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persuasion [2016/05/12 06:51] hkimscilpersuasion [2016/05/12 07:41] hkimscil
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-====== Persuasion theory (설득이론) ======+====== Persuasion 설득 ======
   * **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).   * **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).
   * SENDER, MEANS, RECEIVER 요건   * SENDER, MEANS, RECEIVER 요건
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     * 청자의 자유의지     * 청자의 자유의지
   * **An attitude** is a "relatively enduring predisposition to respond favorably or unfavorably" toward something (Simons, 1976, p. 80).   * **An attitude** is a "relatively enduring predisposition to respond favorably or unfavorably" toward something (Simons, 1976, p. 80).
 +====== Persuasion theory (설득이론) ======
   * [[:Yale Attitude Change]] Study   * [[:Yale Attitude Change]] Study
   * [[:Social Judgment Theory]]   * [[:Social Judgment Theory]]
persuasion.txt · Last modified: 2016/05/12 07:42 by hkimscil

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