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Theory
- Social Identity Theory
- Self-categorization Theory
Readings
- 이은주. (2008). 탈개인화 효과에 관한 사회적 자아정체성 모델. 커뮤니케이션 이론, 4(1), 7-31.
- Postmes, T., Spears, R., Lee, A. T., & Novak, R. J. (2005). Individuality and Social Influence in Groups: Inductive and Deductive Routes to Group Identity. Journal of Personality and Social Psychology, 89(5), 747-763. doi: 10.1037/0022-3514.89.5.747
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