elaboration_likelihood_model
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elaboration_likelihood_model [2016/05/19 08:26] – hkimscil | elaboration_likelihood_model [2020/05/20 08:42] – [Seven types of peripheral cue uses] hkimscil | ||
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- | * // | + | * //**Authority**//: The persuader uses authority (or authority figure) to convince the audience to accept the beliefs or behaviors. Parent may use this strategy -- "Clean up the room because I said so!" This message would work for a while; but may not have a long-term effect. |
- | * // | + | * {{https:// |
+ | * //**Commitment**//: This strategy focuses on a person' | ||
* Wearing a badge -> Putting campaign sign in your yard -> Asking to make a donation or to host a reception, etc. | * Wearing a badge -> Putting campaign sign in your yard -> Asking to make a donation or to host a reception, etc. | ||
- | | + | * Cheep and dirty: 북극곰 보호와 관련된 스티커를 보호하자는 쪽에 붙이도록 권유하고 성공하면 성금을 유도함 |
- | * //Liking//: Liking focus on affinity toward a person, place, or object. Advertise company uses Britney Spears to sell Pepsi or SonyoSidae to sell cellular phone. | + | |
- | * // | + | |
- | * // | + | * 비싼 것을 두개 보여 주고 팔만한 자동차를 선택하도록 함 |
- | * //Social proof//: This tactic uses a kind of peer-pressure. The idea of " | + | |
+ | * //**Liking**//: Liking focus on affinity toward a person, place, or object. Advertise company uses Britney Spears to sell Pepsi or SonyoSidae to sell cellular phone. | ||
+ | * PPL 등이 그것 | ||
+ | |||
+ | * //**Reciprocity**//: This strategy presents give-and-take relationship. In supermarket, | ||
+ | |||
+ | * //**Scarcity**//: This tactic makes people worried about something. "They will be all gone in the next 10 minutes. Hurry up! Call me now. The size that fits you will disappear soon. You need to pick up the phone right now." -- Announcement in a shopping channel uses this tactic. | ||
+ | |||
+ | * //**Social proof**//: This tactic uses a kind of peer-pressure. The idea of " | ||
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elaboration_likelihood_model.txt · Last modified: 2020/05/20 08:43 by hkimscil