cognitive_dissonance_theory
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| cognitive_dissonance_theory [2015/09/09 10:40] – hkimscil | cognitive_dissonance_theory [2015/09/09 10:42] – hkimscil | ||
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| : This is the feeling people have when they "find themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold" (Festinger, 1957, p.4). | : This is the feeling people have when they "find themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold" (Festinger, 1957, p.4). | ||
| - | {{ProcessOfCognitiveDissonance.jpg? | + | < |
| Individuals use cognitive structures for organizing new information -- **Schemata**. When new information is **inconsistent** with the cognitive structures that have been built previously, **dissonance** occurs. | Individuals use cognitive structures for organizing new information -- **Schemata**. When new information is **inconsistent** with the cognitive structures that have been built previously, **dissonance** occurs. | ||
cognitive_dissonance_theory.txt · Last modified: 2016/04/19 09:14 by hkimscil