The AIDMA model describes the following steps from the point where a consumer notices a product, service, or advertisement up to the purchase: Attention → Interest → Desire → Memory → Action.
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The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. Wikipedia
Jan 19, 2023 · AIDMA is one of the models that explains the process of consumer behaviour. AIDMA is an acronym for Attention, Interest, Desire, Memory, and ...
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The AISAS model is a model for carrying out the latest marketing communication strategies consisting of Attention, Interest, Search, Action, and Share [3] .
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AIDMA model Fig. 1: From top to bottom. Attract users' attention. Draw the user's attention to the product. Desire. Form a memory of the brand/product. Buy.
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