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Week 01 (Sep. 4, 6)

Activities 1

  • More than 1 billion unique users visit YouTube each month.
  • Over 6 billion hours of video are watched each month on YouTube - almost an hour for every person on Earth.
  • According to Nielsen, YouTube reaches more US adults ages 18 to 34 than any cable network.
  • – Ciampa, Rob; Moore, Theresa. YouTube Channels For Dummies (Kindle Locations 638-640). Wiley. Kindle Edition.
  • Keep them entertained
  • Let them learn something

Assignment

Week 02 (Sep. 11, 13)

Activities

Indie musician . . . Jay Rabbit

Bohemian Rhapsody

https://youtu.be/aKvT6-OgnlM?t=225

https://youtu.be/aKvT6-OgnlM?t=568

news 뉴스타파
How many people did watch it?
How many people are subscribing the channel?

Why you need to be on YouTube?
강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데, 그 핵심 개념은 인터넷의 “개방성”입니다.

Having more than 500 million channels can make getting noticed on your channel feel like searching for a virtual needle in an online haystack (Ciampa & Moore, 2015).

  • Yahoo instance
  • TV (any kind of mass medium, for that matter) vs. the Internet
  • see for the “open nature of the internet
  • the importance of presentation (seeing is . . . )
    • Mother of All Demo

    • Mouse . . . . I don't know why we call it mouse. . . .

But content merely makes up the first part of the equation; the rest depends on how you bring viewers to that content (Ciampa & Moore, 2015).

Knowledge first

Your journey on YouTube begins with knowing your strengths (Ciampa & Moore, 2015).

  • Planing and executing the content depends upon your knowledge.
  • Then, you need skills and knowledge about shooting, lighting, editing, etc.
  • But, before organizing content plan and doing the rest, you need to identify the audience.
    • the content that excites the audience (leading to a question of who they are?)
    • who are those who have a leading role (who are the influencer)?
      • influencer
      • opinion leader
      • early adopter
  • Content building
    • + proper title, meta-data, and contact info

Then, what are your knowledge that you want to show off?


  • Grouping
  • What are the genres (categories, specialties, 분야)?
    • Define them based on your own idea
    • What are the most popular ones and the least?

Assignment

Week 03 (Sep. 18, 20)

Activities

Youtube account - via google account

Camera

Assignment

  1. Like yahoo, try to sort out what categories are there in YouTube (like Yahoo did long time ago). There is no definitive answer. Discuss it with group members and make a list of categories (genres).
  2. Take at least three sub-categories. Find 2 the most prominent youtube channels in each sub-category. Why are they successful in comparison to other channels?
  3. What are the genres that your group might pursue? Why do you choose it over others?

Week 04 (Sep. 25, 27)

Sep 25. Choosug Holiday

Activities

Camera continued

cf. Ansel Adams
Henri Cartier-Bresson Images Henri Cartier-Bresson

Hope for paws is different from others in a sense that their youtube product is a by-product of what they are doing. But, they help a lot in terms of resource or fund raising.


How to make a youtube video

  1. Idea
  2. Filming
    1. Camera
      1. Clothing
      2. Background (bedroom, apartment, etc.)
    2. Lighting
  3. Editing
    1. Windows Movie Maker
    2. Adobe Premier Pro
    3. Adobe After Effect
    4. Sony Vegas
    5. . . . .
    6. Avid
    7. Power Director
  4. Uploading

HOW TO MAKE A YOUTUBE VIDEO

How to get started

Assignment

Week 05 (Oct. 2, 4)

Activities

Camera continued

Class discussion:

  • The subject
    • Music
    • Sports
    • Gaming
    • Education
    • Movies
    • TV Shows
    • News
    • Live
    • Technology
    • . . . .
  • Youtube account
  • Youtube channel
    • Choosing a channel name - in chapter 2.

Week 06 (Oct. 9, 11)

Activities

Assignment

Week 07 (Oct. 16, 18)

Activities

Watch

  • a lighting tutorial
  • a video of “in plain English series”

Group Presentation for shoot planning #1

  • 7주차 첫시간(화) : 7, 2, 5, 3, 10 조
  • 7주차 두번째 시간(목): 1, 6, 8, 4, 9 조

기획서 presentation for shoot #1

  • Refer to the first part (setting up for a shoot) in the chapter 7 (textbook)
  • 기획서
    • 채널소개: 주제 및 내용
    • #1 shoot 제목 및 내용
    • 기획의도
    • 시놉시스
    • 출연, 촬영, 감독, 조명 etc.
    • storyboard
    • script(있다면)
    • prop and costumes (예상소품)
    • 촬영장비준비
    • 촬영구성: 어느장송에서 어떤 내용을 찍을 건지 (storyboard에 따라서)
  • 등을 포함합니다.

Assignment

Week 08 (Oct. 23, 25)

Activities

Quiz the first one

  • Lecture materials + textbook
  • Textbook: ch. 1, 2, 3, 4, 5, 6, 7
  • Lecture materials: Materials covered in the class lecture (in schedule page + lecture)

Assignment

Week 09 (Oct. 30, Nov. 1)

Activities

Rare pictures archive

Pet (dog) reaction to adoption

Brave owners of dog

tales of two sisters reaction

Apple Final Cut Pro: Has over 1,000 royalty-free sound effects and music tracks
Sony Vegas Movie Studio: Contains 400 royalty-free music soundtracks

video editing

SEO (video SEO: search engine discoverability):

  • YouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about, so it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites.
  • So what exactly do we mean by optimization in search engine optimization? Optimization is about intelligently and systematically putting together description words so that
    • YouTube understands what your content is about so it can better offer your video to the most appropriate searchers.
    • Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content.
    • Viewers are more likely to click on your content versus other search results offered.

Assignment

Upload your first channel video by the end of Thursday. And list it to the assignment page in ajou bb (to be announced).

Week 10 (Nov. 6, 8)

Logan Paul's vlog channel

RomanAtwoodVlogs

JennaMarbles

Liza Koshy

serpentza

We surprised a Korean grandma living on $2 a day | ASIAN BOSS


Youtube hygene

  • Community guidelines:
  • Copyright policies: . . . . Three copyright strikes will result in account termination.

Check your status

  1. In your web browser, go to www.youtube.com.
  2. Log in to your YouTube account.
  3. Click the logged-in icon and then choose Creator Studio from the drop-down menu that appears. The Creator Studio main menu should appear on the left side of the browser.
  4. Click the Channel section of the Creator. By default, it should go directly to the Status and Features submenu.
  5. Select Status and Features, if it’s not already showing. Doing so loads your account status on the right.
  6. Make sure that both the Community Guidelines and Copyright lines show a green status circle and the words Good Standing.

  • It’s a lot easier to get your video SEO house in order up front, rather than deal with it after you’ve published all your content.
  • So what exactly do we mean by optimization in search engine optimization? Optimization is about intelligently and systematically putting together description words so that
    • YouTube understands what your content is about so it can better offer your video to the most appropriate searchers.
    • Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content.
    • Viewers are more likely to click on your content versus other search results offered.

Titles:

  • The video title is the most important piece of metadata that you’ll create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention. Fancy click-bait titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid breathless wording such as “most epic” or “blow your mind.”
  • Use the following approach to picking a title:
    • Determine the keywords.
    • Add a descriptive phrase to the title.
    • Move branding keywords to the end of the title.
    • If your video is part of a series, include an episode number at the end of your title.

Description

  • Explain in greater detail what your video and your channel are about.
  • Extend the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the description field would be a great place to include a copy of the recipe.
  • Trigger the viewer to do something. That could include watching another video, making a purchase, supporting your cause, and more.
  • Entice people to view. The first couple of paragraphs of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch.
  • Aid in discovery. A great description can include hundreds of keywords that will help with search. Be sure to use ones that are relevant to the video.
  • Above the folder vs below the folder
  • should include:
    • Your channel
    • Other videos
    • Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram
    • A website
    • A landing page

Tags

  • YouTube imposes a limit of 500 characters for the entire Tag field.
  • Be both specific and broad.
    • Acme Z500 Convection Oven; Oven
  • Choose synonyms.
    • Oven; Stove
  • Action terms.
    • Product review; field test;

Thumbnails

Assignment

Week 11 (Nov. 13, 15)

Activities

bene_vs._mal

Kennedy home movies


Youtuber에 대한 오마이뉴스 오피니언기사


Interest: Viewers are interested in something, whether it’s Bruno Mars, monster trucks, Indian cooking, radiant floor heating installation, or so much more. They search and come to YouTube to find out more about what they’re interested in.

  • finding your channel
  • watching a video based on discover-ability

Curiosity: Impressed by watching one of your videos, your viewers then visit your channel to look for more of your stuff. A nicely designed channel and well-organized playlist enhance their experience.

  • visiting your channel
  • organization of your contents (as packages)
  • play-list
  • initiate and maintain a good channel design

Connection: Liking their experience with you and your channel, they now want to stay current and be informed of updates. They choose to subscribe.

  • subscribing your channel
  • anything new?

Engagement: Your audience wants even more, so they begin to click that handy Like button on some of your videos and start offering comments. They may engage with each other on the Comments section of your channel.

  • interacting
  • liking your videos
  • commenting your videos
  • commenting on other comments

Promotion: They then share your content via Facebook, Twitter, and other social media channels with others who share similar interests and also become part of your audience.

  • working as a viral via facebook, twitter, and other sm.

Collaboration: In addition to giving you feedback, your most passionate fans may even work with you on content.

discovering → watching → regular watching → engaging


15 Reasons Why You're Not Getting Sales on Etsy
Holly Casto: She is mentioned in the textbook.

Holly Casto (www.youtube.com/charmandgumption) is the owner and designer of Charm & Gumption, an online gift shop for bloggers and creative types.

Your community could do much to drive the audience growth for your YouTube channel, but for that to happen you need to be a genuine and active member of the community. . . .

YouTube offers additional features to channels that have a high subscriber count, including fan insights and additional monetization options. (Fan insights provide more detail about who is watching your content, while the additional monetization options enables more ways for you to make money off your channel and content.)

If your channel has a large number of subscribers, YouTube provides two interesting options for analyzing your fans in order to learn a bit more about them and (hopefully) communicate with them more effectively. These features — the Fans feature and the Insights feature — are found in the Community section of Creator Studio. Here’s how they work:

Fans: This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+.

  • who are they based on subscriptions, comments, likings, etc.
  • youtube provides a way to communicate with them via google+

Insights: With the Insights feature, you’re able to put your top fans into a Google+ circle. With that in place, you can look at demographic data — where fans are from, for example — as well as information about their recent activity with your channel.

  • youtube puts fans into your google+ circle (as members).
  • youtube shows demographic features such as location, recent activities, etc.
  • managing your fan privately such as sharing unlisted videos.

You should understand how your subscribers receive your channel updates:

  • Email
  • Mobile device notification
  • Accounts connected to social media
  • Channel feed

Assignment

Upload the second youtube channel video by the end of this week by six pm on the next Monday.

Week 12 (Nov. 20, 22)

Activities

Subscriber

  • Below the channel art
  • On the Watch page
  • Through custom links
  • In the channel description
  • Through annotations
  • Recommendations
  • With web URLs
  • The old-fashioned way

PomplamooseMusic, Natalie Dawn - Mr. Sandman

Natalie Dawn - Book of Love

PomplamooseMusic (Chicago based indie singer) - Hyundai commercial


Starting in late 2013, YouTube began putting controls in place to counter trolls as well as spam, because neither serves part of the discussion around a video. It started off by forcing a deeper integration with Google+ to “pierce the veil of anonymity.” Though this strategy was well-intentioned, many legitimate viewers cried foul over privacy concerns, with hundreds of thousands of users signing an online petition against what they saw as heavy-handed restrictions.

By 2014, YouTube backed off some of the requirements, but provided channel managers with more tools and controls, such as blacklisting and keyword flagging, to help preserve the integrity of their channels. It’s gone a long way toward getting the problem under control, but it will remain an evolving situation for YouTube and many other social platforms.

Working with annotations
동영상에 최종 화면 추가 youtube help

Use annotations to create what are called custom end-cards — a collection of one or more annotations at the end of a video that help instruct viewers in what to do when the video is completed. This can also include subscription requests. Custom end-cards are good for branding consistency, and they always helps your audience identify with your content. Figure 10-10 shows what an end-card could look like.

Adding branding to the mix
Branding was previously known by the more confusing name: InVideo programming.

May be not available in the New Creator Studio.

Go to

Channel - Branding

Adding subtitles and closed captions (CC)
Having viewers contribute subtitles and closed captions
Assigning credit
When you reach 10,000 subscribers, you can assign credit to your production partners. Creator credits are shown on the Watch page, as shown in Figure 10-17. Viewers need to click Show More to reveal more.

SA https://support.google.com/youtube/answer/6057492?hl=en

https://creatoracademy.youtube.com/page/course/analytics-series?hl=ko

Decoding YouTube Analytics

Decoding YouTube Analytics

Learn About Your Audience with YouTube Analytics

New Reach Metrics in YouTube Studio Analytics

  • Unique viewers . . . .

Ways To Earn More Money With YouTube Analytics

  • Why are there differences among money making?

YouTube 분석으로 수익 추적하기

High Views vs Watchtime - Compare Your Videos With YouTube Analytics

Assignment

Week 13 (Nov. 27, 29)

Activities

Getting Started with YouTube Analytics

YouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need.

As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are 25 percent of your target, it may indicate that your video isn’t resonating with your audience or that you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata) or change future content or programming. You should verify the video metrics again over time.

  • Covering a song – timing

Bohemian Rhapsody - Marc Martel (one-take)

  • Overview: Presents a high-level view of your channel's overall performance.
    • Performance.
      • watch time
      • watch duration
      • views
    • Engagement
      • likes
      • dislikes
      • comments
      • shares
      • videos in playlists
      • subscribers
    • Top 10 Videos (in order)
      • watch time (min)
      • views
      • likes
      • comments
    • Demographics
      • Top geographics
      • gender
    • Discovery
      • traffic sources
      • playback locations
  • Realtime: Displays a two-column comparative report on the five newest videos on your channel.
    • Column 1 looks at the last 48 hours
    • Column 2 measures the past 60 minutes.
  • Views reports –> Watch time reports
    • watch time
    • impressions and CTR (try studio beta)
    • youtube premium
    • audience retention:
      • average view duration
      • average percentage viewed
    • demographics
    • playback locations
    • traffic sources
    • devices
    • translations
  • Engagement reports –> Interaction reports
    • subscribers
    • likes and dislikes
    • views in playlists
    • comments
    • sharing
    • annotaitons
    • cards

see Youtube Partner Program overview

  • YPP is available in your country
  • You have more than 4,000 watch hours in the previous 12 months
  • You have more than 1,000 subscribers
  • You create content that meets YouTube Partner Program policies
  • You have linked an approved AdSense account

YouTube now reports that it receives over 1 billion unique visitors per month who watch over 6 billion hours of video during that period. They’re watching from desktops, laptops, tablets, smartphones, smart TVs, game consoles — and pretty soon, from intelligent watches. They’re watching around the world from over 60 countries. (In fact, 80 percent of YouTube views occur from outside the United States.) Wherever a YouTube video is played lies a potential opportunity to help your business.

The fastest growing medium – Figure 12-1

Betting your business on viral video is like betting your retirement on lottery tickets: It’s just not a sound strategy. You’ll end up investing all your money and time in something that has little or no chance of succeeding. A much better strategy is to make great content regularly and add a dash of paid advertising to build your business the right way.

허니버터 사건 – 꾸준하고 내용있는 콘텐츠 + Ads

YouTube is now where consumers frequently turn to make decisions about what products to buy. Because of the rich engagement capabilities that YouTube provides, the site is far more than just a place you go to when you want to watch a few videos

Reviews
What about amazon?
Amazon uses videos, too. https://smile.amazon.com/12-Days-of-Deals/b/?ie=UTF8&node=5550343011&ref=nav_cs_gb&nocache=1544048621427

historically(?) reading → watching (book - tv)

Being on YouTube is no longer just an advantage; it’s a necessity for business. If you’ve doubted where YouTube fits into your business cycle, think again. YouTube now represents the first few steps in your customers’ journey with you.

  • Create awareness
  • Gen interests
  • Build credibility
  • Remove objections
  • Provide a service
    • product suport
    • Effective content doesn’t have to be all about products, either. American Express (www.youtube.com/AmericanExpress) does an outstanding job of producing channel content that provides important advice for small businesses, as shown in Figure 12-5. . . .
  • Use of playlist in order to include youtube creators who are interested in your products

Assignment

Week 14 (Dec. 4, 6)

Activities

Assignment

Week 15 (Dec. 11, 13)

Activities

Assignment

Week 16 (Dec. 18, 20)

Activities

Final quiz
Chapter 8: introduction to editing program 제외
Chapter 9: Account 관리, SEO
Chapter 10: Audience and community
Chapter 11: Audience and subscribers - youtube analytics
Chapter 12: Business and youtube
Chapter 14: Youtube advertising: as publisher ***

Assignment

c/dbnm/2018/schedule.txt · Last modified: 2018/12/13 08:30 by hkimscil