tag:dagmar
TAG: DAGMAR
2014/03/23 21:18 | Hyo Kim | DAGMAR Defining Advertising Goals for Measured Advertising Result (DAGMAR) Measurement of what? * Unawareness * Awareness * Comprehension * Convictio… |
2014/03/23 21:18 | Hyo Kim | DAGMAR Defining Advertising Goals for Measured Advertising Result (DAGMAR) Measurement of what? * Unawareness * Awareness * Comprehension * Convictio… |