technology_acceptance_model
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technology_acceptance_model [2015/04/30 10:17] – hkimscil | technology_acceptance_model [2017/06/05 09:56] (current) – [TAM] hkimscil | ||
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See also, [[: | See also, [[: | ||
+ | ====== TAM ====== | ||
__Two concepts:__ | __Two concepts:__ | ||
* Perceived usefulness (PU): "the degree to which a person believes that using a particular system would enhance his or her job performance" | * Perceived usefulness (PU): "the degree to which a person believes that using a particular system would enhance his or her job performance" | ||
+ | * 인지된 유용성: 정보기술 시스템을 사용함으로써 자신의 업무성과가 개설될 것이라고 믿는 정도 | ||
* Perceived ease-of-use (PEOU): "the degree to which a person believes that using a particular system would be free from effort" | * Perceived ease-of-use (PEOU): "the degree to which a person believes that using a particular system would be free from effort" | ||
+ | * 인지된 이용용이성: | ||
+ | * 적합성 -- 개념은 TAM 연구에서 누락 | ||
+ | * 개혁확산이론에서는 거론됨. 혁식이 잠재적 수용자가 짖니고 있는 기존의 가치관, 과거의 경험, 그리고 필요에 부합하는 것으로 인지되는 정도 (Rogers, 2003) | ||
+ | {{: | ||
+ | ====== 확장된 이론 ====== | ||
+ | {{ext.TAM.png|Extended Technology Acceptance Model}} | ||
+ | * 태도: 제외. " | ||
+ | |||
+ | * 인지된유용성 | ||
+ | * 인지된용이성 | ||
+ | * 주관적규범: | ||
+ | * 사회적이미지: | ||
+ | * 업무롼련성: | ||
+ | * 결과품질: | ||
+ | * 결과입증가능성: | ||
+ | |||
+ | ====== extended TAM 3 ====== | ||
+ | |||
+ | {{ext.TAM3.png}} | ||
+ | * 컴퓨터 자기효능감: | ||
+ | * 외부지원인식: | ||
+ | * 컴퓨터불안: | ||
+ | * 컴퓨터유희성: | ||
+ | * 인지된즐거움: | ||
+ | * 객관적인 이용용이성: | ||
+ | |||
+ | ====== 관련이론 ====== | ||
+ | [[:Theory of Planned Behavior]] \\ | ||
+ | [[: | ||
+ | [[:Lazy User Model]] \\ | ||
technology_acceptance_model.1430356637.txt.gz · Last modified: 2015/04/30 10:17 by hkimscil