spiral_of_silence
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Spiral of Silence
위키피디아의 침묵의 나선
제3자 효과와 침묵의 나선이론의 연계성 논문 또한 읽을 것.
독일 여성 커뮤니케이션 학자, Elisabeth Noelle-Neumann(1974, 19880)에 의해서 주창된 여론형성과 관련된 이론
Essence of the theory: The formation of
- Public opinion
- Majority opinion
- Social norms
Natural ability to peruse (know) climate of opinion : Quasi-statistical sense
- Congruent party . . . (no fear) . . . . publicly supporting or Willingness to speak out
- Incongruent party . . . (fear of isolation) . . . silence
Overcomming the spiral
- Some people are brave to speak out : silent majority vs. vocal majority
Online (the Internet)
- Some difference . . .
- Inhibition of behavior in the Internet (with anonymity)
- lack of social cues (which are used in F2F communications).
- Some other cues (the Internet-specific) develops
False cognition of climate of opinion
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- Prohibition period
- Illusionary support for communism in the Soviet Union
- Drinking on campus
The Third Person Effect
- 자신이 다른 사람보다 매스미디어(커뮤니케이션)의 영향을 덜 받음
- social distance concept
- censorship . . . control . . . regulation
spiral_of_silence.1460586886.txt.gz · Last modified: 2016/04/14 07:04 by hkimscil