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--- super_bowl_ads_1 [2018/12/13 10:33] – created hkimscil
+++ super_bowl_ads_1 [2022/11/09 21:43] (current) – [애드에이지 잡지가 뽑은 가장 훌륭했던 슈퍼볼 광고 10 - 1] hkimscil
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-{{youtube>38t0V8W8Jzc }} **Nike, "Hare Jordan."** \\ This feat of animation mixed with live footage from Wieden & Kennedy gave us basketball great Michael Jordan teaming with Bugs Bunny to trounce bullies on the court. According to a Los Angeles Times story from 1992, the year the spot ran in the Super Bowl: "The Nike spot cost nearly $1 million to make -- excluding Jordan's salary -- estimated Scott Bedbury, Nike's director of advertising. That's about four times the cost of a typical TV spot. Why pay so much for a single ad? Replied Bedbury, 'It creates a warm glow.'" \\
+{{youtube>2QeG-noRMPs }} **Nike, "Hare Jordan."** \\ This feat of animation mixed with live footage from Wieden & Kennedy gave us basketball great Michael Jordan teaming with Bugs Bunny to trounce bullies on the court. According to a Los Angeles Times story from 1992, the year the spot ran in the Super Bowl: "The Nike spot cost nearly $1 million to make -- excluding Jordan's salary -- estimated Scott Bedbury, Nike's director of advertising. That's about four times the cost of a typical TV spot. Why pay so much for a single ad? Replied Bedbury, 'It creates a warm glow.'" \\
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 {{youtube>myG8hq1Mk00  }} **Monster.com, "When I Grow Up." 1999** short version \\ "I want to claw my way up to middle management." The litany of sour aspriations from childen in this 1999 spot from Mullen hit home for adults in dead-end jobs and resulted in the perfect message for a job site. And it worked: "Before the Super Bowl, Monster.com's traffic was running at about 1.5 million unique visitors per month," said Ad Age in 2000. "For the remainder of 1999, it averaged 2.5 million visitors per month. And the number of resume searches, on the day after the Super Bowl, increased by a factor of 300." To think it almost didn't happen: read the history of the commercial here. \\ \\
 [[http://adage.com/article/news/monster-show/58137/|Bob Garfield의 몬스터닷컴 커머셜 뒷이야기]] \\
 [[https://youtu.be/fY1WoHkNGy4|Monster.com, "When I Grow Up." 1999, long version]] \\
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 [[http://mentalfloss.com/article/29867/how-apples-1984-ad-was-almost-canceled|How Apple's '1984' Ad Was Almost Canceled]] \\
 [[https://www.yahoo.com/tv/bp/5-things-you-didn-t-know-about-apple-s--1984--super-bowl-ad--like-how-it-almost-didn-t-air-194148445.html|5 Things You Didn't Know About Apple's '1984' Super Bowl Ad (Like How It Almost Didn't Air)]]
+{{youtube>8NkUSmoSPTk }}
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 {{tag>advertising}}