social_presence_theory
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Social Presence
- 미디엄에 따른 커뮤니케이션 파트너에 대한 실제감을 느끼는 정도
- 다른 미디어는 다른 정도의 실제감을 전달한다고 주장
- Degree to which we as individuals perceive another as a real person and any interaction between the two as a relationship
- Different media convey different degrees of perceived substance to an interaction
- Internet not functional alternative to FtF – rather specialized channel
- People prefer FtF to meet most communication needs
social_presence_theory.1496272620.txt.gz · Last modified: 2017/06/01 07:47 by hkimscil