persuasion
Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revision | Last revisionBoth sides next revision | ||
persuasion [2016/05/12 06:51] – hkimscil | persuasion [2016/05/12 07:41] – hkimscil | ||
---|---|---|---|
Line 1: | Line 1: | ||
- | ====== Persuasion | + | ====== Persuasion 설득 ====== |
* **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21). | * **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21). | ||
* SENDER, MEANS, RECEIVER 요건 | * SENDER, MEANS, RECEIVER 요건 | ||
Line 6: | Line 6: | ||
* 청자의 자유의지 | * 청자의 자유의지 | ||
* **An attitude** is a " | * **An attitude** is a " | ||
+ | ====== Persuasion theory (설득이론) ====== | ||
* [[:Yale Attitude Change]] Study | * [[:Yale Attitude Change]] Study | ||
* [[:Social Judgment Theory]] | * [[:Social Judgment Theory]] |
persuasion.txt · Last modified: 2016/05/12 07:42 by hkimscil