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--- unobtrusive_research [2018/05/24 08:35] – [Content analysis] hkimscil
+++ unobtrusive_research [2020/06/04 01:48] (current) – hkimscil
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+====== Unobtrusive Research Methods ======
+Content Analysis
+Using existing statistics
+Historical/Comparison analysis
+Using APIs means
+  * using existing stats
+  * content analysis
 ====== Content analysis ======
 Barbie (2002)는 "기록된 휴먼 커뮤니케이션을 연구하는 것"을 content analysis라고 정의한다. 즉, "communication artefacts를 연구하는 것"을 의미한다. 예로는 웹페이지, 잡지, 책, 역사서, 시, 신문, 노래, 회화, 연설, 편지, 이메일 메세지, 게시판 메세지, 등등을 들 수 있다.
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 ===== E.G. =====
   * R. Stephen Craig (1992). The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis. __Sex Roles, 26__: 197. doi:10.1007/BF00289707 {{craig_effecttv.pdf|PDF}}
+<blockquote>Gender portrayals in 2,209 network television commercials were content
+analyzed. To compare differences between three day parts, the sample was
+chosen from three time periods." daytime, when the audience is mostly women;
+evening prime time, when the sex of the audience is more evenly distributed,"
+and weekend afternoon sportscasts, when men are a large percentage of the
+audience. The results indicate large and consistent differences in the way men
+and women are portrayed in these three day parts, with almost all comparisons
+reaching significance at the. 05 level. Although ads in all day parts tended to
+portray men in stereotypical roles of authority and dominance, those on
+weekends tended to emphasize escape from home and family. The findings of
+earlier studies which did not consider day part differences may now have to
+be reevaluated. </blockquote>
 | 등장인물  | 평일  | 저녁  | 주말  |
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     * 주말광고에 출현한 여성은 대부분 남성과 함께 출현하며 . . . .
     * 추가적인 분석을 실시한 결과 . . . .
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   * Ross Perrow: 미국의 이해. 대법원의 판결 (대기업 위주, 섬유, 철도산업의 보호) -  미국식 민주주의의 발전
+====== APIs ======
+[[:Using open api example]] in Data Science Research
 ----
 {{tag>"research methods" "unobtrusive methods"}}