Ethno (= 사람, 민족, 민간)
+ method (= 방법)
+ logy (= 론)
From phenomenology
Alfred Schutz (Alfred Schutz로 옮길 예정)
Social phenomenology is concerned with how people use ordinary, everyday interactions to produce a feeling of reality and intersubjectivity. Most of Schutz's work concerned the methods used for the construction of reality through everyday experiences. Wikipedia
H. Garfinkel
Language and social reality: The case of telling the Convict Code