elaboration_likelihood_model
Differences
This shows you the differences between two versions of the page.
| Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
| elaboration_likelihood_model [2020/05/20 08:42] – [Seven types of peripheral cue uses] hkimscil | elaboration_likelihood_model [2020/05/20 08:43] (current) – [Seven types of peripheral cue uses] hkimscil | ||
|---|---|---|---|
| Line 56: | Line 56: | ||
| * Cheep and dirty: 북극곰 보호와 관련된 스티커를 보호하자는 쪽에 붙이도록 권유하고 성공하면 성금을 유도함 | * Cheep and dirty: 북극곰 보호와 관련된 스티커를 보호하자는 쪽에 붙이도록 권유하고 성공하면 성금을 유도함 | ||
| - | * //**Contras**t//: This tactic usually sets up uneven points of comparison; then ask the receiver to choose the one that persuader wants. Car sales-person may give you an expensive car that you cannot afford, first. Then, give another car that you can afford. This will give you lean toward the latter model of the car. | + | * //**Contrast**//: This tactic usually sets up uneven points of comparison; then ask the receiver to choose the one that persuader wants. Car sales-person may give you an expensive car that you cannot afford, first. Then, give another car that you can afford. This will give you lean toward the latter model of the car. |
| * 비싼 것을 두개 보여 주고 팔만한 자동차를 선택하도록 함 | * 비싼 것을 두개 보여 주고 팔만한 자동차를 선택하도록 함 | ||
| Line 64: | Line 64: | ||
| * // | * // | ||
| - | * // | + | * //**Scarcity**//: This tactic makes people worried about something. "They will be all gone in the next 10 minutes. Hurry up! Call me now. The size that fits you will disappear soon. You need to pick up the phone right now." -- Announcement in a shopping channel uses this tactic. |
| - | * //Social proof//: This tactic uses a kind of peer-pressure. The idea of " | + | * //**Social proof**//: This tactic uses a kind of peer-pressure. The idea of " |
| </ | </ | ||
elaboration_likelihood_model.1589931723.txt.gz · Last modified: 2020/05/20 08:42 by hkimscil