혹은 개혁주도자.

확산에서의 사적인 네트워크(Interpersonal Network)와 개혁주도자(Opinion Leader)의 일반적인 성격

1. Generalization 8-1: Interpersonal diffusion networks are mostly homophilous.
2. Generalization 8-2: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders of higher socioeconomic status.
3. Generalization 8-3: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with more education.
4. Generalization 8-4: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with greater mass media exposure.
5. Generalization 8-5: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders who are more cosmopolite.
6. Generalization 8-6: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with greater change agent contact.
7. Generalization 8-7: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders who are more innovative.
8. Generalization 8-8: Opinion leaders have greater exposure to mass media than their followers.
9. Generalization 8-9: Opinion leaders are more cosmopolite than their followers.
10. Generalization 8-10: Opinion leaders have greater change agent contact than their followers (Figure 8-2).
11. Generalization 8-11: Opinion leaders have greater social participation than their followers.
12. Generalization 8-12: Opinion leaders have higher socioeconomic status than their followers.
13. Generalization 8-13: Opinion leaders are more innovative than their followers (Figure 8-2).
14. Generalization 8-14: When a social system's norms favor change, opinion leaders are more innovative, but when the norms do not favor change, opinion leaders are not especially innovative.
15. Generalization 8-15 states that: The interconnectedness of an individual in a social system is positively related to the individual's innovativeness.
16. Generalization 8-16: The information-exchange potential of communication network links is negatively related to their degree of(1) communication proximity and (2) homophily. *
17. Generalization 8-17 states: Individuals tend to be linked to others who are close to them in physical distance and who are relatively homophilous in social characteristics. *