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elaboration_likelihood_model [2016/05/19 08:26]
hkimscil
elaboration_likelihood_model [2020/05/20 08:43] (current)
hkimscil [Seven types of peripheral cue uses]
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-  * //​Authority//:​ The persuader uses authority (or authority figure) to convince the audience to accept the beliefs or behaviors. Parent may use this strategy -- "Clean up the room because I said so!" This message would work for a while; but may not have a long-term effect. +  * //**Authority**//: The persuader uses authority (or authority figure) to convince the audience to accept the beliefs or behaviors. Parent may use this strategy -- "Clean up the room because I said so!" This message would work for a while; but may not have a long-term effect. 
-  * //​Commitment//:​ This strategy focuses on a person'​s dedication to a product, social cause, group affiliation,​ political party, etc. Usually //​foot-in-the-door//​ tactic is used as a sequential procedure to change one's attitudes and behaviors. The persuader may ask you+    * {{https://​upload.wikimedia.org/​wikipedia/​commons/​thumb/​1/​1d/​Unclesamwantyou.jpg/​1200px-Unclesamwantyou.jpg?​192}} 
 +  * //**Commitment**//: This strategy focuses on a person'​s dedication to a product, social cause, group affiliation,​ political party, etc. Usually //​foot-in-the-door//​ tactic is used as a sequential procedure to change one's attitudes and behaviors. The persuader may ask you
     * Wearing a badge -> Putting campaign sign in your yard -> Asking to make a donation or to host a reception, etc.  ​     * Wearing a badge -> Putting campaign sign in your yard -> Asking to make a donation or to host a reception, etc.  ​
-  ​* //​Contrast//:​ This tactic usually sets up uneven points of comparison; then ask the receiver to choose the one that persuader wants. Car sales-person may give you an expensive car that you cannot afford, first. Then, give another car that  you can afford. This will give you lean toward the latter model of the car.  +    * Cheep and dirty: 북극곰 보호와 관련된 스티커를 보호하자는 쪽에 붙이도록 권유하고 성공하면 성금을 유도함 
-  * //Liking//: Liking focus on affinity toward a person, place, or object. Advertise company uses Britney Spears to sell Pepsi or SonyoSidae to sell cellular phone. + 
-  * //​Reciprocity//:​ This strategy presents give-and-take relationship. In supermarket,​ you often see "Buy this knife in the next 10 minutes, we will give you a free cutting board."​ -- If you do this, we will give you a freebie. +  ​* //**Contrast**//: This tactic usually sets up uneven points of comparison; then ask the receiver to choose the one that persuader wants. Car sales-person may give you an expensive car that you cannot afford, first. Then, give another car that  you can afford. This will give you lean toward the latter model of the car.  
-  * //​Scarcity//:​ This tactic makes people worried about something. "They will be all gone in the next 10 minutes. Hurry up! Call me now. The size that fits you will disappear soon. You need to pick up the phone right now." -- Announcement in a shopping channel uses this tactic. +    * 비싼 것을 두개 보여 주고 팔만한 자동차를 선택하도록 함 
-  * //Social proof//: This tactic uses a kind of peer-pressure. The idea of "​Everyone is doing it." work really well for the teen-age.+ 
 +  * //**Liking**//: Liking focus on affinity toward a person, place, or object. Advertise company uses Britney Spears to sell Pepsi or SonyoSidae to sell cellular phone. 
 +    * PPL 등이 그것 
 + 
 +  * //**Reciprocity**//: This strategy presents give-and-take relationship. In supermarket,​ you often see "Buy this knife in the next 10 minutes, we will give you a free cutting board."​ -- If you do this, we will give you a freebie. 
 + 
 +  * //**Scarcity**//: This tactic makes people worried about something. "They will be all gone in the next 10 minutes. Hurry up! Call me now. The size that fits you will disappear soon. You need to pick up the phone right now." -- Announcement in a shopping channel uses this tactic. 
 + 
 +  * //**Social proof**//: This tactic uses a kind of peer-pressure. The idea of "​Everyone is doing it." work really well for the teen-age. 
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elaboration_likelihood_model.1463615782.txt.gz · Last modified: 2016/05/19 08:26 by hkimscil