show More to reveal more. +
- +
-SA https://​support.google.com/​youtube/​answer/​6057492?​hl=en +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
-[[https://​creatoracademy.youtube.com/​page/​course/​analytics-series?​hl=ko|]] 
-{{youtube>​F1IqUNqpjA4}} 
-Decoding YouTube Analytics 
-{{youtube>​l5WxT7mma8M}} 
-Decoding YouTube Analytics 
-{{youtube>​KlsWzRN9tDc}} 
-Learn About Your Audience with YouTube Analytics 
-{{youtube>​CaYztQEAk3I}} 
-New Reach Metrics in YouTube Studio Analytics 
-  * Unique viewers . . . . 
-{{youtube>​cRPH7b-cUqY}} 
-Ways To Earn More Money With YouTube Analytics 
-  * Why are there differences among money making? 
-{{youtube>​vsINDf7wWzo}} 
-YouTube 분석으로 수익 추적하기 
-{{youtube>​GYksKGah22o}} 
-High Views vs Watchtime - Compare Your Videos With YouTube Analytics 
- 
 ===== Assignment ===== ===== Assignment =====
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 13 (Nov. 2729) ======+====== ​Week12 ​(May 1924) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​===== +===== ideas and concepts  ​=====
-Getting Started with YouTube Analytics +
- +
-<​blockquote>​YouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward,​ but you need to know where to look in YouTube Analytics to get the data you need.</​blockquote>​ +
- +
-<​blockquote>​As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are 25 percent of your target, it may indicate that your video isn’t resonating with your audience or that you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata) or change future content or programming. You should verify the video metrics again over time.</​blockquote>​ +
- +
-  * Covering a song -- timing  +
-{{youtube>​QkCxE2Lh458}} +
-Bohemian Rhapsody - Marc Martel (one-take) +
- +
-  * Overview: Presents a high-level view of your channel'​s overall performance. ​  +
-    * Performance.  +
-      * watch time +
-      * watch duration +
-      * views +
-    * Engagement +
-      * likes  +
-      * dislikes +
-      * comments +
-      * shares +
-      * videos in playlists +
-      * subscribers +
-    * Top 10 Videos (in order) +
-      * watch time (min) +
-      * views +
-      * likes  +
-      * comments  +
-    * Demographics +
-      * Top geographics +
-      * gender +
-    * Discovery +
-      * traffic sources +
-      * playback locations +
-  * Realtime: Displays a two-column comparative report on the five newest videos on your channel.  +
-    * Column 1 looks at the last 48 hours  +
-    * Column 2 measures the past 60 minutes. +
- +
-  * Earnings reports: ​ Partners can earn money from advertising with Google, along with YouTube Rentals, which are like online movie rentals. This subsection not only looks at estimated advertising revenue but also analyzes which ads perform best against your channel. +
-    * monetizing  +
-      * adsense and adwords +
-      * https://​www.youtube.com/​watch?​time_continue=2&​v=rngMhpslCw0 +
-      * https://​www.cpcstrategy.com/​blog/​2018/​05/​adwords-vs-adsense/​ +
-      * https://​www.reliablesoft.net/​adwords-vs-adsense-what-is-the-difference-and-can-i-use-both-on-the-same-website/​ +
-      * adsense +
-        * google.com/​adsense/​start/#/?​modal_active=none +
-        * https://​www.google.com/​adsense/​login +
- +
- +
-  * Views reports --> Watch time reports +
-    * watch time +
-    * impressions and CTR (try studio beta) +
-    * youtube premium +
-    * audience retention:​ +
-      * average view duration +
-      * average percentage viewed +
-    * demographics +
-    * playback locations +
-    * traffic sources +
-    * devices +
-    * translations +
- +
-  * Engagement reports --> Interaction reports +
-    * subscribers +
-    * likes and dislikes +
-    * views in playlists +
-    * comments +
-    * sharing +
-    * annotaitons +
-    * cards +
- +
-see [[https://​support.google.com/​youtube/​answer/​72851|Youtube Partner Program overview]] +
-  * YPP is available in your country +
-  * You have more than 4,000 watch hours in the previous 12 months +
-  * You have more than 1,000 subscribers +
-  * You create content that meets YouTube Partner Program policies +
-  * You have linked an approved AdSense account +
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
-<​blockquote>​YouTube now reports that it receives over 1 billion unique visitors per month who watch over 6 billion hours of video during that period. They’re watching from desktops, laptops, tablets, smartphones,​ smart TVs, game consoles — and pretty soon, from intelligent watches. They’re watching around the world from over 60 countries. (In fact, 80 percent of YouTube views occur from outside the United States.) Wherever a YouTube video is played lies a potential opportunity to help your business.</​blockquote>​ 
- 
-The fastest growing medium -- Figure 12-1 
- 
-<​blockquote>​Betting your business on viral video is like betting your retirement on lottery tickets: It’s just not a sound strategy. You’ll end up investing all your money and time in something that has little or no chance of succeeding. A much better strategy is to make great content regularly and add a dash of paid advertising to build your business the right way.</​blockquote>​ 
- 
-[[https://​www.google.co.kr/​search?​q=%ED%97%88%EB%8B%88%EB%B2%84%ED%84%B0%EC%B9%A9+%EB%8C%80%EB%9E%80&​oq=%ED%97%88%EB%8B%88%EB%B2%84%ED%84%B0&​aqs=chrome.5.69i57j0l5.6471j0j9&​sourceid=chrome&​ie=UTF-8|허니버터 사건]] -- 꾸준하고 내용있는 콘텐츠 + Ads 
- 
-<​blockquote>​YouTube is now where consumers frequently turn to make decisions about what products to buy. Because of the rich engagement capabilities that YouTube provides, the site is far more than just a place you go to when you want to watch a few videos</​blockquote>​ 
- 
-Reviews ​ 
-What about amazon? 
-Amazon uses videos, too. https://​smile.amazon.com/​12-Days-of-Deals/​b/?​ie=UTF8&​node=5550343011&​ref=nav_cs_gb&​nocache=1544048621427 
- 
-historically(?​) reading -> watching (book - tv) 
- 
-<​blockquote>​Being on YouTube is no longer just an advantage; it’s a necessity for business. If you’ve doubted where YouTube fits into your business cycle, think again. YouTube now represents the first few steps in your customers’ journey with you. 
-</​blockquote>​ 
- 
-  * Create awareness 
-  * Gen interests 
-  * Build credibility 
-  * Remove objections 
-  * Provide a service 
-    * product suport 
-    * Effective content doesn’t have to be all about products, either. American Express (www.youtube.com/​AmericanExpress) does an outstanding job of producing channel content that provides important advice for small businesses, as shown in Figure 12-5. . . .  
-  * Use of playlist in order to include youtube creators who are interested in your products 
- 
- 
- 
- 
 ===== Assignment ===== ===== Assignment =====
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 14 (Dec. 46) ======+====== ​Week13 ​(May 2631) ======
 <WRAP half column> <WRAP half column>
-===== Activities ​=====+===== ideas and concepts  ​=====
 </​WRAP>​ </​WRAP>​
 <WRAP half column> <WRAP half column>
Line 661: Line 105:
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 15 (Dec. 1113) ======+====== ​Week14 ​(June 27) ======
 <WRAP half column> <WRAP half column>
-===== Activities =====+Group Presentation
 </​WRAP>​ </​WRAP>​
 +
 +====== Week15 (June 9, 14) ======
 <WRAP half column> <WRAP half column>
-===== Assignment =====+Group Presentation
 </​WRAP>​ </​WRAP>​
  
-====== ​Week 16 (Dec. 1820) ======+====== ​Week16 ​(June 1621) ======
 <WRAP half column> <WRAP half column>
-===== Activities ===== +__**Final-term**__
-Final quiz  +
-Chapter 8: introduction to editing program 제외 +
-Chapter 9: Account 관리, SEO +
-Chapter 10: Audience and community  +
-Chapter 11: Audience and subscribers ​youtube analytics +
-Chapter 12: Business and youtube +
-Chapter 14: Youtube advertising:​ as publisher ***+
 </​WRAP>​ </​WRAP>​
-<WRAP half column> 
-===== Assignment ===== 
-</​WRAP>​ 
- 
  
class_schedule_template.txt · Last modified: 2019/09/02 08:30 by hkimscil