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| __Viral marketing__: Or “creating a process where interested people can market to each other”, is used to influence the adoption and use of products and services. Viral marketing occurs largely through CMC interpersonal influence, most commonly through online social networks. Social information-processing theory views the social network as “an important source of information and cues for behavior and action for individuals”. Compared to interpersonal communication through a face-to-face social network, the social information processing theory argues the CMC interpersonal communication of viral marketing achieves greater influence due to many factors, including: the ability to influence a large number of individuals (for example, through multiple email recipients), minimal effort to influence (in terms of reach and ease of information sharing), the ability for synchronous, as well as asynchronous communication and the ability to adopt influence strategies based on real-time feedback ((Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM 46 (12): 300. doi:10.1145/953460.953514)). | __Viral marketing__: Or “creating a process where interested people can market to each other”, is used to influence the adoption and use of products and services. Viral marketing occurs largely through CMC interpersonal influence, most commonly through online social networks. Social information-processing theory views the social network as “an important source of information and cues for behavior and action for individuals”. Compared to interpersonal communication through a face-to-face social network, the social information processing theory argues the CMC interpersonal communication of viral marketing achieves greater influence due to many factors, including: the ability to influence a large number of individuals (for example, through multiple email recipients), minimal effort to influence (in terms of reach and ease of information sharing), the ability for synchronous, as well as asynchronous communication and the ability to adopt influence strategies based on real-time feedback ((Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM 46 (12): 300. doi:10.1145/953460.953514)). |
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| <quote>[[wp>Social_information_processing_(theory)]]</quote> | <cite>[[wp>Social_information_processing_(theory)]]</cite> |
| </blockquote> | </blockquote> |
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| ? __Q 2:__ | ? __Q 2:__ |
| : 뉴미디어로 인해 사회적인 정보처리가 이전의 CMC 매체와 많이 다르게 되었다고 한다(([[wp>Social_information_processing_(theory)#New_technologies]])). 그렇다면 이런 매체에서 친밀성, 진정성, 설득력, 등등이 높아지게 되는데에는 무엇이 필요할까? | : 뉴미디어로 인해 사회적인 정보처리가 이전의 CMC 매체와 많이 다르게 되었다고 한다(([[wp>Social_information_processing_(theory)#New_technologies]])). 그렇다면 이런 매체에서 친밀성, 진정성, 설득력, 등등이 높아지게 되는데에는 무엇이 필요할까? |
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| {{tag>"theory" "communication technology" "technological effects" "social information processing" "walther"}} | {{tag>"theory" "communication technology" "technological effects" "social information processing" "walther"}} |
