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new_media_planning:lecture_note_04 [2014/03/24 01:59] hkimscilnew_media_planning:lecture_note_04 [2014/07/23 15:44] (current) hkimscil
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 +modified 
 +
 ===== Related theories and advertising approaches ===== ===== Related theories and advertising approaches =====
  
Line 19: Line 21:
   * [[:Fear Appeal]]   * [[:Fear Appeal]]
   * [[:Sex Appeal]]   * [[:Sex Appeal]]
 +  * [[:Comparative Advertising]]
 +  * [[:PPL]]
 +
 +관련 이론
 +  * [[:Cognitive Dissonance|인지부조화]]
new_media_planning/lecture_note_04.txt · Last modified: 2014/07/23 15:44 by hkimscil

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