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--- social_comparison [2016/05/19 08:03] – [Readings] hkimscil
+++ social_comparison [2016/06/29 16:36] (current) – hkimscil
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 ====== 아홉개의 가정 ======
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+From "A theory of social comparison processes," by L. Festinger, 1954, Human Relations, 7, 117-140
   - There exists, in the human organism, **a drive to evaluate** his opinions and his abilities.
   - To the extent that objective, nonsocial means are not available, **people evaluate their opinions and abilities** by comparison respectively with the opinions and abilities of others.
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   - If persons who are very divergent from one's own opinion or ability are perceived as different from oneself on attributes consistent with the divergence, the tendency to narrow the range of comparability becomes stronger.
   - When there is a range of opinion or ability in a group, the relative strength of the three manifestations of pressures toward uniformity will be different for those who are close to the mode of the group than those who are distant from the mode. Specifically, those close to the mode of the group will have stronger tendencies to change the positions of others, relatively weaker tendencies to narrow the range of comparison, and much weaker tendencies to change their position compared to those who are distant from the mode of the group.
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+====== 비교 ======
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 ====== Readings ======
   * {{:Festinger (1954) A Theory of Social Comparison Processes.pdf|Festinger (1954) A Theory of Social Comparison Processes}}