c:dbnm:2018:schedule
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c:dbnm:2018:schedule [2018/11/15 08:12] – [Week 11 (Nov. 13, 15)] hkimscil | c:dbnm:2018:schedule [2018/12/13 09:00] (current) – [Week 16 (Dec. 18, 20)] hkimscil | ||
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</ | </ | ||
- | discovering - watching - regular watching - engaging | + | **discovering -> watching -> regular watching -> engaging** |
+ | </ | ||
+ | <WRAP half column> | ||
---- | ---- | ||
- | {{youtube> | + | {{youtube> |
15 Reasons Why You're Not Getting Sales on Etsy | 15 Reasons Why You're Not Getting Sales on Etsy | ||
[[https:// | [[https:// | ||
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**Fans:** This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+. | **Fans:** This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+. | ||
+ | * who are they based on subscriptions, | ||
+ | * youtube provides a way to communicate with them via google+ | ||
- | **Insights: | + | **Insights: |
+ | * youtube puts fans into your google+ circle (as members). | ||
+ | * youtube shows demographic features such as location, recent activities, etc. | ||
+ | * managing your fan **privately** such as sharing unlisted videos. | ||
+ | </ | ||
+ | < | ||
+ | |||
+ | * Mobile device notification | ||
+ | * Accounts connected to social media | ||
+ | * Channel feed | ||
+ | </ | ||
- | </ | ||
- | <WRAP half column> | ||
===== Assignment ===== | ===== Assignment ===== | ||
Upload the second youtube channel video < | Upload the second youtube channel video < | ||
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<WRAP half column> | <WRAP half column> | ||
===== Activities ===== | ===== Activities ===== | ||
+ | **__Subscriber__** | ||
+ | * Below the channel art | ||
+ | * On the Watch page | ||
+ | * Through custom links | ||
+ | * In the channel description | ||
+ | * Through annotations | ||
+ | * Recommendations | ||
+ | * With web URLs | ||
+ | * The old-fashioned way | ||
+ | |||
+ | {{youtube> | ||
+ | PomplamooseMusic, | ||
+ | {{youtube> | ||
+ | Natalie Dawn - Book of Love | ||
+ | {{youtube> | ||
+ | PomplamooseMusic (Chicago based indie singer) - Hyundai commercial | ||
+ | {{youtube> | ||
+ | {{youtube> | ||
+ | |||
+ | ---- | ||
+ | < | ||
+ | |||
+ | By 2014, YouTube backed off some of the requirements, | ||
+ | |||
+ | __Working with annotations__ | ||
+ | [[https:// | ||
+ | < | ||
+ | |||
+ | __Adding branding to the mix__ | ||
+ | Branding was previously known by the more confusing name: InVideo programming. | ||
+ | |||
+ | May be not available in the New Creator Studio. | ||
+ | |||
+ | Go to < | ||
+ | |||
+ | __Adding subtitles and closed captions (CC)__ | ||
+ | __Having viewers contribute subtitles and closed captions__ | ||
+ | __Assigning credit__ | ||
+ | When you reach 10,000 subscribers, | ||
+ | |||
+ | SA https:// | ||
+ | |||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | [[https:// | ||
+ | {{youtube> | ||
+ | Decoding YouTube Analytics | ||
+ | {{youtube> | ||
+ | Decoding YouTube Analytics | ||
+ | {{youtube> | ||
+ | Learn About Your Audience with YouTube Analytics | ||
+ | {{youtube> | ||
+ | New Reach Metrics in YouTube Studio Analytics | ||
+ | * Unique viewers . . . . | ||
+ | {{youtube> | ||
+ | Ways To Earn More Money With YouTube Analytics | ||
+ | * Why are there differences among money making? | ||
+ | {{youtube> | ||
+ | YouTube 분석으로 수익 추적하기 | ||
+ | {{youtube> | ||
+ | High Views vs Watchtime - Compare Your Videos With YouTube Analytics | ||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
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<WRAP half column> | <WRAP half column> | ||
===== Activities ===== | ===== Activities ===== | ||
+ | Getting Started with YouTube Analytics | ||
+ | |||
+ | < | ||
+ | |||
+ | < | ||
+ | |||
+ | * Covering a song -- timing | ||
+ | {{youtube> | ||
+ | Bohemian Rhapsody - Marc Martel (one-take) | ||
+ | |||
+ | * Overview: Presents a high-level view of your channel' | ||
+ | * Performance. | ||
+ | * watch time | ||
+ | * watch duration | ||
+ | * views | ||
+ | * Engagement | ||
+ | * likes | ||
+ | * dislikes | ||
+ | * comments | ||
+ | * shares | ||
+ | * videos in playlists | ||
+ | * subscribers | ||
+ | * Top 10 Videos (in order) | ||
+ | * watch time (min) | ||
+ | * views | ||
+ | * likes | ||
+ | * comments | ||
+ | * Demographics | ||
+ | * Top geographics | ||
+ | * gender | ||
+ | * Discovery | ||
+ | * traffic sources | ||
+ | * playback locations | ||
+ | * Realtime: Displays a two-column comparative report on the five newest videos on your channel. | ||
+ | * Column 1 looks at the last 48 hours | ||
+ | * Column 2 measures the past 60 minutes. | ||
+ | |||
+ | * Earnings reports: | ||
+ | * monetizing | ||
+ | * adsense and adwords | ||
+ | * https:// | ||
+ | * https:// | ||
+ | * https:// | ||
+ | * adsense | ||
+ | * google.com/ | ||
+ | * https:// | ||
+ | |||
+ | |||
+ | * Views reports --> Watch time reports | ||
+ | * watch time | ||
+ | * impressions and CTR (try studio beta) | ||
+ | * youtube premium | ||
+ | * audience retention: | ||
+ | * average view duration | ||
+ | * average percentage viewed | ||
+ | * demographics | ||
+ | * playback locations | ||
+ | * traffic sources | ||
+ | * devices | ||
+ | * translations | ||
+ | |||
+ | * Engagement reports --> Interaction reports | ||
+ | * subscribers | ||
+ | * likes and dislikes | ||
+ | * views in playlists | ||
+ | * comments | ||
+ | * sharing | ||
+ | * annotaitons | ||
+ | * cards | ||
+ | |||
+ | see [[https:// | ||
+ | * YPP is available in your country | ||
+ | * You have more than 4,000 watch hours in the previous 12 months | ||
+ | * You have more than 1,000 subscribers | ||
+ | * You create content that meets YouTube Partner Program policies | ||
+ | * You have linked an approved AdSense account | ||
+ | |||
</ | </ | ||
<WRAP half column> | <WRAP half column> | ||
+ | < | ||
+ | |||
+ | The fastest growing medium -- Figure 12-1 | ||
+ | |||
+ | < | ||
+ | |||
+ | [[https:// | ||
+ | |||
+ | < | ||
+ | |||
+ | Reviews | ||
+ | What about amazon? | ||
+ | Amazon uses videos, too. https:// | ||
+ | |||
+ | historically(? | ||
+ | |||
+ | < | ||
+ | </ | ||
+ | |||
+ | * Create awareness | ||
+ | * Gen interests | ||
+ | * Build credibility | ||
+ | * Remove objections | ||
+ | * Provide a service | ||
+ | * product suport | ||
+ | * Effective content doesn’t have to be all about products, either. American Express (www.youtube.com/ | ||
+ | * Use of playlist in order to include youtube creators who are interested in your products | ||
+ | |||
+ | |||
+ | |||
+ | |||
===== Assignment ===== | ===== Assignment ===== | ||
</ | </ | ||
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<WRAP half column> | <WRAP half column> | ||
===== Activities ===== | ===== Activities ===== | ||
+ | Final quiz | ||
+ | Chapter 8: introduction to editing program 제외 | ||
+ | Chapter 9: Account 관리, SEO | ||
+ | Chapter 10: Audience and community | ||
+ | Chapter 11: Audience and subscribers - youtube analytics | ||
+ | Chapter 12: Business and youtube | ||
+ | Chapter 14: Youtube advertising: | ||
</ | </ | ||
<WRAP half column> | <WRAP half column> |
c/dbnm/2018/schedule.1542237150.txt.gz · Last modified: 2018/11/15 08:12 by hkimscil