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media_frame [2017/11/29 14:56]
hkimscil created
media_frame [2017/11/29 15:04] (current)
hkimscil
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 <​blockquote>​In essence, framing theory suggests that __how something is presented__ to the audience (called “the frame”) __influences__ the choices people make about __how to process that information__. Frames are abstractions that work to organize or structure message meaning. </​blockquote>​ <​blockquote>​In essence, framing theory suggests that __how something is presented__ to the audience (called “the frame”) __influences__ the choices people make about __how to process that information__. Frames are abstractions that work to organize or structure message meaning. </​blockquote>​
  
 +<​blockquote>​Framing techniques per Fairhurst and Sarr (1996):
  
 +  * Metaphor: To frame a conceptual idea through comparison to something else. 
 +  * Stories (myths, legends): To frame a topic via narrative in a vivid and memorable way. 
 +  * Tradition (rituals, ceremonies):​ Cultural mores that imbue significance in the mundane, closely tied to artifacts. 
 +  * Slogan, jargon, catchphrase:​ To frame an object with a catchy phrase to make it more memorable and relate-able. 
 +  * Artifact: Objects with intrinsic symbolic value – a visual/​cultural phenomenon that holds more meaning than the object it self. 
 +  * Contrast: To describe an object in terms of what it is not. 
 +  * Spin: to present a concept in such a ways as to convey a value judgement (positive or negative) that might not be immediately apparent; to create an inherent bias by definition. 
 +</​blockquote>​
  
 ====== References ====== ====== References ======
-Goffman, ​E(). {{E.Goffman-FrameAnalysis.pdf|Frame Analysis: An Essay on the Organization of Experience}} +  * Goffman, ​Erving1974. {{E.Goffman-FrameAnalysis.pdf|Frame Analysis: An Essay on the Organization of Experience}}. New York, NY: Harper & Row. 
 +  * Fairhurst, G. & Sarr, R. 1996. The art of Framing. San Francisco: Jossey-Bass.
  
media_frame.txt · Last modified: 2017/11/29 15:04 by hkimscil