elaboration_likelihood_model
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| elaboration_likelihood_model [2016/05/19 08:17] – [Types of Peripheral Messages] hkimscil | elaboration_likelihood_model [2016/05/19 08:19] – [Central route] hkimscil | ||
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| Line 5: | Line 5: | ||
| ===== Central route ===== | ===== Central route ===== | ||
| + | <WRAP column 45%> | ||
| * Also referred to elaborated route. | * Also referred to elaborated route. | ||
| * Centrally routed message include: a wealth of information, | * Centrally routed message include: a wealth of information, | ||
| Line 15: | Line 16: | ||
| * You are willing to sit in front of television set for two straight hours. But, you do not understand the terms and ideas exchanged between the candidates in the debates, the effects would not happen. | * You are willing to sit in front of television set for two straight hours. But, you do not understand the terms and ideas exchanged between the candidates in the debates, the effects would not happen. | ||
| * //both// **motivation** and **ability** are crucial factors for the elaborated message. | * //both// **motivation** and **ability** are crucial factors for the elaborated message. | ||
| + | </ | ||
| + | <WRAP column 45%> | ||
| + | 중요한 가정 | ||
| + | * 정교화 동기 | ||
| + | * 정교화 능력 | ||
| + | </ | ||
| ===== Types of Elaborated Aruguments ===== | ===== Types of Elaborated Aruguments ===== | ||
| Elaborated argument (message) can be measured as **strong, neutral, weak** argument. | Elaborated argument (message) can be measured as **strong, neutral, weak** argument. | ||
elaboration_likelihood_model.txt · Last modified: 2020/05/20 08:43 by hkimscil