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--- cognitive_dissonance [2016/05/19 08:29] – hkimscil
+++ cognitive_dissonance [2022/09/27 08:28] (current) – hkimscil
@@ Line 2: / Line 2: @@
 출처: http://www.age-of-the-sage.org/psychology/cognitive_dissonance.html
-[{{:the_fox_and_the_grapes_-_project_gutenberg_etext_19994.jpg?192 |}}]Cognitive Dissonance theory was first developed by Leon Festinger in 1956 after the publication of a book, [[wp>When_Prophecy_Fails|When Prophecy Fails]], written with co-authors Henry W. Riecken and Stanley Schachter, to explain how members of a UFO doomsday cult increased their commitment to the cult when a prophesied destruction of the Earth did not happen. The cult's leader, a certain Mrs Keech, had, seemingly, been advised by extra-terrestrials about the Earth's imminent destruction and was also assured by them that the cult, alone, was going to be rescued.
+[{{:the_fox_and_the_grapes_-_project_gutenberg_etext_19994.jpg?192 |}}]Cognitive Dissonance theory was first developed by Leon Festinger in 1956 after the publication of a book, [[wp>When_Prophecy_Fails|When Prophecy Fails]], written with co-authors Henry W. Riecken and Stanley Schachter, to explain how members of a UFO doomsday cult increased their commitment to the cult when a prophesied destruction of the Earth did not happen. The cult's leader, a certain Mrs Keech, had, seemingly, been advised by extra-terrestrials about the Earth's imminent destruction and was also assured by them that the cult, alone, was going to be rescued ((see https://seanmunger.com/2015/02/04/the-day-the-saucers-didnt-come-the-story-of-when-prophecy-fails-part-i/)).
 In the course of his investigations Festinger, a trained psychologist, actually infiltrated the cult himself and was thus a first hand witness to the groups behavior in the wake of the non-fulfillment of their doomsday prophecy.
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 ===== Concepts =====
+<WRAP column 45%>
 **Magnitude of dissonance**\\
 There are degrees of discomfort -- not all dissonance is created equally.
@@ Line 113: / Line 114: @@
     - Selective interpretation
     - Selective hold of information
+</WRAP>
+<WRAP column 45%>
+태도와 행동 간의 부조화 감소방법
+  * 선별적 노출은 부조화를 방해한다
+  * 결정후의 부조화는 재확신을 만들어 낸다
+    * 중요성
+    * 노력
+    * 반복가능성
+  * 최소 정당화는 태도변화를 유도한다
+</WRAP>
 ===== Persuasion =====
 **Postdecision theory** ??? The state of consonance and dissonance arises after one's decision (of behavior).
@@ Line 124: / Line 134: @@
 __Boomerang effect__ :
   * If you create too much dissonance, the buyers (people) may decide to avoid the information or even dislike you, instead of changing their behavior.
+====== To do ======
+  * 태도와 행동 간의 부조화 감소방법에서 설명된 3가지 가설을 자신의 예를 들어 설명하시오
+  * 1 달러 실험과 같은 예를 우리 주변에서 찾아 설명하시오.
+{{tag>"theory" "mass media theory" "dissonance" "balance" Festinger }}