social_presence_theory
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| social_presence_theory [2017/05/04 09:49] – created hkimscil | social_presence_theory [2017/06/08 08:24] (current) – hkimscil | ||
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| ====== Social Presence ====== | ====== Social Presence ====== | ||
| - | <WRAP col2> | + | * 사회적 실재감 = 커뮤니케이션 상대의 현저성(salience)에 관한 대화자의 주관적이고 심리적인 느낌을 의미 |
| + | * 커뮤니케이션 매체에서 이용 가능한 __감각 채널이나 코드__가 적을수록 소통하고 있는 대화자의 __사회적 실재감__이 낮아짐 | ||
| + | * 매체의 특징 = 즉, 전달할 수 있는 커뮤니케이션 단서의 양에 따라 사회적실제감이 영향을 받게 됨 | ||
| + | * F2F에 비해서 얼굴표정이나 시선과 같은 시청각적 단서가 부재한 CMC하에서는 대화하고 있는 상대의 실재감이 약화되며, | ||
| * Degree to which we as individuals perceive another as a real person and any interaction between the two as a relationship | * Degree to which we as individuals perceive another as a real person and any interaction between the two as a relationship | ||
| * Different media convey different degrees of perceived substance to an interaction | * Different media convey different degrees of perceived substance to an interaction | ||
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| * People prefer FtF to meet most communication needs | * People prefer FtF to meet most communication needs | ||
| - | </WRAP> | + | {{tag>theory " |
social_presence_theory.1493860777.txt.gz · Last modified: 2017/05/04 09:49 by hkimscil