위키피디아의 침묵의 나선

제3자 효과와 침묵의 나선이론의 연계성 논문 또한 읽을 것.

Elisabeth Noelle-Neumann

독일 여성 커뮤니케이션 학자, Elisabeth Noelle-Neumann¹⁾(1974, 1984²⁾)에 의해서 주창된 여론형성과 관련된 이론

Essence of the theory: The formation of

• Public opinion
• Majority opinion
• Social norms

Natural ability to peruse (know) climate of opinion : Quasi-statistical sense

• Congruent party . . . (no fear) . . . . publicly supporting or Willingness to speak out
• Incongruent party . . . (fear of isolation) . . . silence

Overcomming the spiral

• Some people are brave to speak out : silent majority vs. vocal majority

Online (the Internet)

• Some difference . . .
  • Inhibition of behavior in the Internet (with anonymity)
  • lack of social cues (which are used in F2F communications).
  • Some other cues (the Internet-specific) develops

False cognition of climate of opinion

• Pluralistic ignorance
  • Prohibition period
  • Illusionary support for communism in the Soviet Union
  • Drinking on campus

The Third Person Effect

• 자신이 다른 사람보다 매스미디어(커뮤니케이션)의 영향을 덜 받음
• social distance concept
• censorship . . . control . . . regulation