Differences

This shows you the differences between two versions of the page.

--- social_information_processing [2017/06/01 08:03] – hkimscil
+++ social_information_processing [2022/06/15 14:14] (current) – hkimscil
@@ Line 13: / Line 13: @@
   * Wood, Andrew F. and Matthew J. Smith. Online Communication: Linking Technology, Identity, and Culture. Second Edition. Lawrence Erlbaum Associates, 2005. Chapter 4, “Relating Online” (78-100) {{:Online Communication Linking Technology Identity and Cult 2005.pdf|PDF}}
+    * <WRAP box>Those strangers, who had no arms to put around my shoulders, no eyes to weep with mine, nevertheless saw me through. As neighbors do. —John Perry Barlow </WRAP>
+    * <WRAP box>One night, while checking my email, an advertisement bar for Match.com caught my attention. I went to the site and signed up for a free trial membership. I never expected to meet the person I'd spend the rest of my life with. Maurice was busy restoring his recently purchased home and, as a result, had no time to meet quality singles using more "traditional" methods. The bar/club scene was not his style. There was something about Maurice's profile that caught my attention. Something about him seemed familiar. We exchanged a few emails then had a telephone conversation to set a date to meet. Our first date was phenomenal. After eating at a Thai restaurant, we walked around the little town where I lived and then down to the beach. We sat on the beach and talked for hours. We casually dated for five months until one fateful trip to New Orleans to celebrate Halloween, my favorite holiday. It was during this trip we realized how compatible we really were. We have been inseparable ever since. Maurice proposed one evening in December 2001 on the Marin Headlands, overlooking the San Francisco city lights and the illuminated Golden Gate Bridge with the stars twinkling above. It couldn't have been more perfect or more romantic. (Match.com, 2003)
+</WRAP>
+Table. Three Perspectives on Relating Online
+^ Perspective  ^ Claim  ^ Relationships  ^
+| Impersonal     | The lack of cues limits \\ the quality of interaction. | Relationships are unlikely to \\ emerge in CMC.  |
+| Interpersonal  | Learned behaviors can help \\ compensate for the lack of cues  | Relationships can emerge \\ in CMC  |
+| Hyperpersonal  | The lack of nonverbal \\ discriminators actually helps \\ some find their voice  | For some, the ability to relate \\ is more substantial in CMC |
@@ Line 31: / Line 41: @@
 __Viral marketing__: Or “creating a process where interested people can market to each other”, is used to influence the adoption and use of products and services. Viral marketing occurs largely through CMC interpersonal influence, most commonly through online social networks. Social information-processing theory views the social network as “an important source of information and cues for behavior and action for individuals”. Compared to interpersonal communication through a face-to-face social network, the social information processing theory argues the CMC interpersonal communication of viral marketing achieves greater influence due to many factors, including: the ability to influence a large number of individuals (for example, through multiple email recipients), minimal effort to influence (in terms of reach and ease of information sharing), the ability for synchronous, as well as asynchronous communication and the ability to adopt influence strategies based on real-time feedback ((Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM 46 (12): 300. doi:10.1145/953460.953514)).
-<quote>[[wp>Social_information_processing_(theory)]]</quote>
+<cite>[[wp>Social_information_processing_(theory)]]</cite>
 </blockquote>
 ====== Excerpt ======
-Social information processing theory
+Social information processing theory((Encyclopedia of Communication Theory))
+<WRAP indent>Encyclopedia of Communication Theory
+Stephen W. Littlejohn - University of New Mexico, USA, University of New Mexico
+Karen A. Foss - University of New Mexico, USA, University of New Mexico, USA</WRAP>
 <WRAP col2>
 The social information processing theory (SIP) explains how communicators who meet through text-based computer-mediated communication (CMC) develop interpersonal impressions and relationships. Introduced in 1992 by Joseph Walther, SIP provides an explanation for how aspects of the communication process interact with technological features of media to foster the development of affinity and attraction in online  environments. Since then, the theory has been utilized to explain online impression- and relationship-formation processes across a variety of social and task contexts including international workgroups, dating sites, and social networking venues.
@@ Line 88: / Line 106: @@
   ? __Q 2:__
   : 뉴미디어로 인해 사회적인 정보처리가 이전의 CMC 매체와 많이 다르게 되었다고 한다(([[wp>Social_information_processing_(theory)#New_technologies]])). 그렇다면 이런 매체에서 친밀성, 진정성, 설득력, 등등이 높아지게 되는데에는 무엇이 필요할까?
+{{tag>"theory" "communication technology" "technological effects" "social information processing" "walther"}}